MDG Flooring America

What MDG Flooring America does

MDG Flooring America is a privately held retail flooring franchisee operating three showroom locations in Medina, Akron, and North Olmsted, Ohio, serving residential homeowners and commercial property owners across the greater Cleveland/Akron metropolitan area. The company is part of the Flooring America cooperative network, which is sponsored by CCA Global Partners, Inc. through FA Management Enterprises, Inc., a Missouri corporation. MDG operates under the Flooring America brand banner, accessing the network's collective buying power, shared technology platform, and standardized warranty programs including the Adore Your Floor Guarantee.

The company's core offering comprises five flooring categories — carpet, luxury vinyl, hardwood, tile, and laminate — sourced through the cooperative and supplemented by a floor care sundries line. Revenue is generated through one-time product sales, professional installation services (subfloor preparation, delivery, and labor), consumer financing arrangements, and a low-volume sample box program priced at $12 for six swatches with free shipping. The go-to-market is sales-led, combining physical showroom browsing, free in-home consultation and measurement appointments, an e-commerce catalog for sample ordering, and a digital Room Visualizer tool. Adjacent revenue lines include kitchen and bath renovations through KIBA Studios, cabinet refacing via the Affordable Cabinet Reface sub-brand, and a Builder Solutions program for new construction volume purchasing.

The business differentiates through a layered warranty ecosystem (Lifetime Installation Warranty, 30-Day Satisfaction Replacement, and Price Protection Guarantee), referral-driven brand positioning ("Where Friends Send Friends"), and community involvement programs including the Tunnel to Towers Foundation partnership and Gold Star family recognition program. Marketing is executed across content (flooring guides, design blog, care manuals), organic social (Instagram, Facebook, YouTube, LinkedIn, Pinterest, Houzz, Yelp), email/SMS appointment communications, and seasonal in-store promotional events such as Stars, Stripes & Savings. The company has no disclosed headcount, no external funding, and no documented AI/ML capabilities.

Name

MDG Flooring America

Legal name

MDG Flooring America

Website

https://mdgflooringamerica.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MDG Flooring America is a privately held Flooring America franchisee operating three showrooms in Medina, Akron, and North Olmsted, Ohio, selling carpet, hardwood, vinyl, laminate, and tile to residential homeowners and offering professional installation, in-home estimates, and complementary kitchen/bath renovation services.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail
• Residential flooring installation
• Carpet and tile sales
• Luxury vinyl flooring
• In-home flooring estimates

Headquarters

HQ city

Medina

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Sale of flooring materials including hardwood, carpet, luxury vinyl, laminate, and tile products. One-time product purchases with customers selecting from a wide range of styles and price points.
2. Professional Installation Services: Expert measurement and professional flooring installation services provided by trained installers. Includes subfloor preparation, delivery, and installation labor charges.
3. Financing Services: Consumer financing options for flooring purchases and installation, providing payment plans for customers
4. Flooring Sample Sales: Delivery of flooring sample boxes containing up to 6 physical samples for home try-on at $12 per box including shipping

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MDG Flooring America is a regional flooring retailer that sells carpet, luxury vinyl, hardwood, tile, laminate, and related floor care products through three Ohio showrooms and an online catalog, supported by free in-home measurement and consultation, professional installation, consumer financing, and complementary home renovation services such as cabinet refacing. The company anchors its offering on warranty-backed, expert-guided residential flooring purchases sourced through the Flooring America cooperative network.

Product overview

MDG Flooring America is a retail flooring store offering a comprehensive portfolio of flooring products, installation services, and complementary home renovation offerings. The core product lineup consists of six main flooring categories: Carpet, Luxury Vinyl, Hardwood, Tile, Laminate, and Floor Care Products (Sundries), all sourced through the Flooring America cooperative brand. Beyond product sales, the company offers a suite of services including free in-home estimates, professional installation, a mail-order flooring sample program, a digital Room Visualizer tool, and a Style Quiz for customer guidance. The company also provides kitchen and bath renovation services through its Cabinet Refacing offering and Builder Solutions for new construction projects. A key differentiator is the company's warranty and guarantee ecosystem, which includes the Adore Your Floor Guarantee, Lifetime Installation Warranty, Price Protection Guarantee, and 30-Day Satisfaction Assurance. The business also operates community programs including the Gold Star Program and a Tunnel to Towers partnership for veteran support. The store positions itself as a local, neighborly flooring expert serving Medina, Akron, and North Olmsted, Ohio, with design inspiration content delivered through a blog, care guides, and educational flooring guides.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchen and Bath Studios (KIBA Studios): Custom kitchen and bath renovation services offered as an extension of the flooring business.
• Affordable Cabinet Reface

