Marketing Manufaktur Gmbh

Name

Marketing Manufaktur Gmbh

Legal name

Marketing Manufaktur GmbH

Website

https://marketingmanufaktur.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Training and Internal Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Professional and Management Development Training (611430), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Corporate training services
• Internal communications consulting
• Hybrid learning solutions
• Corporate publishing services
• Employee training workshops

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Training and Education Services: Project-based professional services including development of concepts and designs for trainings, seminars and workshops, conducted internationally on-site or via hybrid/remote formats
2. Internal Communication Consulting: Strategy development and implementation for internal communications including identification of target groups, customized strategies, and ongoing project support
3. Corporate Publishing and Media Services: Editing, media design, art direction, and video production services as part of comprehensive communication portfolio

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marketing Manufaktur GmbH provides B2B professional services for corporate training and internal communications. The company develops and delivers training concepts, seminars, workshops, and hybrid learning solutions (in-person, live streams, digital interactive) for enterprise clients, alongside internal communications strategy and implementation services. Supporting capabilities include corporate publishing, media design, art direction, video production, editing, project management, and digital communication consulting.

Product overview

Marketing Manufaktur GmbH is a training and internal communication agency operating as part of the salestech group. The company offers a unified service portfolio centered on two core offerings: Training Services (developing and conducting seminars, workshops, and hybrid learning solutions) and Internal Communication Services (strategy development and implementation for corporate messaging). These core services are delivered alongside supporting capabilities including corporate publishing, project management, editing, media design, art direction, video production, and digital consulting. The company operates its own smicro learning platform through a subsidiary for digital training delivery. The portfolio positions the company as a full-service internal communications and education partner rather than a software product vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Services
• Internal Communication Services
• Video Production
• Corporate Publishing
• Consulting and Digital Communication

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• smicrocoreTechnology or IntegrationIT partner for digital training delivery. smicro is a subsidiary of Marketing Manufaktur, providing technology infrastructure for conducting digital training with interactive elements through their learning platform.
• South German Sports Car ManufacturerflagshipOthersMajor enterprise client for whom Marketing Manufaktur has successfully implemented internal communications, education and training projects for over 15-20 years. This is their largest client representing their flagship account relationship.

Scale indicators2 records

Recent moves5 records

Broad incumbents

• GoodHabitz: European online corporate training content library delivering off-the-shelf courses to enterprise L&D buyers. Adjacent incumbent providing a scalable, content-led alternative to the bespoke training services Marketing Manufaktur delivers.
• Cegos Group: Large international corporate training and development group offering catalogs, custom programs, and consulting. Comparable as a broad incumbent in the corporate L&D and training market in which Marketing Manufaktur competes at the boutique end.

Direct peers

• tts GmbH: German-based knowledge management and corporate learning consultancy delivering blended learning, digital adoption, and content development for global enterprises. Directly comparable in the corporate training and content enablement layer of Marketing Manufaktur's offering.
• Communardo GmbH: German-headquartered consultancy specializing in digital workplace, intranet, and internal communications solutions for enterprise clients. Closely comparable to Marketing Manufaktur in serving enterprise buyers with strategy, content, and technology delivery for internal audiences.
• HIRSCHTEC GmbH: German digital workplace and intranet consultancy delivering SharePoint-based employee experience and internal communication solutions. Comparable as a DACH boutique combining comms consulting, content, and technology delivery for large enterprise clients.
• movingimage EVP GmbH: Enterprise video platform and production vendor for corporate communications, learning, and marketing. Comparable to the video production and digital training delivery components of Marketing Manufaktur's portfolio, especially around training-grade video content.

Emerging players

• Haiilo (formerly COYO): Hamburg-based employee experience and intranet platform serving enterprise communications use cases. Comparable as an emerging software-led player targeting the same internal communications buyer that Marketing Manufaktur serves through services.
• Staffbase GmbH: German-founded employee communications and experience platform with a mobile-first intranet app used by large enterprises. An adjacent technology-led player whose internal comms focus overlaps with Marketing Manufaktur's services layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marketing-manufaktur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Manufaktur Gmbh