Hospitalityvision

What Hospitalityvision does

HospitalityVision (legally S&B Associates, Inc., also doing business as HappyVision) is a privately held small technology provider based in Corvallis, Oregon, that builds custom mobile applications, AI-powered virtual concierges, augmented reality experiences, interactive in-room TV apps, and digital signage for the hospitality industry. The company serves a diversified customer base across multiple verticals, including independent hotels, franchise brands such as Marriott and Comfort Inn, retirement and senior living communities, visitor centers and municipal tourism organizations, RV parks, and small lodging properties such as BnBs. Its core platform is the HotelPal® 'super app,' which consolidates guest directories, property information, food and amenity ordering, payment integration, and an embedded AI virtual concierge into a single branded mobile app distributed via the App Store and Google Play; this is complemented by ChatHPC™ (a custom 3D talking chatbot with voice and AR capabilities built on ChatGPT and VOCE AI), Explorer Apps (interactive Google Maps-based walking tour apps for cities and visitor centers), Hotel & Retirement TV (Android TV-based in-room guest services apps), Lobby Displays (digital signage), and My CarePal® (a mobile app for senior living residents).

The company's technology stack layers third-party AI foundation models — ChatGPT for natural language understanding and VOCE AI for text-to-speech and speech-to-text — with proprietary configuration, branding, and content pipelines that train each chatbot on hotel- or property-specific information rather than relying on generic web responses. ChatHPC supports multimodal interaction (text, voice, AR-augmented 3D avatars) and integrates with property management systems for booking, Zoom for resident video calls (in My CarePal), and Google Maps for location-based tours (in Explorer Apps).

HospitalityVision monetizes primarily through annual subscription licensing for its apps and TV/digital signage solutions, with quote-based pricing for enterprise deployments. The company emphasizes that most platforms require no proprietary hardware and are priced below the cost of traditional print guest directories or compendiums. Distribution is conducted almost entirely through direct sales — phone, email, and a website contact form — supplemented by industry PR (e.g., coverage in Travel and Tour World), an email newsletter, and organic social channels. The company has no disclosed outside funding, operates with an estimated 1–10 employees, and has concentrated its operational footprint primarily in the U.S. Pacific Northwest, with named customers and case studies drawn from Oregon and select other states.

Name

Hospitalityvision

Legal name

S&B Associates, Inc.

Website

https://hospitalityvision.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HospitalityVision (S&B Associates, Inc.) develops custom mobile apps, AI-powered 3D talking chatbots, AR concierges, interactive TV apps, and digital signage for hotels, retirement homes, visitor centers, RV parks, and BnBs, sold via annual subscription in the U.S. Pacific Northwest.

Ownership category

akta.pro rank

Product category

Hospitality Technology Software

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

Keywords

• Hotel concierge apps
• Digital guest directories
• AI hotel chatbots
• Hospitality digital signage
• Senior living apps

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. HotelPal Mobile Apps: Custom mobile app development and licensing for hotels and BnBs. Apps are priced less than traditional print guest directories, providing presence on App Store and Google Play.
2. TV Display Solutions: Interactive TV app and streaming channel services for in-room guest TVs. May include managed services option where HospitalityVision handles channel management.
3. Explorer Apps: Custom branded Explorer apps for cities, visitor centers, and chambers of commerce with potential funding through private sponsors and grants.
4. Lobby Displays: Digital signage solutions for lobbies, restaurants, retail stores, and other waiting areas. No hardware or monthly fees mentioned.
5. My CarePal for Retirement Homes: Mobile app licensing for retirement communities with customizable TV app options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HospitalityVision develops and licenses custom mobile apps, in-room TV apps, digital lobby signage, and AI-powered 3D talking concierge chatbots (ChatHPC™) for hotels, retirement homes, visitor centers, RV parks, and BnBs. Its HotelPal® "super app" combines guest directory, ordering, payment, and virtual concierge in one platform, with most products requiring no proprietary hardware and priced below traditional print compendiums. The company also offers Explorer Apps with interactive walking tours and AR/VR concierge services for the hospitality industry.

Product overview

HospitalityVision (also known as HappyVision) offers a Smart Hospitality platform for hotels, retirement homes, visitor centers, RV parks and BnBs. The core portfolio consists of HotelPal® App (a super app combining guest directory, ordering, and AI concierge), ChatHPC™ (custom AI 3D talking chatbot with AR capabilities), Explorer Apps (location-based tours for cities and visitor centers), Hotel & Retirement TV (interactive TV displays and streaming channels), Lobby Displays (digital signage), and My CarePal® (senior living app). Most platforms require no hardware or monthly fees and are updated instantly and remotely. The company also provides AR & VR hospitality expertise services.

