Neighborhood Dance

What Neighborhood Dance does

Neighborhood Dance is a privately-held children's dance studio and performing arts education center serving the Lake Norman region of North Carolina from two studio locations in Mooresville (120 South Park Dr. Suite 403) and Cornelius (18067 W. Catawba Ave. Suite 105), with a third embedded delivery point at Chesterbrook Academy preschool in Mooresville. Founded and led by Owner and Creative Director Michelle Hippensteel, the studio offers dance and musical theater instruction for children ages 6 months through 19, spanning Preschool, Ballet, Jazz & Tap, Hip Hop, four Broadway musical theater tracks (Broadway Kids, Broadway Juniors, Broadway Teens, Broadway Triple Threat), and the Encore Competitive Dance Teams sub-brand, supplemented by summer camps, Spring Fling 12-week sessions, private lessons, birthday parties, and an annual recital plus musical theater production. The customer base consists primarily of local Lake Norman families, with school programs reaching preschool populations via the Chesterbrook Academy partnership.

Name

Neighborhood Dance

Legal name

Neighborhood Dance

Website

https://neighborhooddancestudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Neighborhood Dance is a privately-held children's dance and musical theater studio operating two locations in Mooresville and Cornelius, NC, serving Lake Norman area families with classes, camps, and competitive teams for children ages 6 months to 19.

Ownership category

akta.pro rank

Product category

Children's Dance and Performing Arts Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Children’s & Youth Theatre (MPAGABAE)

Keywords

• Children's dance classes
• Musical theater programs
• Dance studio education
• Ballet and tap instruction
• Competitive dance teams

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance Class Tuition: Monthly tuition fees for dance classes based on a sliding scale tied to total weekly class hours per family. Operates three sessions throughout the year: 10-month School Session (August-May), 12-week Spring Fling Session (February-May), and Summer Session (June-August). Tuition is invoiced monthly on the 1st.
2. Musical Theater Class Tuition: Broadway Juniors musical production classes are priced at $135/month with a $45/month discount for students also enrolled in dance classes. Broadway Kids follows the dance class rate table. Broadway Teens has separate performance fees.
3. Registration Fees: Non-refundable registration fees of $40 per student for the 10-month School Session and Spring Fling Session. Summer Session has no registration fees.
4. Costume Fees: Costume fees ranging from $90-$120 per dance class, including costume, garment bag, and extra tights. Costume deposit of 50% due November 15th with balance due February 15th.
5. Performance Fees: $80 per family performance fee for dance recital including 3 tickets, trophy, and keepsake video download. Separate $80 fee for musical theater production.
6. Dancewear and Merchandise Sales: Online store selling branded merchandise including sweatshirts ($42-$48), t-shirts ($23-$28), and long sleeve shirts ($26-$28). Store temporarily closed with reopening planned for Spring 2026.
7. Summer Camp Fees: Week-long dance camps and musical theater camps with various pricing (e.g., Bluey and Friends Dance Camp: $200, Mommy & Me: $110, Twinkle Toes: $120, Dance Foundations: $125).
8. Competitive Dance Team Fees: Encore Competitive Dance Teams with incremental tuition for additional weekly competition rehearsal plus $180 annual competition fee.
9. School Program Tuition: Preschool dance programs at Chesterbrook Academy priced at $60/month with $35 registration fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Neighborhood Dance is a children's dance studio and performing arts education center operating two physical studio locations in Mooresville and Cornelius, North Carolina. The studio sells recurring dance and musical theater class instruction to families with children ages 6 months through 19 years, covering preschool dance, ballet, jazz and tap, hip hop, musical theater, and competitive dance teams, supplemented by summer camps, spring sessions, school programs, private lessons, birthday parties, and branded dancewear merchandise.

