Marketing Eye

What Marketing Eye does

Marketing Eye is a solo marketing consultancy practice operated by Una Ryan from Coumbeg, Upperchurch, Thurles, Co. Tipperary, Ireland, serving Irish sole traders, micro-businesses, and small SMEs that lack a clear, consistent marketing function. The firm is structured as a sole proprietorship with a headcount of one, delivering advisory services personally rather than via a software platform. Its core offering is productized into four tiers: The Reality Check (a €249 one-off audit producing a video review and prioritized action list), Marketing Mentoring (a €150/month recurring coaching and accountability subscription), the Digital Efficiency & AI Roadmap (a one-off workflow and AI-tool advisory engagement), and Bespoke Growth Strategy (a full messaging and 90-day execution plan typically priced €950–€2,500).

The underlying technology stack is intentionally minimal: no proprietary platform, no mobile or web app, and no API surface. Delivery is conducted through human consulting calls (Calendly-scheduled), email, and screen-share video reviews. The firm's AI exposure is limited to recommending third-party consumer tools — ChatGPT, Google Gemini, Claude, and Canva AI — to clients for drafting content and automating repetitive marketing tasks; Marketing Eye does not build or own any AI/ML models.

Go-to-market is sales-led and content-led, with institutional demand generated through registered-mentor relationships with 15 Local Enterprise Offices, the Design & Crafts Council of Ireland, and InterTradeIreland, supplemented by an organic blog, free-advice content hub, and presence on LinkedIn, Facebook, and Instagram. The business has served 4,000+ Irish businesses over 25 years, holds 200+ five-star reviews, and operates on a model that mixes one-off project fees with a single recurring mentoring subscription line.

Name

Marketing Eye

Legal name

Marketing Eye

Website

https://marketingeye.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Eye is a solo marketing consultancy in Tipperary, Ireland, run by Una Ryan, offering productized marketing audit, mentoring, AI advisory, and strategy services to Irish small businesses and SMEs.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Marketing consulting
• Small business marketing
• Marketing mentoring
• Marketing strategy
• Digital efficiency advisory

Headquarters

HQ city

Thurles

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Reality Check: One-time audit service providing website and social media review, video analysis, and prioritized action plan. Delivered as a fixed-price project.
2. Marketing Mentoring: Monthly retainer service providing 1-on-1 support including 60-minute deep-dive session, accountability sheet, and email support between sessions. Recurring monthly revenue.
3. Digital Efficiency & AI Roadmap: One-time consulting engagement involving digital efficiency audit, AI & automation playbook, and 30-minute setup session. Fixed project fee.
4. Bespoke Growth Strategy: Full strategy engagement including messaging overhaul, 90-day execution plan, and senior consultant expertise. Custom-priced project typically ranging €950-€2,500.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marketing Eye is a solo marketing consultancy offering four paid service packages to Irish small businesses: The Reality Check (€249 one-off marketing audit), Marketing Mentoring (€150/month ongoing coaching and accountability), The Digital Efficiency & AI Roadmap (one-off AI workflow audit and setup), and Bespoke Growth Strategy (€950–€2,500 full marketing strategy and 90-day plan). All services are delivered personally by founder Una Ryan.

Product overview

Marketing Eye is a one-person marketing consultancy operated by Una Ryan, offering four distinct service packages aimed at Irish small businesses and SMEs. The core offering is structured as four standalone services rather than a unified software platform: The Reality Check (a one-off audit and prioritised fix plan at €249), Marketing Mentoring (a monthly coaching and accountability programme from €150/month), The Digital Efficiency & AI Roadmap (a once-off AI and workflow automation advisory at a one-off fee), and Bespoke Growth Strategy (a full marketing strategy and 90-day execution plan, typically €950–€2,500). The services are delivered personally by Una Ryan and are primarily advisory and strategic in nature, not software-based.

