Ladibugs Inc.

What Ladibugs Inc. does

Ladibugs Inc. is a Hopkins, Minnesota-based private company founded in 2010 by registered nurses Lisa Rudquist and Rachel Knutson, specializing in professional head lice removal services and a consumer product line for lice prevention and elimination. The company operates lice treatment clinics in Hopkins and Woodbury, Minnesota, and provides on-site services to schools, summer camps, and youth organizations. Its core offering is Zyma Air Therapy™, a proprietary cooled-air treatment process built around an FDA-cleared medical device that flash-freezes lice and nits in a single 30-minute session, supported by a 96% natural, vegan product line of prevention shampoos, detanglers, sprays, and mousse. The company reports a 100% success rate with the Zyma Air Therapy process and has treated more than 100,000 customers since 2010.

Name

Ladibugs Inc.

Legal name

Ladibugs Inc.

Website

https://ladibugsinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ladibugs Inc. is a Hopkins, Minnesota-based private company founded in 2010 by registered nurses that delivers professional head lice removal services using its proprietary Zyma Air Therapy™ cooled-air technology and sells natural lice prevention and elimination products through salons, Target, and direct-to-consumer channels, primarily serving families with children.

Ownership category

akta.pro rank

Product category

Lice Removal Services

NAICS

Toilet Preparation Manufacturing (325620), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAGAE

Laser Hair Removal Clinics

Home & Personal Services/Personal Care & Beauty Services/Hair Removal Services (Waxing/Sugaring/Laser)

SECONDARYHSALAMAH

Mobile Hair Removal (Waxing/Sugaring)

Home & Personal Services/Personal Care & Beauty Services/Mobile & At-Home Beauty Services

Keywords

• Head lice removal
• Lice treatment services
• Lice prevention products
• Pediatric lice clinic
• Natural lice elimination

Headquarters

HQ city

Hopkins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Professional Treatment Services: In-clinic lice treatment services at the Hopkins, MN location using Zyma Air Therapy. Treatment is completed in approximately 30 minutes with a 100% success rate guarantee.
2. Retail Products: Sale of lice prevention and elimination products including kits, shampoo, conditioner, sprays, detangler, and mousse through salons (Great Clips, Supercuts, Regis Salon, Kids' Hair), retailers (Target), and the company's own online store.
3. On-site School Services: Lice treatment and screening services provided at schools and educational institutions.
4. Camp Lice Checks: On-site lice screening services for summer camps and youth organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ladibugs provides professional head lice removal services at its clinic using its proprietary Zyma Air Therapy™ cooled-air process, delivered in a single 30-minute session with a 100% guarantee. The company also sells a line of lice prevention and elimination hair products (prevention kits, shampoo, conditioner, detangling spray, sprays, mousse) through its own online store, partner salons including Great Clips, and retailers such as Target.

Product overview

Ladibugs Inc. offers a dual offering of professional lice removal services and consumer products for home use. The core service is the proprietary Zyma Air Therapy™ process, a 30-minute FDA-cleared treatment using cooled air technology. They operate lice treatment clinics in Minnesota (Hopkins and Woodbury locations) and offer on-site school and camp services. Their retail product line includes the Mint Detangling Spray, Lice Prevention Kit, prevention shampoo and conditioner, lice elimination products (sprays, mousse), and detanglers—all formulated with natural ingredients and marketed as pesticide-free alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Zyma Air Therapy™: Proprietary cooled air lice removal process that 'flash freezes' and eliminates lice and eggs in a single 30-minute treatment.

Products and services

• Zyma Air Therapy™ Lice Treatment

Quantifiable outcome

• 100% success rate using Zyma Air Therapy process
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Great ClipscoreChannel Partner/ Reseller/ DistributorLadibugs products are sold at approximately 1,650 Great Clips salon locations nationwide. This partnership provides wide retail distribution for consumer products.
• SupercutsminorChannel Partner/ Reseller/ DistributorLadibugs lice treatment products available at Supercuts salon locations.
• Regis SalonminorChannel Partner/ Reseller/ DistributorLadibugs lice treatment products available at Regis Salon locations.
• Kids' HairminorChannel Partner/ Reseller/ DistributorLadibugs lice treatment products available at Kids' Hair salon locations.
• TargetminorChannel Partner/ Reseller/ DistributorLadibugs lice treatment products available at Target retail locations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Lice Busters: Regional lice-removal service operating outside the Twin Cities market. Comparable service offering but geographically separated from Ladibugs' core Minnesota footprint.

Emerging players

• Fairy Tales Hair Care: Brand specializing in lice-prevention shampoos, conditioners, and sprays for children. Competes with Ladibugs in the retail preventive-product category rather than clinical services.
• RobiComb: Electronic lice-removal comb brand sold through retail and online channels. Represents a competing consumer-device approach to lice removal versus Ladibugs' clinical service model.

Direct peers

• Lice Happens: Mobile/in-home lice removal service operating in multiple states. Directly comparable to Ladibugs' on-site school and camp services with the same professional-treatment positioning versus OTC alternatives.
• Lice Clinics of America: Largest lice-treatment clinic franchise in North America. Directly competes with Ladibugs in professional lice removal services using similar AirAllé device technology, targeting the same families with children segment.
• Hair Fairies: Salon-based lice removal service with multiple U.S. locations. Offers comparable in-person lice elimination treatments and retail prevention products for the same family-with-children customer base as Ladibugs.
• Fresh Heads Lice Treatment: Regional lice-removal clinic operating in the Southeast U.S. Uses comparable clinical treatment model and sells preventive hair products, directly overlapping with Ladibugs' clinic-plus-product offering.

Others

• Larada Sciences: Manufacturer of the AirAllé (formerly LouseBuster) device that Ladibugs uses for its Zyma Air Therapy. Not a competitor but a critical technology supplier whose product underpins Ladibugs' clinical differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LadibugsInc
• YouTubeyoutube.com/user/ladibugsinc
• Facebookfacebook.com/ladibugsinc
• Instagraminstagram.com/ladibugsinc
• LinkedInlinkedin.com/company/ladibugs-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladibugs Inc.