HORNBACH Byggmarknad AB
HORNBACH Byggmarknad AB is a Swedish subsidiary of HORNBACH Baumarkt AG operating 8 DIY warehouse stores across Sweden, selling building materials, tools, home improvement, and garden products to DIY homeowners and professional tradespeople through physical retail and e-commerce.
- Company typePrivate
- Founded2002
- HeadquartersGöteborg, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What HORNBACH Byggmarknad AB does
HORNBACH Byggmarknad AB is a Swedish building materials and DIY retailer operating as a wholly-owned subsidiary of HORNBACH Baumarkt AG, a publicly listed German parent company headquartered in Bornheim and listed on the Frankfurt Stock Exchange. The Swedish entity was founded in 2002 and is headquartered in Göteborg. It operates 8 physical warehouse-format stores across Sweden, located in Borås, Botkyrka, Göteborg, Helsingborg, Kristianstad, Malmö, Sundbyberg, and Trollhättan, complemented by a national e-commerce platform at hornbach.se and a click-and-collect service. The assortment is organized into 14 main product categories covering bathroom and plumbing, building materials and wood, electrical and lighting, paint and wallpapers, flooring, tile and ceramic, interior, hardware, kitchen and laundry, machines and tools, smart home, garden, heating and ventilation, and pet supplies. Pricing is unit-based with VAT-inclusive pricing, volume discounts on bulk purchases, and a low-price guarantee.
The company monetizes primarily through one-time retail product sales across its physical and digital channels, with secondary revenue from services including trailer and truck rental, tool rental, saw/cutting service, product configurators for custom-made items, and craft/trade services for installation projects. Its go-to-market is product-led, targeting DIY homeowners as the primary segment and professional tradespeople as a secondary segment via a dedicated Företagsservice (Business Services) channel. Distribution spans physical retail, e-commerce, click-and-collect, and direct enterprise sales, with marketing delivered through social media, a mobile app (iOS and Android), project guides and content marketing, email, and in-store events. The underlying technology is a standard retail e-commerce platform integrated with physical store operations and customer-facing configurators and project planning tools.
The business model is a hybrid omnichannel retail operation with no subscription or recurring software revenue; all transactions are discrete retail or service purchases. HORNBACH Byggmarknad AB operates exclusively in the Swedish market as a single-country entity, with geographic expansion decisions governed by its German parent. The company maintains payment options including Mastercard, Visa, Klarna, Swish, PayPal, Trustly, Billie invoice, Google Pay, and Apple Pay, and supports reserve-and-pickup, delivery, and trailer rental for customer logistics.
HORNBACH Byggmarknad AB firmographics
Firmographics- Name
- HORNBACH Byggmarknad AB
- Legal name
- HORNBACH Byggmarknad AB
- Website
- https://hornbach.se
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HORNBACH Byggmarknad AB is a Swedish subsidiary of HORNBACH Baumarkt AG operating 8 DIY warehouse stores across Sweden, selling building materials, tools, home improvement, and garden products to DIY homeowners and professional tradespeople through physical retail and e-commerce.
- Ownership category
- akta.pro rank
HORNBACH Byggmarknad AB industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
Keywords
Where HORNBACH Byggmarknad AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices9 records
Markets served
HORNBACH Byggmarknad AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: HORNBACH generates revenue through the sale of building materials, tools, home improvement products, and garden supplies across 14 main product categories. Products are sold through physical warehouse stores and an e-commerce website.
- Service fees: Additional revenue streams include trailer/truck rental services, and product configuration/customization services (such as the saw service for cutting materials to size).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
HORNBACH Byggmarknad AB product offering
Product offeringCore offering
HORNBACH Byggmarknad AB operates a chain of warehouse-style building materials, home improvement, and garden retail stores in Sweden. The company sells construction materials, tools, paint, flooring, bathroom fixtures, lighting, garden supplies, and seasonal goods across 8 physical locations (Göteborg, Borås, Botkyrka, Helsingborg, Kristianstad, Malmö, Sundbyberg, Trollhättan) and through the hornbach.se e-commerce platform, supported by services such as click & collect, saw service, trailer rental, and a dedicated business customer program (Företagsservice).
Product overview
HORNBACH Byggmarknad AB is a large DIY retail chain operating in Sweden with 9 store locations. The company offers a comprehensive range of building materials, home improvement products, and garden supplies through both physical stores and an e-commerce platform. The product portfolio is organized into 14 main categories: Bathroom & Plumbing (Badrum & VVS), Building Materials/Wood/Windows/Doors, Electrical & Lighting, Paint & Wallpapers, Flooring, Tile & Ceramic, Interior & Pictures, Hardware, Kitchen/Laundry/Cleaning, Machines/Tools/Workshop, Smart Home, Garden, Heating & Ventilation, and Pet & Aquarium supplies. HORNBACH also provides complementary services including mobile app (iOS/Android), product configurators for custom-made items, project planning tools and guides, craft/trade services, rental services for vehicles and tools, saw/cutting service, and business services for professional customers. The company positions itself with a low-price philosophy and operates a reservation and pickup system for online orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Badrum & VVS (Bathroom & Plumbing) Retail category offering bathroom fixtures, sanitary ware, plumbing parts, and bathroom accessories for DIY consumers and renovation professionals.
- Byggmaterial (Building Materials)
- El & belysning (Electrical & Lighting)
- Färg, tapet & lim (Paint, Wallpaper & Glue)
- Golv & vägg (Flooring & Walls) Retail category selling flooring solutions such as laminate, parquet, vinyl, and wall cladding/paneling products for residential and project applications.
