What Perceptica does

Perceptica is a privately held media intelligence company headquartered in Sofia, Bulgaria, operating since 2012. The company sells an AI-powered media listening platform (MLP 2.0) that monitors 150,000+ sources — including print, broadcast, online news, social media, podcasts, policy coverage and forums — across 25+ languages with native linguistic models rather than English-pivot translation. Output is augmented by an analyst-in-the-loop workflow in which senior analysts in Sofia review edge cases daily, recalibrate models weekly and certify every dataset, with 24/7 analyst-led briefings available during crisis events.

The platform is offered through three tiered subscription plans (Start, Advanced, Enterprise) with quote-based pricing tied to brands, markets and languages covered, alongside bespoke research and consulting engagements produced by the same analyst team. Go-to-market is consultative enterprise field sales anchored on tailored 30-minute demos, supported by content marketing (blog, 14 free research reports), the Comms Talks event series co-organised with EACD and supported by BDVO and AMEC, and community engagement via journalism school partnerships. The company holds a registered patent on a semantic repository for polymetric media data developed under EU project BG16RFOP002-1.002-0679, and operates under EU data residency with GDPR-compliant handling.

Perceptica serves 70+ brands across energy, telecommunications, retail, healthcare, aviation, media and communications sectors — with named enterprise customers including OMV Petrom, Siemens, Vivacom, A1, Yettel, Nova Broadcasting Group, Sofia Airport, Enery, Bella, Devin, Distinkt, Acibadem City Clinic and V+O Bulgaria. Persona targets are brand managers, PR managers, PR agencies, media agencies and employer branding experts, with vertical specialisations in fintech, FMCG, pharma, retail and automotive. The company is a member of AMEC, FIBEP, BDVO, KIDA and UPDATA ONE, and merged with media monitoring firm Media Monitor in 2019.

Name

Perceptica

Legal name

Perceptica EOOD

Website

https://perceptica.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Perceptica is a Sofia, Bulgaria-based AI-powered media intelligence company that monitors brand and media coverage across 150,000+ sources in 25+ languages for enterprise communications, brand and PR teams across Southeast Europe and adjacent markets.

Ownership category

akta.pro rank

Product category

Media Intelligence and Monitoring Software

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations, Monitoring & Rapid Response (MPAAAOAK)

akta.pro secondary industries

Online Reputation Management (ORM) (MPAAAOAB), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Media intelligence
• Media monitoring
• Sentiment analysis
• Brand analytics
• Crisis monitoring

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based media intelligence plans: Three tiered subscription plans (Start, Advanced, Enterprise) provide ongoing media monitoring and analysis services. All plans include onboarding, EU data residency, and dedicated support. Pricing is quote-based and tailored to the brands, markets and languages covered. Revenue is recurring as clients maintain ongoing monitoring engagements on monthly, quarterly, bi-annual or annual cadences.
2. Bespoke research and consulting: Custom media intelligence studies on specific industries, brands or crises, produced by the same analyst team that runs client engagements. Delivered as one-off or project-based engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Perceptica operates an AI-powered media intelligence platform that continuously monitors, collects, and analyzes news, online, and social media content across Southeast European markets. Its platform combines automated crawling and machine-learning-based analysis (including sentiment detection) with human analyst validation to deliver media monitoring, brand/reputation tracking, and crisis-monitoring outputs. The offering is sold primarily to corporate PR/comms teams, brand managers, and PR/marketing agencies that need structured visibility into how their brands and topics are covered in regional media.

Product overview

Perceptica is a unified media intelligence platform combining AI-powered monitoring tools with expert human analysis to deliver actionable insights on sentiment shifts, emerging risks, and narrative trends across Southeast Europe. The core product is the Perceptica Media Listening Platform (MLP 2.0), an AI-assisted SaaS platform for real-time media monitoring across 150,000+ sources in 25+ languages. The offering integrates platform technology with professional services including Media Monitoring, Media Analysis, Crisis Monitoring, Reputation Analysis, Competitive Intelligence, and Employer Branding Analysis. The platform uses native linguistic models trained in-language across 25+ SEE and EU markets, with senior analysts providing daily validation and weekly model recalibration. All plans include EU data residency, dedicated support, and tailored onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• MLP (Media Listening Platform): The company's core media monitoring and intelligence platform, a SaaS product for tracking media coverage across multiple channels.

Products and services

• Perceptica Media Intelligence Platform (MLP 2.0) AI-powered media intelligence platform that continuously monitors and analyzes news, online, and social media across Southeast Europe, with human-validated outputs. Designed for corporate PR/comms teams, brand managers, and PR/marketing agencies.
• Media Monitoring and Analysis Service Human-validated, region-specific media monitoring and analysis service delivered to PR, brand, and reputation teams across Southeast European markets.
• Crisis Monitoring and Real-Time Alerts Real-time media-monitoring and alerting service focused on reputational risk and crisis detection for brands and executives in Southeast European media.

