Fri Gmbh & Co. Kg

What Fri Gmbh & Co. Kg does

Fri GmbH & Co. KG, operating as fri Energy, is a German Meister-Fachbetrieb (master craftsperson-certified) solar installation company headquartered in Roggentin near Rostock in Mecklenburg-Vorpommern. The company delivers turnkey photovoltaic (PV) rooftop systems, battery storage, Wallbox EV charging infrastructure, Mieterstrom (tenant electricity) models, and related planning, financing, and maintenance services to residential, commercial, and public-sector customers. It operates as a regional brand within the Sonnenexpert Unternehmensgruppe and is led by managing directors Philipp Schäfer and Clemens Östreich, with seven offices across northern Germany and approximately 40 employees.

Name

Fri Gmbh & Co. Kg

Legal name

fri GmbH & Co. KG

Website

https://fri.energy

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fri Energy is a German master craftsperson-certified solar installer providing turnkey PV rooftop systems, Tesla Powerwall battery storage, Wallbox EV charging, and Mieterstrom solutions to residential, commercial, and public-sector customers across northern Germany.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Residential Behind-the-Meter Generation (EUACALAB)

Keywords

• Photovoltaic solar installation
• Battery storage solutions
• EV charging infrastructure
• Turnkey solar systems
• Mieterstrom tenant electricity

Headquarters

HQ city

Roggentin

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar Installation Revenue (One-Time): Primary revenue stream from designing, supplying, and installing photovoltaic systems, battery storage units (e.g., Tesla Powerwall), and Wallbox EV chargers. Revenue is generated as a one-time project fee for each installation. The company also offers financing options to customers, enabling larger ticket transactions. Additional revenue comes from grid connection administration and Marktstammdatenregister registration services included in the installation package.
2. Maintenance & Service Contracts: Recurring revenue from annual and multi-year maintenance packages covering PV module inspection, inverter/storage cleaning, electrical safety testing (DC/AC per VDE norms), thermal drone imaging, and component replacement. Pricing tiers range from €321.30/year (10-year package) to €369.90/year (1-year package). These contracts provide predictable recurring revenue and lock in long-term customer relationships.
3. EEG Feed-in Tariff (Pass-Through): While not direct revenue for fri Energy, the company facilitates customer enrollment in Germany's Erneuerbare-Energien-Gesetz (EEG) feed-in tariff program, which provides customers with 20-year government-guaranteed payments for solar electricity exported to the grid. This incentive supports customer purchasing decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

fri Energy designs, supplies, and installs turnkey photovoltaic roof systems for residential, commercial, and public-sector buildings, complemented by battery storage (Tesla Powerwall 3/3P), Wallbox EV chargers, and the EMMA energy management system. The company delivers end-to-end project execution — consultation, planning, installation, commissioning, financing support, and ongoing maintenance — with its own in-house installation teams operating primarily across northern Germany.

Product overview

fri Energy is a master craft business offering comprehensive solar energy solutions centered on photovoltaic (PV) roof systems. The core product portfolio includes custom-designed PV installations combined with complementary add-on modules: Tesla Powerwall 3/3P battery storage for energy independence, wallbox charging stations for electric vehicles, and the proprietary EMMA energy management system. The company provides a full-service model from consultation and planning through installation and commissioning, supplemented by maintenance packages (1, 5, or 10 years), financing options, EEG feed-in tariff support, Mieterstrom (tenant electricity) models, and solar bidding services for public/commercial projects. All offerings are delivered as a single-source solution with 20-year component warranties and free defect replacement during the warranty period.

