smicro GmbH

Name

smicro GmbH

Legal name

SalesTech Academy GmbH

Website

https://smicro.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Learning Experience Platform

NAICS

Professional and Management Development Training (61143), Software Publishers (5132), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Learning experience platform
• Sales enablement software
• Corporate e-learning
• Blended learning solutions
• Learning management system

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Learning Experience Platform Licensing: Annual subscription licensing of stg/Learn platform for corporate training. Includes access to all modules, content creation tools, event management, and analytics.
2. Training Design & Consulting Services: Full-service learning design including strategic learning and didactics consulting, personalized learning concept development, and product/brand expertise for customizing training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

smicro GmbH (operating as SalesTech Academy) sells the stg/Learn Learning Experience Platform, a modular SaaS for corporate training combining interactive content authoring, event management, livestreaming, gamification, social learning, and KPI analytics. The company also delivers training design and didactic consulting services, and targets large enterprise customers — with a deep vertical focus on the automotive industry (Mercedes-AMG, Mercedes-Maybach, G-Class).

Product overview

smicro GmbH operates as a Full-Service Learning Provider under the salesTech Academy brand, offering the stg/Learn Learning Experience Platform (formerly smicroSuite) as its core product. The platform is a modular SaaS solution comprising integrated modules: Content Creator for authoring interactive content, Social Learning for community features, Eventmanager for event coordination, Gamificator for motivation mechanics, Livestream Hub for live training, KPI Dashboard for analytics, and Knowledge Base for information management. The system supports blended learning journeys combining web-based training, livestream events, and face-to-face sessions.

Differentiator

Problem solved

Functional benefit

Brands

• stg/Learn: Learning Experience Platform — an in-house developed learning management system (formerly smicroSuite) featuring an authoring tool, gamification, event management, livestream hub, social learning, KPI dashboard, and knowledge base.

Products and services

• stg/Learn Learning Experience Platform In-house developed, modular Learning Experience Platform (formerly smicroSuite) hosted in Germany, combining an intuitive authoring tool, interactive Link-Layer features, smart event management, gamification, livestreaming, social learning, and KPI analytics into a single environment for blended corporate learning journeys. Targeted at large enterprises — with deep vertical use in the automotive industry for sales enablement, product training, and brand qualification.
• Content Creator Authoring module of stg/Learn offering more than 16 content types — including images, videos, PDFs, quizzes, surveys, comparisons, 360-degree images, and interactive Link Layers — that enables L&D teams to build interactive training content without technical knowledge. Includes an embed function for existing online courses.
• Social Learning Module of stg/Learn that adds community-focused learning capabilities including topic-specific pinboards/noticeboards, live chat during livestreams, and collaborative content comparison tools to support team-based knowledge exchange.
• Eventmanager Module of stg/Learn that manages the entire blended learning event lifecycle from invitations and registration through on-site check-in (with QR code scanning) to follow-up, including automated email communications and push notifications.
• Gamificator Gamification module of stg/Learn that adds ranking and leveling mechanics, awards, digital certificates, and personal learner profiles to track progress and achievements.
• Livestream Hub Module of stg/Learn providing live streaming capability that supports multilingual events for thousands of participants, with live group chat, support chat, interactive surveys, and integrated real-time multilingualism.
• KPI Dashboard Analytics module of stg/Learn that tracks individual participants and cumulative learning progress of organizational units, including test results, rankings, learning gains visualization, and Excel export for reporting.
• Knowledge Base Module of stg/Learn providing an interactive knowledge database and modern intranet solution for centralizing company knowledge and product information.
• Web-Based Training Module of stg/Learn that enables creation of digital, interactive learning content — videos, images, 360-degree views, quizzes, and personalized learning paths — without SCORM dependencies.
• Link-Layer Technology Proprietary module of stg/Learn that enables clickable hotspots, icons, and custom shapes on PDFs, images, videos, and 360-degree views, supporting exploratory and immersive learning experiences and virtual tours.
• Training Design & Consulting Services Professional services offering bundled with the stg/Learn platform: strategic learning and didactics consulting, personalized learning concept development, and product/brand expertise for customizing corporate training programs.

Quantifiable outcome

• 18.9% average knowledge growth in Mercedes-AMG sales training program
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Docebo: Enterprise learning platform (LXP/LMS) with AI-powered features, content authoring, and analytics. Directly comparable to stg/Learn because it targets the same corporate training buyer with a SaaS learning experience platform, though Docebo operates at significantly greater scale and is publicly traded.
• Degreed: Enterprise learning experience platform aggregating content, skills, and analytics for workforce development. Direct peer to stg/Learn as an LXP focused on skill-building and learning journeys for enterprise employees.
• Thought Industries: External learning platform (learning experience platform) for businesses to deliver product training, customer education, and partner enablement. Directly comparable to stg/Learn because both target enterprise customer/partner training with content authoring and learner analytics.
• Absorb Software: Cloud-based LMS provider focused on mid-market and enterprise customers with customizable training delivery, reporting, and integrations. Comparable to stg/Learn as a directly competing learning management platform sold to enterprise training departments through a sales-led motion.
• 360Learning: Collaborative learning platform enabling teams to author, deliver, and track training programs with built-in social and analytics features. Directly comparable to stg/Learn given both pair authoring tools, learner engagement features, and enterprise sales-led GTM.

Broad incumbents

• Skillsoft: Long-established corporate learning company offering content libraries, Skillsoft Live coaching, and a learning platform. Comparable as a broad incumbent combining training content delivery with platform capabilities competing for the same L&D budget.
• Cornerstone OnDemand: Large, established talent and learning management suite serving global enterprises with content, compliance training, and analytics. A broad incumbent offering overlapping L&D functionality, but operating at portfolio scale well beyond stg/Learn's niche focus.
• SAP Litmos (SAP SuccessFactors Learning): Enterprise LMS embedded within the SAP SuccessFactors HCM suite, serving large corporations globally. Direct functional overlap with stg/Learn's training delivery and analytics, though sold as part of a much broader HCM platform.

Others

• LearnDash: WordPress-based LMS plugin enabling organizations to create and deliver training content. Adjacent learning technology player, but operates via a different delivery model (self-hosted plugin) rather than as a SaaS LXP comparable to stg/Learn.

Emerging players

• TalentLMS: Cloud LMS targeting small and mid-sized businesses with course authoring, gamification, and reporting. Comparable technology category (LMS), but serves a smaller customer segment than stg/Learn's enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@salestechAcademy
• LinkedInlinkedin.com/company/smicro
• Instagraminstagram.com/salestech_academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smicro GmbH