Product overview

Neighborhood Dance is a children's dance studio and performing arts education center serving the Lake Norman area with two studio locations in Mooresville and Cornelius, NC. The company offers a comprehensive portfolio of dance and musical theater programs structured as a single integrated education platform with multiple class types and skill levels. Core offerings include Preschool Dance Classes, Ballet, Jazz & Tap, Hip Hop, and Musical Theater programs (Broadway Kids, Broadway Juniors, Broadway Teens, Broadway Triple Threat). The studio operates seasonal programs including Summer Dance Camps, Summer Musical Theater Camps, and a 12-week Spring Fling Session. Competitive dancers can join the Encore Competitive Dance Teams with advanced technique training and local competitions. Additional services include School Programs in partnership with Chesterbrook Academy, annual Dance Recitals & Performances, Private Lessons, Birthday Parties, and an online Neighborhood Dancwear Boutique for branded merchandise. The product portfolio serves children ages 6 months through 19 years across recreational and competitive track options.

Differentiator

Problem solved

Functional benefit

Brands

• Encore Dance Company: Competitive dance teams program for students who want to take their skills to the next level with advanced technique training, skill development workshops, and competition opportunities. Includes teams for different age groups: Minis (ages 5-6), Petites (ages 7-8), Juniors (ages 9-11), Teens (ages 12-14), and Seniors (ages 15-19).

Products and services

• Preschool Dance Classes Toddler and preschool dance programs for children ages 6 months to 5 years introducing creative movement, ballet, and tap fundamentals through imaginative play and parent-participation classes.

Quantifiable outcome

• Students develop technique, confidence, discipline, and performance skills through structured progression from beginner to advanced levels
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Chesterbrook AcademycoreStrategic or Co-development PartnerNeighborhood Dance has partnered with Chesterbrook Academy in Mooresville, NC to bring toddler and preschool dance programs to their learning community. The partnership integrates dance and performing arts into the preschool's curriculum, providing convenience for parents and enhancing the school's educational offerings. Classes are held on-site at Chesterbrook Academy's location at 143 Professional Park Dr., Mooresville, NC 28117.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Goldfish Swim School: Franchised children's swim instruction company for ages 4 months to 12 years with year-round enrollment, recurring tuition, and seasonal programming. Comparable subscription-based children's instruction model and parent-decision-maker customer base.
• Gymboree Play & Music: Children's enrichment program offering play, music, and movement classes for infants through age 5 with parent-participation options. Comparable to Neighborhood Dance's Pre-K, Tiny Tots, and Mommy & Me early-childhood offerings.
• School of Rock: Franchised performing arts education company focused on music and performance for children and teens, with structured progression, recital/performance cycles, and subscription tuition. Comparable to Neighborhood Dance's Broadway Kids/Juniors/Teens musical theater progression model.
• The Little Gym: Franchised children's enrichment centers offering gymnastics, dance, and motor-skill classes for ages 4 months through 12 years. Closely aligned business model: subscription-based parent-pay classes, age-segmented curriculum, and embedded community presence — directly comparable to Neighborhood Dance's recreational track.
• Helen O'Grady Drama Academy: International children's drama and theater education franchise offering weekly classes with annual productions for ages 3–18. Directly comparable to Neighborhood Dance's Broadway musical theater progression track.
• My Gym: Franchised children's fitness and development centers for ages 6 weeks through 10 years with structured class progression. Comparable parent demographic, subscription model, and age-segmented programming approach to Neighborhood Dance.

Broad incumbents

• Fred Astaire Dance Studios: Largest franchised dance studio chain in North America offering private and group lessons, primarily to adults. Comparable operational format (multi-location franchised dance studio with structured curriculum and recurring tuition) but serves a different demographic.
• Arthur Murray Dance Studios: Established franchised dance studio network offering ballroom and social dance instruction. Comparable as a multi-location dance studio business model, though focused on adult social dance rather than children's performing arts.
• Code Ninjas: National franchised children's enrichment brand focused on coding/STEM. Operates in adjacent children's enrichment category with the same parent demographic, subscription model, and franchise-style multi-location footprint — useful as a comparable for the broader children's activity center economy.
• YMCA Youth Performing Arts Programs: Community-based youth dance, theater, and music programs offered across U.S. branches. Represents the broader community-youth performing arts competitive set Neighborhood Dance competes against for parent mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCV0nTMkSpuDSulU4W7Bchbg
• Facebookfacebook.com/NeighborhoodDance
• Instagraminstagram.com/neighborhooddance
• LinkedInlinkedin.com/company/neighborhooddance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neighborhood Dance