Differentiator

Problem solved

Functional benefit

Products and services

• The Reality Check A one-off 60-minute marketing audit of a client's website and social media presence delivered by Una Ryan, including a 15-minute screen-share video review, a prioritised action list of 3–5 fixes, and a 30-minute follow-up call. Priced at €249 (excl. VAT) with a full refund guarantee if the client gains fewer than 3 actionable, high-value fixes. Targeted at Irish small businesses seeking clarity on what is broken in their digital marketing.
• Marketing Mentoring A monthly coaching and accountability programme providing one 60-minute deep-dive session per month, an email support channel between sessions, and a focused monthly goal sheet. Priced from €150/month (excl. VAT), with no long-term contracts. Designed for Irish small business owners who need an experienced sounding board to maintain marketing consistency.
• The Digital Efficiency & AI Roadmap A one-off practical audit and setup session for micro-businesses and SMEs, reviewing current admin, marketing, enquiry, and follow-up workflows, then delivering a 1-page AI and automation playbook with recommended low-cost and no-code tools plus a 30-minute setup session to help clients automate repetitive tasks using AI tools such as ChatGPT, Google Gemini, Claude, and Canva AI.
• Bespoke Growth Strategy A comprehensive, step-by-step marketing roadmap for established SMEs, including a messaging overhaul, audience definition, a full strategy document, and a 90-day execution plan delivered by Una Ryan. Custom-priced, typically €950–€2,500 depending on project scope (excl. VAT).

Quantifiable outcome

• 3 high-value enquiries in first month for Dublin consultancy client
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Three partnerships are on record, tiered core.

• Local Enterprise Offices (LEOs) IrelandcoreStrategic or Co-development PartnerRegistered mentor with 15 Local Enterprise Offices across Ireland. Provides marketing mentoring and consultancy services to small businesses supported by these government enterprise development organizations.
• Design & Crafts Council of IrelandcoreStrategic or Co-development PartnerRegistered mentor providing marketing guidance to Design & Crafts Council of Ireland clients and creative businesses.
• InterTradeIrelandcoreStrategic or Co-development PartnerRegistered mentor supporting cross-border trade and business development clients through marketing consultancy services.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Thryv: Thryv is an all-in-one SMB software/marketing platform and services provider for small businesses. It serves the same horizontal Irish/SMB market segment as Marketing Eye but delivers via product rather than personal advisory.
• HubSpot: HubSpot is a leading SMB marketing/CRM software platform with a large partner-consultant ecosystem serving the same end customer as Marketing Eye (small businesses seeking marketing clarity), but at vastly greater scale and as a software vendor rather than advisor.
• Hibu: Hibu is a large US-focused full-service marketing services provider for small and mid-sized businesses, offering websites, SEO, and digital advertising bundled products that overlap with Marketing Eye's strategy-plus-execution remit at much larger scale.
• Keap: Keap (formerly Infusionsoft) provides CRM, email marketing, and automation for small businesses. Its bundled software-and-coaching approach overlaps with Marketing Eye's marketing automation/AI advisory services for the same SMB customer.
• Constant Contact: Constant Contact is a long-established SMB email and digital marketing platform targeting the same small-business owner segment Marketing Eye serves, but at scale and as a self-serve SaaS rather than a bespoke consultancy.

Direct peers

• Duct Tape Marketing: John Jantsch's Duct Tape Marketing is a long-running solo/small-team consultancy selling marketing systems and frameworks directly to SMBs, with a content-first authority model closely paralleling Marketing Eye's blog-and-consulting approach for Irish SMEs.
• StoryBrand: Donald Miller's StoryBrand sells messaging frameworks, certifications, and consulting to small businesses worldwide. It mirrors Marketing Eye's positioning as a solo authority helping overwhelmed SMB owners clarify marketing strategy and message.
• The Sales Lion (Marcus Sheridan): Marcus Sheridan's 'They Ask, You Answer' is a content-driven SMB marketing consultancy teaching SMBs to market themselves with content. Its positioning, content-led GTM, and small-business audience are highly comparable to Marketing Eye's Irish SME authority model.

Others

• Local Enterprise Offices (LEO) Ireland: The LEO network is a government enterprise-development body that refers Irish SMEs to registered mentors including Marketing Eye. While not a competitor, it is a critical ecosystem participant — sharing the same Irish SME customer and influencing Marketing Eye's mid-funnel pipeline through its mentor panel.
• MarketingProfs: MarketingProfs is a marketing training and education provider offering courses and resources to SMB marketers. It is thematically adjacent to Marketing Eye's educational content output but does not deliver 1-on-1 advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarketingeyeIreland
• LinkedInlinkedin.com/company/marketing-eye_2
• Instagraminstagram.com/marketingeye.ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Eye