Products and services

• Carpet Flooring Soft-surface flooring for residential rooms such as bedrooms, living rooms, hallways, and basements, available in multiple colors, styles, and durability levels.
• Luxury Vinyl Flooring Resilient, waterproof flooring option suitable for kitchens, bathrooms, basements, and other moisture- or high-traffic-prone areas in the home.
• Hardwood Flooring Solid or engineered wood flooring in traditional, hand-scraped, and exotic styles for residential interiors seeking warmth and timeless appearance.
• Tile Flooring Ceramic, porcelain, and natural stone flooring and wall tile in a variety of shapes, patterns, and colors for high-moisture and high-traffic areas.
• Laminate Flooring Multi-layer composite flooring replicating the look of hardwood or tile at an affordable price point, with waterproof and water-resistant options available.
• Floor Care Products (Sundries) Sundries, cleaning products, and care accessories for maintaining installed carpet, hardwood, vinyl, tile, and laminate flooring.
• Professional Flooring Installation Expert on-site installation for all flooring categories purchased from MDG Flooring America, including subfloor preparation, material delivery, furniture moving, and labor, backed by a Lifetime Installation Warranty.
• Free In-Home Estimate & Consultation No-cost at-home consultation in which a flooring specialist measures the space, assesses conditions, and provides recommendations and a project quote.
• Mail-Order Flooring Samples Physical flooring sample boxes with up to six swatches from the luxury vinyl, carpet, hardwood, and laminate ranges, shipped to the customer for at-home evaluation for a flat $12 fee (free shipping included).
• Kitchen and Bath Renovations (KIBA Studios) Custom kitchen and bath remodeling services offered alongside the flooring business under the KIBA Studios brand.
• Cabinet Refacing Refacing service that transforms existing kitchen and bathroom cabinets at a fraction of the cost of full replacement, delivered under the Affordable Cabinet Reface brand.
• Builder Solutions Flooring products, volume purchasing, and installation programs tailored specifically for residential home builders working on new construction projects.
• Flooring Financing Special consumer financing options available to qualified applicants to spread payment for flooring purchases and installation over time.
• Commercial Flooring Solutions Professional-grade commercial flooring products and installation services designed for durability and functionality in high-traffic business and property environments.

Quantifiable outcome

• 30-day satisfaction replacement warranty on all flooring installations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Flooring America (CCA Global Partners)coreChannel Partner/ Reseller/ DistributorMDG Flooring America is a member of the Flooring America cooperative network operated by CCA Global Partners. This partnership provides enhanced buying power for volume purchasing, collective brand marketing, shared technology platforms, warranty programs (Adore Your Floor Guarantee), and operational support including website infrastructure (WXP platform).
• Tunnel to Towers FoundationcoreStrategic or Co-development PartnerCommunity partnership through Flooring America network supporting Tunnel to Towers Foundation, which builds mortgage-free homes for injured veterans and Gold Star families. MDG Flooring America participates by providing and installing high-quality flooring in these homes, supporting greater independence and improved quality of life for recipients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Shaw Floors: Major flooring manufacturer expanding direct-to-consumer and retailer partnerships. Comparable because Shaw's products flow through Flooring America–style channels and increasingly compete at the retail level via Shop at Home programs.
• Mohawk Flooring: Large flooring manufacturer (carpet, hardwood, vinyl, laminate) with retailer network and direct programs. Competes for the same consumer flooring dollar and supplies MDG-adjacent retailers through similar cooperative channels.

Direct peers

• LL Flooring (formerly Lumber Liquidators): Specialty retailer of hardwood, vinyl, laminate, and tile with both showroom and online channels. Competes in the same product categories MDG carries, with national pricing power and direct ship-to-home capability.
• Empire Today: National direct-to-consumer flooring retailer specializing in carpet, hardwood, vinyl, and tile with in-home shopping and next-day installation. Closest direct competitor to MDG's free in-home estimate and one-stop installation model.
• Floor & Decor: Specialty hard-surface flooring retailer with pro-focused and DIY assortments across tile, wood, vinyl, and laminate. Competes with MDG on price, selection, and project depth, particularly in renovation and builder channels.
• Carpet One Floor & Home: Cooperative flooring retailer model structurally identical to Flooring America — locally owned member stores selling carpet, hardwood, vinyl, laminate, and tile with professional installation and shared brand warranties. Direct competing cooperative in the same retail flooring category.

Broad incumbents

• The Home Depot: Largest home improvement retailer with deep flooring assortment across all categories MDG carries plus installation services. Broad incumbent competing on price, SKU breadth, and convenience rather than boutique service.
• Lowe's: National home improvement chain with comparable flooring departments, installation services, and pro/builder programs. Competes with MDG across all product lines at the national scale Lowe\u2019s brings.

Others

• Wayfair: Online home goods marketplace offering flooring and renovation products with home delivery. Not a direct services competitor but increasingly captures the research and online-purchase stage of the flooring journey MDG depends on for showroom traffic.

Regional players

• IKEA (Home Furnishings): Home furnishings retailer with growing flooring assortment and kitchen/bath installation partnerships. Adjacent competitor for renovation customers in the Ohio market, especially younger/digital-first buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FlooringAmerica
• YouTubeyoutube.com/@MDGFlooringAmerica
• Facebookfacebook.com/MDGFlooringAmericaKibaStudios
• LinkedInlinkedin.com/company/mdgflooringamerica
• Instagraminstagram.com/MDGFlooringAmerica
• Pinterestpinterest.com/MDGFloorAm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDG Flooring America