Differentiator

Problem solved

Functional benefit

Products and services

• Photovoltaik-Anlage (PV system) Turnkey rooftop photovoltaic system covering consultation, planning, supply, installation, commissioning and grid connection for residential, commercial, and public-sector buildings. Pre-packaged system sizes of 4.4 kWp, 7 kWp, and 10 kWp are offered for residential customers.
• Tesla Powerwall 3 / Tesla Powerwall 3P battery storage Intelligent battery storage solutions (Tesla Powerwall 3 single-phase and new Tesla Powerwall 3P three-phase) sold and installed by fri Energy as a Tesla-certified installer to store solar energy for nighttime or cloudy-period use, increasing self-consumption and grid independence.
• Wallbox EV charging stations EV charging wallboxes (including Hardy Barth/eCharge and other brands) supplied and installed by fri Energy to enable customers to charge electric vehicles using self-generated solar electricity.
• EMMA Energy Management System Proprietary EMMA energy management solution for optimizing self-consumption and battery storage usage, integrating solar generation, storage, and household loads into a single managed system.
• Mieterstrom (tenant electricity) solution Solar solution for multi-family rental buildings that lets landlords supply tenants with solar-generated electricity at reduced rates, expanding the addressable market beyond property-owner-occupied households.
• Wartungspakete (PV maintenance packages) Comprehensive solar maintenance packages available in 1-, 5-, and 10-year terms covering annual visual inspection, thermographic drone imaging, DC/AC electrical testing per VDE 0126-23/24, inverter/storage cleaning, PV app string-value analysis, and component replacement under warranty.
• Solarförderung & EEG-Vergütung consulting Consulting and administrative service supporting customers with German government subsidies, the 20-year EEG feed-in tariff registration, Marktstammdatenregister registration, and KfW financing programs for photovoltaic installations.
• Finanzierung (PV project financing) Customer financing solutions for photovoltaic installations enabling larger ticket transactions, managed by a single contact person throughout the financing process.
• Solar-Ausschreibungen (public tender support) Bidding support service for public institutions and commercial clients covering feasibility checks, tender preparation, project implementation, and onboarding through to commissioning, with a named project consultant and 48-hour initial feedback.