Quantifiable outcome

• Early-warning alerts within minutes of brand risk detection (vs. days with traditional monitoring)
• +2 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EACD (European Association of Communication Directors)coreStrategic or Co-development PartnerEACD is Perceptica's co-organising partner for the Comms Talks event series. Perceptica and EACD collaborate to create sector-themed discussions that bring together in-house communications teams, agencies, media and media analysis professionals. The Comms Talks series covers pharma, banking, retail, tourism and general communications measurement, positioning Perceptica as a thought leader in the European communications community.
• BDVO (Bulgarian Association for Public Relations)coreStrategic or Co-development PartnerBDVO (БДВО) is a supporting partner for Comms Talks events, joining forces with Perceptica and EACD to foster dialogue between in-house communicators, agencies, media and research professionals. BDVO Board Member Elena Mateeva has participated as a panelist and moderator at Comms Talks events, contributing industry expertise on pharma communications and healthcare misinformation.
• AMEC (International Association for Measurement and Evaluation of Communication)coreStrategic or Co-development PartnerAMEC is a supporting partner for Comms Talks and the industry body whose Integrated Evaluation Framework Perceptica's outputs align with. Perceptica's Director Georgi Auad is AMEC-certified. AMEC membership provides standards alignment, credibility in the global media intelligence ecosystem, and access to best-practice frameworks that differentiate Perceptica's reporting from vendor-specific scores.
• UPDATA ONEminorStrategic or Co-development PartnerUPDATA ONE is listed as a Perceptica membership organisation, indicating industry alignment and standards adherence. Nature of the membership relationship is primarily standards and best-practice oriented.
• FIBEP (World Media Intelligence Association)minorStrategic or Co-development PartnerFIBEP is a global media intelligence industry association. Perceptica's membership signals adherence to international standards and provides a global network for the media intelligence sector.
• Intelday FoundationcoreStrategic or Co-development PartnerPerceptica Ltd. partnered with Intelday Foundation and M-Brain AS (Norway) on the ACF/349 'Prevention Through Awareness' project, funded by Iceland, Liechtenstein and Norway under the EEA Financial Mechanism (EUR 61,500). The project researched media coverage of domestic and gender-based violence in Bulgaria and Norway, producing two analyses, one report, a glossary of terms, and two communication events to engage stakeholders.
• M-Brain AS (Norway)coreStrategic or Co-development PartnerM-Brain AS from Norway partnered with Perceptica Ltd. and Intelday Foundation on the Prevention Through Awareness project (ACF/349), providing international media intelligence expertise to the research on domestic and gender-based violence media coverage in Bulgaria and Norway.
• the other halfminorGTM or Marketing PartnerPerceptica collaborated with the other half (a creative agency) on the Fast Forward (FFWD) Brand Talks — an online series exploring how businesses responded to the COVID-19 crisis and its aftermath. The collaboration brought together brands across different sectors to discuss communications responses to the pandemic.
• AIBEST (Association for Innovation, Business Excellence, Services and Technology)minorGTM or Marketing PartnerPerceptica is a longstanding partner of AIBEST, Bulgaria's leading association for the knowledge industry. Perceptica's Director Georgi Auad participated as a speaker at AIBEST events, and the company supports the association's annual conference and awards programme.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Digimind: Social media intelligence and listening platform used by brands and agencies for brand monitoring and market intelligence. Directly comparable to Perceptica on social listening, sentiment and competitive benchmarking.
• Brandwatch: Consumer intelligence and social media listening platform focused on brand and audience analytics. Direct competitor on social listening, sentiment and reporting workflows for enterprise brands and agencies.
• Mention: Real-time media monitoring and social listening tool focused on brand and competitor monitoring. Comparable to Perceptica on the entry-level monitoring use case, though with a more self-serve go-to-market motion.
• Determ: AI-driven media monitoring and crisis management platform used by PR and communications teams. Comparable to Perceptica on real-time alerts, crisis monitoring and analyst-augmented AI workflows.
• Meltwater: Global media intelligence and social listening platform with broad multilingual coverage and an enterprise SaaS model. Directly competes with Perceptica on media monitoring, sentiment and analytics across multiple geographies.
• Cision: PR software and earned media management platform that combines media monitoring, journalist databases and analytics. Overlaps directly with Perceptica's PR manager and PR agency use cases.
• CARMA: Media intelligence and analysis firm with strong AMEC affiliation, providing monitoring, evaluation and PR measurement services. Directly comparable to Perceptica in PR-focused media monitoring and AMEC-aligned reporting.
• Talkwalker: Social listening and analytics platform with multi-language coverage and AI-driven sentiment. Closely comparable to Perceptica on multilingual monitoring and crisis-style use cases.
• M-Brain: Nordic-headquartered media intelligence provider offering competitive intelligence and monitoring services. Already a documented partner of Perceptica on the ACF/349 Prevention Through Awareness project, with directly comparable service offerings.

Broad incumbents

• Kantar Media: Global media measurement and analytics division of Kantar, offering cross-platform monitoring and reputation measurement. Overlaps with Perceptica in media intelligence but operates as part of a much broader insights portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perceptica-media-intelligece

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perceptica