HEALTH ADVOCATES FOR OLDER PEOPLE INC

What HEALTH ADVOCATES FOR OLDER PEOPLE INC does

Health Advocates for Older People Inc (HAFOP) is a 501(c)-style nonprofit organization founded in 1985 by community social workers to expand healthcare access for older adults, initially in the Bronx. Based in Midtown Manhattan with a secondary equipment-distribution office on the Upper East Side, the organization serves individuals aged 60+ in Manhattan through a unified Healthy Aging Program. Core program components include 20+ weekly in-person and Zoom health and wellness classes (Tai Chi, Chair Yoga, Strength and Tone, Alexander Technique, Dance, Reiki), Living Better by Design home safety and fall-prevention consultations, a free gently-used durable medical equipment exchange, intergenerational one-on-one technology help delivered by high-school volunteers, and social/cultural activities. All services are provided free of charge.

The underlying operating model is community-led and event-driven rather than technology-based. HAFOP has no proprietary technology platform, mobile application, or API; class delivery relies on Zoom and the website runs on Squarespace. The technology stack is intentionally minimal because the value proposition is human service delivery, not software. Differentiation rests on 40 years of trusted relationships with schools, religious institutions, hospitals, and senior-service agencies across Manhattan.

HAFOP's revenue model is a nonprofit mix of individual donations, corporate sponsorships, gala and fundraising event income (Treasures/Ruby Ball Gala, Jazz in the Garden), foundation grants (Lavelle Fund for the Blind, The Fan Fox & Leslie R. Samuels Foundation), and government funding (NYC Civic Impact Funding Initiative, support from NYC Council members and state legislators). Gala pricing tiers range from $275 (Young Professional) to $25,000 (Underwriter), supplemented by journal ads and digital ad purchases. Reach is reported at 1,500–1,600+ older New Yorkers served annually. Leadership comprises Executive Director Laura Colin Klein, Board President Gary Heinze, Healthy Aging Program Coordinator Kelly Mill, and Living Better by Design Coordinators Josh Krasner and Rosemary Bakker; the organization operates with a staff of 1–10.

Name

HEALTH ADVOCATES FOR OLDER PEOPLE INC

Legal name

Health Advocates for Older People Inc

Website

https://hafop.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Advocates for Older People Inc (HAFOP) is a Manhattan-based nonprofit founded in 1985 that provides free wellness classes, home-safety consultations, durable medical equipment, and social programs to adults aged 60+ in New York City.

Ownership category

akta.pro rank

Product category

Older Adult Health and Wellness Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYHSADAGAK

Healthy Aging & Longevity Lifestyle Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAAAI

Senior & Active Aging Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Older adult wellness
• Fall prevention services
• Home safety consultations
• Health education programs
• Medical equipment exchange

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations and Fundraising Events: Revenue generated through annual fundraising events including Treasures Gala and Jazz in the Garden, individual donations, and corporate sponsorships. The organization offers various sponsorship tiers and ticket levels for its galas.
2. Gala Ticket Sales and Sponsorships: Annual gala events with tiered pricing from $275 (Young Professional) to $25,000 (Underwriter), plus additional revenue from journal advertisements and digital ad purchases.
3. Foundation and Government Grants: Funding received from foundations such as Lavelle Fund for the Blind, NYC Civic Impact Funding Initiative, The Fan Fox & Leslie R. Samuels Foundation, and government officials (Assemblymembers Bores, Seawright, Senator Krueger).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Health Advocates for Older People operates a free Healthy Aging Program for older adults that combines exercise and wellness classes, educational seminars, social activities, home safety consultations, access to gently used medical equipment, and intergenerational technology assistance. Programs are delivered at community locations, online through Zoom, through home visits, and by appointment for equipment pickup or distribution.

Product overview

HAFOP offers a unified Healthy Aging Program as its core service, combining multiple components including exercise and wellness classes (Strength and Tone, Tai Chi, Chair Yoga, Basic Exercise, Dance, Alexander Technique, Reiki), social activities (movies, games, museum trips, writing workshops), home safety consultations through Living Better by Design, a free equipment exchange program, intergenerational technology help with student volunteers, and educational presentations. All services are provided free of charge to older adults in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Aging Program Flagship free program for older adults that combines exercise and wellness classes, educational seminars, social activities, home safety consultations, and access to gently used medical equipment.
• Home Safety and Fall Prevention Free individualized home-safety and fall-prevention consultations for older adults, with recommendations addressing flooring, lighting, bathrooms, bedrooms, kitchens, and other fall risks.
• Health and Wellness Classes Free exercise and wellness classes for older adults, including Strengthen and Tone, Tai Chi, Reiki, dance, basic exercise, Alexander Technique, and Chair Yoga, offered in person and online.
• Social Activities Free social programming for older adults, including movies, dance and harmonica lessons, museum visits, game groups, knitting circles, a monthly men's lunch, seasonal celebrations, and writing workshops.
• Equipment Exchange Program Free donation and distribution service for older adults and social-services organizations, providing gently used canes, crutches, walkers, rollators, wheelchairs, portable commodes, toilet supports, shower chairs, bed rails, transfer chairs, tray tables, and knee walkers by appointment.
• Intergenerational Technology Help Free one-to-one technology assistance for older adults in which high-school student volunteers help participants use cellphones, tablets, iPads, and laptops.