Quantifiable outcome

• 30–50% reduction in residential electricity costs
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tesla EnergycoreTechnology or Integrationfri Energy is a Tesla-certified installation partner authorized to install, commission, and service Tesla Powerwall 3 and Powerwall 3P battery storage systems in Mecklenburg-Vorpommern. Tesla Energy products are prominently featured on the company website as a premium storage solution offering. fri Energy promotes Tesla products through joint marketing, in-store events, and a sustainability game day collaboration with Rostock Seawolves featuring a Tesla EV weekend giveaway.
• HuaweicoreTechnology or Integrationfri Energy holds Huawei Elite Partner status, the highest tier in Huawei's solar partner program. This authorizes the company to sell and install Huawei inverters and energy storage solutions. Huawei is presented as a premium brand partner alongside Tesla on the solarberatung page. Huawei products are featured in the 'Unsere Qualitätshersteller' (quality manufacturers) section.
• Sonnenexpert UnternehmensgruppecoreStrategic or Co-development Partnerfri Energy is a member of the Sonnenexpert Unternehmensgruppe (Sonnenexpert corporate group), operating as a regional brand within this larger solar energy group. The parent company's website (sonnenexpert.com) is cross-referenced. The group enables fri Energy to access larger commercial rooftop projects ('große Dachanlagen zur Erzeugung von Solarenergie') beyond the regional company's typical residential focus. The group also provides shared branding, procurement scale, and HR resources.
• F.C. Hansa RostockminorGTM or Marketing PartnerOfficial business partner of F.C. Hansa Rostock football club for the 2026/27 season. The partnership provides brand visibility at home games, on club media channels, and within the club's fan community. It strengthens fri Energy's regional identity as a Mecklenburg-Vorpommern-based company supporting local sports culture.
• Rostock SeawolvesminorGTM or Marketing PartnerSponsor of the Rostock Seawolves basketball team, including a sustainability game day collaboration in December 2025 featuring a Tesla EV weekend giveaway. Joint marketing activities position fri Energy as a sustainability-forward brand in the local community.
• SSC Palmberg SchwerinminorGTM or Marketing PartnerSponsor of SSC Palmberg Schwerin volleyball team. Provides brand visibility in the Schwerin region and connects fri Energy with the sports community in its service territory.
• OBI (Retail Partnership)minorChannel Partner/ Reseller/ Distributorfri Energy products and advisory services are available in selected OBI building supply stores in Germany, extending customer acquisition beyond digital channels into physical retail environments where DIY homeowners and contractors frequently seek solar and energy solutions.
• MediaMarkt (Retail Partnership)minorChannel Partner/ Reseller/ Distributorfri Energy maintains a presence in selected MediaMarkt electronics retail locations, reaching a different customer demographic than OBI — consumers interested in technology and home appliances who may be receptive to solar, battery storage, and EV charging solutions.
• Huawei (Inverter)coreTechnology or IntegrationHuawei is listed among fri Energy's quality inverter manufacturers alongside Sungrow and E3/DC. Huawei FusionSolar inverters and storage systems are integrated into the company's solar installations as a premium-tier option.
• Sungrow (Inverter)coreTechnology or IntegrationSungrow is a featured inverter and energy storage brand in fri Energy's product portfolio. With 269 GW+ globally installed capacity and the world's largest inverter factory (145 GW annual capacity), Sungrow provides cost-competitive and bankable inverter technology for residential and commercial installations.
• E3/DC (Inverter & Storage)coreTechnology or IntegrationE3/DC (a Wilhelm Karmann GmbH spin-off, founded 2010) supplies premium combined inverter-storage systems and Wallbox EV chargers to fri Energy. E3/DC's all-in-one design (inverter + storage in one device) aligns with fri Energy's turnkey offering. The brand is positioned as a premium option for demanding customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enpal: Germany's largest residential solar leasing company offering turnkey PV, battery storage, heat pumps, and EV chargers through a direct sales model. Closely comparable to fri Energy in customer segment, product bundle, and sales-led GTM, though Enpal operates at significantly greater scale and uses a leasing rather than direct-purchase revenue model.
• 1Komma5°: German energy installation startup providing integrated solar, heat pump, EV charging, and dynamic electricity tariff solutions with proprietary energy management software. Highly comparable to fri Energy in product scope (PV + battery + Wallbox) and home energy independence positioning, though operating at much larger scale and with a stronger SaaS/energy-as-a-service layer.
• Zolar: German online solar platform that connects homeowners with regional installation partners for PV and battery systems. Directly comparable in target segment (private homeowners) and digital lead-capture GTM, though Zolar is primarily a marketplace while fri Energy owns the installation.
• Solarwatt: German solar company combining glass-glass PV module manufacturing with residential and commercial installation services, including battery storage (BMW i partnership). Comparable in offering turnkey German-engineered PV-plus-storage solutions, though Solarwatt is vertically integrated as a module manufacturer and operates at larger scale.
• DZ-4: German solar installation network operating a partner-based model to deliver residential and commercial PV, battery storage, and EV charging across Germany. Highly comparable to fri Energy in business model, customer base, and partner-driven growth strategy, with a similar focus on regional craft-quality execution.

Broad incumbents

• EnBW: Major German energy utility offering residential and commercial solar, wind, and battery solutions as part of a diversified renewable energy portfolio. Comparable in offering grid-scale and distributed PV to German customers, but as a diversified utility rather than a specialized residential installer.
• IBC Solar: Established German PV company operating across wholesale distribution, project development, and turnkey installation for residential, commercial, and utility-scale solar. Comparable in offering complete solar EPC services, but with a much larger portfolio, broader geographic reach, and significant wholesale operations that fri Energy does not have.
• E.ON: One of Europe's largest utilities offering rooftop solar, battery storage, heat pumps, and EV charging as part of a broader energy retail portfolio. Overlaps with fri Energy on residential PV and storage offerings, but operates at massive scale and bundles installations with utility supply contracts that fri Energy does not offer.

Emerging players

• SENEC: German residential battery storage manufacturer and energy management provider (EnBW subsidiary) offering integrated PV-storage systems. Comparable in bundling battery storage with PV installations for homeowners, but with a stronger hardware-as-platform focus and less emphasis on the installation service layer.
• Sonnen (Shell subsidiary): German home battery storage specialist (now owned by Shell) providing intelligent energy storage and virtual power plant services. Comparable in promoting residential energy independence and integrating with PV systems, but focused primarily on the storage layer rather than full solar EPC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.de/FriSolarenergie
• Instagraminstagram.de/fri.energy
• LinkedInlinkedin.com/company/fri-gmbh-co-kg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fri Gmbh & Co. Kg