- Kakel & klinker (Tiles)
- Trädgård (Garden)
- Verktyg & maskiner (Tools & Machines)
- Värme & ventilation (Heating & Ventilation)
- Heminredning (Home Furnishings)
- Hushållsapparater (Home Appliances)
- Belysning (Lighting)
- Säkerhet (Security)
- Säsongsvaror (Seasonal Goods)
- Hornbach Företagsservice (Business Service) Dedicated service offering for business customers, including tradespeople, contractors, and corporate clients, providing tailored B2B support, account management, and project-based purchasing for the construction and renovation industry.
- Click & Collect (Hämta i varuhus) Service allowing online customers to place orders on hornbach.se and pick up purchases at a chosen HORNBACH store location.
- Sågservice (Saw Service)
- Släpvagnshyrning (Trailer Rental)
- Hantverkstjänster (Craft Services)
Companies that use HORNBACH Byggmarknad AB
Customer profileSegments2 records
Ideal customer profiles2 records
HORNBACH Byggmarknad AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HORNBACH Byggmarknad AB partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
HORNBACH Byggmarknad AB competitors and assessment
Company assessmentDirect peers
- Byggmax: Sweden's largest discount DIY building materials chain with 70+ stores and a strong online offering. Directly comparable in product categories (lumber, tools, garden), target customers (DIY and pros), and low-price positioning that competes head-to-head with HORNBACH.
- Clas Ohlson: Nordic home improvement and tools retailer with strong Swedish presence across stores and online. Overlaps with HORNBACH on hardware, tools, electrical, and home maintenance categories, serving similar DIY and prosumer customers.
- Jula: Nordic DIY and home improvement retailer with physical stores, e-commerce, and a broad assortment across tools, garden, building materials, and home. Competes for the same DIY and small-pro customer wallet in Sweden.
- Woody Bygghandel: Swedish local building materials dealer chain serving both DIY and professional customers. Comparable assortment in lumber, hardware, and building materials with strong regional presence in markets where HORNBACH is underpenetrated.
- Beijer Byggmaterial: Swedish building materials retailer with deep pro-customer focus and broad geographic coverage. Direct comparable in lumber, building materials, and pro-oriented assortment that competes for HORNBACH's professional tradesperson segment.
- Bauhaus Sverige: Major European DIY and building materials chain with multiple large-format warehouse stores in Sweden. Overlaps directly with HORNBACH on assortment breadth, pro/DIY dual positioning, and warehouse-store format.
- K-Rauta: Nordic building materials and home improvement chain (Kesko group) operating in Sweden. Directly comparable large-format DIY offering spanning construction materials, tools, and garden with similar omnichannel model.
Broad incumbents
- IKEA: Swedish-founded global home furnishings giant with overlapping categories in kitchen, storage, paint accessories, and smart home. While IKEA is broader and not a direct building materials competitor, it competes for project-based home spend and adjacent assortment.
- Amazon.se: General e-commerce marketplace with growing assortment in tools, hardware, garden, and home improvement. Competes primarily on price and convenience for online-led purchases that overlap with HORNBACH's e-commerce offering.
Others
- Colorama: Swedish paint and coatings specialist retailer. Adjacent player in the project-based home improvement flow, often considered by DIY customers in the same renovation purchase cycle as HORNBACH's paint and wallpaper category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HORNBACH Byggmarknad AB social profiles
Digital presenceHORNBACH Byggmarknad AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
HORNBACH Byggmarknad AB leadership team
Management profileNumber of profiles
HORNBACH Byggmarknad AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HORNBACH Byggmarknad AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HORNBACH Byggmarknad AB
What does HORNBACH Byggmarknad AB do?
HORNBACH Byggmarknad AB operates a chain of warehouse-style building materials, home improvement, and garden retail stores in Sweden. The company sells construction materials, tools, paint, flooring, bathroom fixtures, lighting, garden supplies, and seasonal goods across 8 physical locations (Göteborg, Borås, Botkyrka, Helsingborg, Kristianstad, Malmö, Sundbyberg, Trollhättan) and through the hornbach.se e-commerce platform, supported by services such as click & collect, saw service, trailer rental, and a dedicated business customer program (Företagsservice).
Is HORNBACH Byggmarknad AB a public or private company?
HORNBACH Byggmarknad AB is a private company. It is classified as corporate owned and is currently operating.
When was HORNBACH Byggmarknad AB founded?
HORNBACH Byggmarknad AB was founded in 2002. It employs 501 to 1,000 people.
Where is HORNBACH Byggmarknad AB based?
HORNBACH Byggmarknad AB is headquartered in Göteborg, Sweden, in the Europe region.
How does HORNBACH Byggmarknad AB make money?
Two revenue lines are on record. Retail product sales are the primary driver. The others are service fees.
Who are HORNBACH Byggmarknad AB's main competitors?
Direct peers on record are Byggmax, Clas Ohlson, Jula, Woody Bygghandel, Beijer Byggmaterial, Bauhaus Sverige and K-Rauta. Broad incumbents are IKEA and Amazon.se. Colorama is listed as an others.
Does HORNBACH Byggmarknad AB have an API?
No public API is recorded for HORNBACH Byggmarknad AB.
What industry is HORNBACH Byggmarknad AB in?
HORNBACH Byggmarknad AB's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles), with a secondary code of CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 444 and its SIC code is 5211.