Quantifiable outcome

• Serves 1,500+ older New Yorkers annually with free services
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Lighthouse GuildcoreStrategic or Co-development Partner · 27 April 2026Health Advocates has teamed up with Lighthouse Guild - the leading organization helping people who are blind or have experienced vision loss - on a new initiative supported by Lavelle Fund for the Blind. The program will increase early detection, education, and concrete services for those with age-related vision loss through staff training, community education workshops, and individualized assessments paired with in-home safety consultations.
• Memorial Sloan Kettering Cancer CentercoreStrategic or Co-development Partner · 22 November 2025Generously sponsored the entire Harvest Lunch event and organized 15 volunteers to set up and serve the meal. Represents ongoing partnership for community health education.
• Regis High SchoolcoreStrategic or Co-development PartnerStudent volunteers provide intergenerational technology help, assist with events, and participate in community programs. Received Volunteer of the Year Award at Ruby Ball 2025.
• Fordham PrepsupportingStrategic or Co-development PartnerStudent volunteers from Fordham Prep assist with events and community programs.
• The Brearley SchoolsupportingStrategic or Co-development PartnerStudent volunteers from Brearley assist with events and community programs.
• Junior League of New YorksupportingStrategic or Co-development PartnerVolunteers from the Junior League support events and programs, including special event planning committee.
• Lenox Hill Neighborhood HousesupportingStrategic or Co-development PartnerCommunity partner hosting HAFOP at Senator Liz Krueger's Older Adult Resource Fair.
• Search & CaresupportingStrategic or Co-development PartnerPartner organization serving older adults, connected through community network.
• LiveOn NYsupportingStrategic or Co-development PartnerPartner organization serving older adults in the community network.
• New York Public LibrarysupportingStrategic or Co-development PartnerPartner organization serving older adults, connected through community network.
• St. Vincent Ferrer & St. Catherine of SienasupportingStrategic or Co-development PartnerParish that generously hosts the annual Harvest Lunch event.
• Brick ChurchsupportingStrategic or Co-development PartnerHost venue for Jazz in the Garden annual spring celebration event.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Selfhelp Community Services: Large NYC nonprofit providing social services, housing, and wellness programs for seniors; comparable in mission and breadth of aging-in-place programming, though with significantly greater scale.
• Search and Care: Manhattan-based nonprofit providing case management and supportive services to older adults to enable aging in place; directly comparable target population and community-based service delivery.
• Lenox Hill Neighborhood House: Manhattan-based nonprofit providing community-based social, educational, and aging services to seniors and families; directly comparable as a NYC elder-services community partner with overlapping programming and referral relationships.
• New York Foundation for Senior Citizens: NYC nonprofit delivering home care, case management, and supportive services for seniors; comparable community-based elder-services model in the same geography.
• Carter Burden Network: NYC nonprofit operating senior centers and programs focused on aging in place, socialization, and wellness for older adults; closely comparable programming and urban community-based model.
• DOROT: NYC-based nonprofit offering wellness classes, intergenerational programs, and social connection for older adults; highly comparable mission and programming model to HAFOP's Healthy Aging Program.
• LiveOn NY: NYC coalition and services organization supporting older adults through member agencies and programs; comparable elder-services advocacy and community-program delivery in Manhattan.

Emerging players

• VISIONS/Services for the Blind and Visually Impaired: NYC-based nonprofit providing adjustment and independent-living services for people with vision loss, including seniors; partially comparable as an age-related specialty community-services provider in NYC and overlapping with HAFOP's new Lighthouse Guild initiative.
• Lighthouse Guild: NYC nonprofit serving people who are blind or visually impaired, including age-related vision loss; currently a strategic partner of HAFOP and a growing adjacent player in NYC elder-services specialty programming.

Broad incumbents

• RiverSpring Health: NYC-based elder-care organization operating a broad continuum including assisted living, home care, and community programs; comparable elder-services focus with a wider service portfolio and larger footprint than HAFOP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/health-advocates-for-older-people-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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