LJM VA Services

What LJM VA Services does

LJM VA Services Ltd is a UK-based virtual assistant agency founded in January 2018 by Director Lauren McAlpine and headquartered in Edinburgh, Scotland. The company delivers flexible administrative, social media, podcast, financial, and event-management support to small and medium-sized businesses, operating from a distributed team of approximately 11 virtual assistants based in Scotland, England, and Mexico City that serves clients across the UK, Europe, Singapore, and the USA.

The core product set comprises five service lines — Virtual Assistant Services, Social Media Management, Podcast Support, Financial Tasks, and Event Management — delivered on either an hourly usage-based or monthly retainer basis, with no minimum contracts and time tracked via third-party professional time-tracking software. Layered on top of the staffing offering is the Self-Managed Success Coaching Programme and an Organised Chaos methodology that ships downloadable tools (The Reset List, The Waiting For Tracker, Focus Sprint) positioned as productivity frameworks rather than software products. There is no proprietary technology platform, no API or SDK surface, and no disclosed AI/ML capability.

The business model is a founder-owned, private limited company with no external funding and no parent entity. Revenue is generated through direct sales supported by a free 30-minute introductory call, organic content marketing across multiple social channels, a bi-monthly newsletter, and client referrals. The company pursues a horizontal SMB segmentation spanning trades, executive coaches, and creative professionals, and has accumulated multi-year client relationships (5+ years), two 2023 industry awards (CorporateLiveWire and Scottish Enterprise Awards), and charitable partnerships with the Trussell Trust and The Yard Scotland.

Name

LJM VA Services

Legal name

LJM VA Services Ltd

Website

https://ljmvaservices.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

LJM VA Services is a UK-based virtual assistant agency founded in 2018, delivering flexible admin, social media, podcast, financial, and event-management support to small and medium-sized businesses worldwide via a distributed team of 11 VAs.

Ownership category

akta.pro rank

Product category

Virtual Assistant Services

NAICS

Office Administrative Services (561110)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Virtual Paperwork, Mail & Records Management (HSAFALAD)

akta.pro secondary industry

Virtual Routine, Maintenance & Habits Coaching (HSAFALAK)

Keywords

• Virtual assistant services
• Administrative support
• Social media management
• Podcast production support
• Financial administration

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hourly VA Support: Clients can engage LJM VA Services on an hourly basis, paying only for time used. Every minute is tracked with professional software, providing detailed reports on time allocation.
2. Monthly Retainer: Clients can opt for a monthly retainer package for ongoing, predictable support. This provides flexibility to scale up or down based on business needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LJM VA Services provides flexible, on-demand virtual assistant support to small and medium sized businesses across the UK and globally, covering personal assistant and administrative tasks (inbox, diary, email, document preparation), social media management, podcast production support, financial task administration, and event/board meeting coordination. The agency also offers a Self-Managed Success Coaching Programme built around the Organised Chaos productivity methodology, with services billed on an hourly usage-based or monthly retainer basis and no long-term contracts required.

Product overview

LJM VA Services is a UK-based Virtual Assistant agency offering flexible, on-demand business support services. Founded in 2018 by Lauren McAlpine and headquartered in Edinburgh, the company operates a team of virtual assistants across the UK, USA, Europe, and Mexico. The core offering comprises Virtual Assistant Services (personal admin and PA support), Social Media Management, Podcast Support, Financial Tasks, Event Management, and a Self-Managed Success Coaching Programme. The coaching programme incorporates the 'Organised Chaos' methodology, producing free downloadable tools including The Reset List, The Waiting For Tracker, and Focus Sprint. Services are billed on an hourly or monthly retainer basis with no long-term contracts required.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistant Services Flexible personal assistant and administrative support delivered on-demand to small and medium sized businesses across the UK and globally, covering inbox management, diary scheduling, email correspondence, document preparation, and general business administration.
• Social Media Management
• Podcast Support
• Financial Tasks
• Event Management
• Self-Managed Success Coaching Programme

Quantifiable outcome

• Over 12,000 hours of support provided to clients in the last 12 months
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The Yard ScotlandminorOthers · 1 June 2023LJM VA Services partnered with The Yard Scotland as their charity of the year for 2023-24. The Yard is a Scottish charity supporting disabled children and young people (aged 0-25) and their families through adventure play. LJM provides fundraising support, volunteering, and administrative assistance.
• Trussell TrustminorOthers · 1 August 2022LJM VA Services partnered with the Trussell Trust to provide free PA support, food parcel contributions and deliveries. The Trussell Trust supports a nationwide network of food banks providing emergency food and support to people locked in poverty across the UK.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prialto: Prialto provides remote administrative support teams (virtual executive assistants) for SMBs, executives, and sales professionals globally. Similar managed-VA model with English-speaking talent, comparable service offerings (email, calendar, CRM, social media support), and similar SMB customer base.
• Equivity: Equivity is a US-based virtual assistant and paralegal staffing firm serving small businesses, executives, and legal professionals. Comparable to LJM in the dedicated-VA staffing model, remote delivery, and SMB focus, though with stronger paralegal/legal vertical specialisation.
• Worldwide101: Worldwide101 provides dedicated virtual assistants and marketing support to entrepreneurs and small businesses, primarily US-based. Overlaps with LJM on VA staffing, social media management, and content support, though more US-focused geographically.
• Wishup: Wishup is an India-headquartered VA service offering dedicated virtual assistants for scheduling, inbox management, social media, and bookkeeping. Comparable to LJM in service mix and SMB targeting, but competes primarily on price — a direct competitive pressure on LJM's premium positioning.
• Time Etc: Time Etc is a UK-founded virtual assistant service that matches entrepreneurs and business owners with vetted US/UK-based VAs on hourly and monthly plans. Highly comparable to LJM VA Services in target customer (SMBs and solopreneurs), service mix (admin, scheduling, email, social media), and English-speaking talent positioning.
• Belay: Belay is a US-based virtual staffing company providing executive assistants, bookkeeping, social media, and web support to entrepreneurs and small businesses. Comparable to LJM in delivering remote admin and social media support to SMB clients, though operating at significantly larger scale.
• MyTasker: MyTasker is an India-based VA and remote assistant service offering admin, marketing, and business support to international SMB clients. Comparable service mix and target customer, with a cost-arbitrage model that competes with LJM on price-sensitive tasks.

Regional players

• Virtual Assistant London: Virtual Assistant London is a UK-based VA service offering admin, PA, and business support to London-based professionals and businesses. A direct regional competitor to LJM in the UK SMB market with similar service categories and English-speaking talent positioning.

Broad incumbents

• Upwork: Upwork is the largest global freelance marketplace where businesses can hire VAs, admins, social media managers, and bookkeepers on a project or hourly basis. A broad incumbent competing with LJM's core service offerings via lower-cost freelance talent, though without the managed-agency structure.
• Fiverr: Fiverr is a global freelance marketplace offering on-demand VA, admin, social media, and bookkeeping services at fixed and hourly prices. A broad incumbent that competes with LJM by offering scalable, lower-cost access to similar skill sets without an agency relationship.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdeVEGXQJysNmgGFuKIsgGQ
• Facebookfacebook.com/virtualsallymmt
• LinkedInlinkedin.com/company/ljm-va-services
• Instagraminstagram.com/virtualsally_mmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LJM VA Services