Friland Srl

What Friland Srl does

Friland S.r.l. is an Italian private limited company founded in 2020 and headquartered in Gemona del Friuli (Udine), operating in the sustainable hospitality sector. The company designs, deploys, and rents mobile, off-grid tiny houses ("Casette Friland") placed on partner-owned land across three Italian regions: Friuli-Venezia Giulia, Emilia-Romagna, and Tuscany. Accommodations are solar-powered, draw water from internal cisterns, and operate with no grid connection and no soil consumption; a standard unit sleeps two adults and includes a double bed, kitchenette, private bathroom, and panoramic windows. A smaller "Casette Mini" format targets locations inaccessible to standard units.

The core technology stack combines proprietary off-grid engineering with operational software: a real-time consumption display (water and electricity) in each unit, a proprietary management app used by partners for remote monitoring and periodic maintenance, and a smart-lock system with code-based access that enables fully autonomous self check-in/check-out. Distribution is direct-to-consumer through the company's own booking platform (no OTA intermediaries), supported by content marketing, organic social (Instagram @friland.wild, Facebook, LinkedIn), newsletter, and a Komoot partnership that supplies curated hiking and cycling routes per destination.

Revenue is generated primarily through nightly bookings starting at €145, with seasonal and weekday/weekend pricing differentiation and a €25 pet supplement. A four-tier Gift Card program (€185–€480, one-year validity) supports gifting and repeat demand. A Corporate Retreats vertical layers Well-Being, coaching, and team-building programming onto the core accommodation product for B2B buyers, with named institutional relationships including the Italian Ministry of Tourism, Cassa Depositi e Prestiti, and LifeGate. The company is bootstrapped (share capital €93,645.64), with no disclosed external funding or parent entity.

Name

Friland Srl

Legal name

Friland S.r.l.

Website

https://fri.land

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Friland S.r.l. is an Italian sustainable-hospitality company founded in 2020 that rents mobile, solar-powered off-grid tiny houses across three Italian regions, serving individual nature travelers and corporate wellness clients directly through its own booking platform.

Ownership category

akta.pro rank

Product category

Eco-Tourism Hospitality

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

KOA/Chain & Franchise Campgrounds (THAMAJAG)

Keywords

• Off-grid hospitality
• Eco-tourism accommodations
• Tiny house rentals
• Sustainable nature stays
• Glamping experiences

Headquarters

HQ city

Gemona Del Friuli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Accommodation Bookings: Nightly rentals of off-grid tiny house accommodations in nature. Guests book directly through the website for stays starting at €145 per night. Standard rooms accommodate 2 adults with option for children. No minimum stay except New Year period (2-night minimum).
2. Gift Cards: Prepaid gift cards valid for one year from purchase. Four tiers available: 1 Notte Magica (€185, 1 night including weekends), 2 Giorni di Relax (€280, 2 weekday nights), Fuga Rigenerante (€350, 2 nights including weekends), 1 Anno di Nature Therapy (€480, 4 nights one per season).
3. Corporate Retreat Services: Bespoke wellness and team building programs for businesses including Well Being/Mental Health retreats (2 nights), Skills Development with professional coaching. Solutions built together with corporate clients and partners.
4. Pet Supplements: Additional fee of €25 for guests staying with animals in pet-friendly destinations.
5. Local Partner Services: On-site experiences offered by local partners including Merenda del fattore (farmer's snack €25), wine experiences, e-bike rentals. Revenue flows to local partners, not Friland directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Friland rents mobile, fully off-grid tiny houses placed in natural settings across Italy, designed for 2 adults with solar power, internal water cisterns, panoramic windows, and self check-in/check-out. The portfolio includes standard Casette Friland (from €145/night) and compact Casette Mini variants, plus gift cards (€185–€480) and tailored corporate wellness/team-building retreat packages.

Product overview

Friland Srl is an Italian eco-tourism company offering off-grid tiny house accommodations across three Italian regions (Friuli Venezia Giulia, Emilia-Romagna, and Toscana). The core product is the Casette Friland — mobile, solar-powered tiny houses designed for 2 adults, available in standard and mini variants, priced from €145/night. The portfolio includes Gift Cards in four tiers (€185–€480) for multi-night nature experiences, and a Corporate Retreat program combining accommodations with Well-Being and coaching services. All units are off-grid with no WiFi, self check-in/check-out, and optional pet-friendly access (€25 supplement). The company also developed a proprietary app for remote monitoring of units.

Differentiator

Problem solved

Functional benefit

Products and services

• Casette Friland (Standard Tiny House)

Quantifiable outcome

• -21.3% cortisol reduction per hour spent in nature
• +6 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and unclear.

• KomootcoreTechnology or IntegrationPartnership with Komoot hiking/biking platform for curated excursion routes near Friland destinations. Provides guests with pre-selected walking and cycling itineraries mapped through Komoot collections for each location.
• Local Partners - Gianfranco e MauraminorStrategic or Co-development PartnerLocal partners at Arzino and Mont di Prat locations offering on-site experiences: Merenda del fattore (farmer's snack €25), Voglia di Bollicine wine experience (€15), and e-bike rental services.
• Ministero del Turismo (Ministry of Tourism)unclearOthersListed as a partner/client on corporate services page, indicating collaboration or endorsement from Italy's Ministry of Tourism.
• LifeGateunclearOthersListed as a partner/client on corporate services page, indicating collaboration with the Italian sustainability media company.
• Cassa Depositi e Prestiti (CDP)unclearOthersListed as a partner/client on corporate services page, indicating collaboration with Italy's national development bank.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Largest online travel agency globally, listing hotels, vacation rentals, and alternative accommodation. As the dominant accommodation discovery platform in Europe, it is a direct alternative distribution channel and competitor for any Friland customer.
• Airbnb: Global short-term-rental marketplace hosting unique nature stays, glamping, and tiny-house listings. Friland could in principle distribute via Airbnb; Airbnb is the broad incumbent in the alternative-accommodation category in which Friland competes.

Direct peers

• Collective Retreats: Operator of luxury tented and cabin retreats in remote natural settings, with corporate retreat offerings. Comparable to Friland on experiential nature lodging and the corporate-wellness revenue stream.
• AutoCamp: Boutique outdoor hospitality brand operating Airstream and cabin glamping sites in nature settings across the US. Direct overlap in nature-immersed, design-led, sustainable short-stay lodging for urban travelers.
• Getaway: US-based operator of off-grid, solar-powered tiny house cabins in nature for digital-detox short stays. Closely aligned with Friland on product format (mobile off-grid tiny homes), sustainability narrative, and target segment (urban dwellers seeking disconnection).
• Glamping Hub: Glamping-focused marketplace and booking platform offering curated nature-immersed accommodations worldwide. Directly comparable to Friland in the eco-lodging / glamping category and target customer (experience-seeking travelers).
• Under Canvas: Luxury glamping operator running safari-style tented camps near US national parks with premium sustainability positioning and wellness programming. Comparable high-end experiential nature lodging in a similar price band to Friland's corporate retreats.
• Treehotel: Sweden-based designer treehouse hotel offering unique, sustainable nature-immersed rooms in a remote forest setting. Comparable to Friland on distinctive nature lodging, sustainability positioning, and experiential travel appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frilandwild
• LinkedInlinkedin.com/company/fri-land
• Instagraminstagram.com/friland.wild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friland Srl