Differentiator

Problem solved

Functional benefit

Brands

• HotelPal®: Custom mobile concierge apps for hotels, BNBs and retirement homes featuring AI virtual assistants and AR capabilities
• ChatHPC™
• My CarePal®
• Explorer Apps
• EZ Check Out®

Products and services

• ChatHPC™ Hotel Chatbot / AI Virtual HotelPal Custom AI 3D talking chatbot for hotels that delivers personalized, property-specific guest concierge responses using augmented reality, voice AI (VOCE AI), and customizable likenesses; handles guest inquiries from pre-arrival through checkout.
• HotelPal® Concierge App Custom mobile app for hotels and BNBs that delivers a pocket concierge combining guest services directory, property information, food ordering, payment integration, and AI virtual concierge; distributed through App Store and Google Play with QR code-based lobby kiosk adoption.
• Explorer App Branded mobile app with interactive Google Maps walking tours, History Stops video content, and 3D AI chatbot (e.g., AVA), created for cities, visitor centers, DMOs, chambers of commerce, and hotels.
• Hotel & Retirement TV (Interactive TV App) Interactive guest services directory and live streaming TV channel for in-room Android TVs in hotels and retirement communities; showcases amenities, menus, events, weather, social media, and offers EZ Check Out; no extra hardware required.
• Lobby Displays Digital signage and touchless lobby displays for hotels, restaurants, retail stores, medical offices, and employee break rooms; provides 24/7 information and upselling capabilities; no hardware or monthly fees mentioned.
• My CarePal® Custom mobile app for retirement home residents providing program scheduling, family messaging, social media, daily menus, activity opt-ins, health tips, Zoom video calls, and AI chatbot Cora for personalized recommendations.
• AR & VR Hospitality Experts Augmented reality and virtual reality services for the hospitality industry, creating immersive guest experiences, AR-powered 3D hotel concierges, and 360-degree property tours.
• Tap 2 Tip Digital tipping feature allowing hotel guests to leave virtual tips for housekeepers directly through the HotelPal mobile app.

Quantifiable outcome

• 90% of hotel guests want a mobile app during their stay instead of interacting with staff
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Albany Visitor's AssociationcoreStrategic or Co-development PartnerCo-developed the Albany Explorer App featuring interactive walking tours of historic districts and covered bridges. The app showcases pioneering women of Albany and includes a 3D AI chatbot named AVA.
• Oregon Cultural TrustminorGTM or Marketing PartnerProvided sponsorship funding for the Albany Explorer App project.
• Albany Regional MuseumminorStrategic or Co-development PartnerCollaborated on content development for the Albany Explorer App's historical tour features.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duve: Duve provides a guest experience platform including a branded web/app, digital check-in/out, messaging, and upsell flows for hotels — closely comparable to HotelPal®'s super-app approach.
• INTELITY: INTELITY is a guest experience platform offering a branded mobile app, in-room tablets, digital concierge, and integrations to PMS and back-of-house systems for hotels. It is the closest direct competitor to HospitalityVision's HotelPal® + ChatHPC™ bundle.
• ALICE (by Actabl): ALICE offers hotel operations software with guest messaging, service requests, and digital concierge features, overlapping with HospitalityVision's guest engagement and AI concierge functionality.
• SuitePad: SuitePad provides in-room tablets and digital guest directories for hotels across Europe, covering ordering, concierge info, and check-out — directly comparable to HospitalityVision's HotelPal® and TV Display offerings.
• Monscierge: Monscierge is a digital concierge and guest-messaging platform serving boutique and independent hotels, with curated local content and a similar SMB-friendly positioning to HospitalityVision.
• Oaky: Oaky is a hotel upselling platform offering pre-arrival and in-stay deals surfaced via web/app/email, comparable to the ordering, payment, and upselling capabilities inside HotelPal®.
• Sonifi Solutions: Sonifi delivers in-room entertainment, connectivity, and interactive guest services for hotels, comparable to HospitalityVision's Hotel & Retirement TV and interactive guest-directory capabilities.

Broad incumbents

• PressReader: PressReader distributes digital newspapers and magazines to hotel guests via apps and in-room devices, overlapping with HospitalityVision's content and digital signage offerings for hotels and senior living.
• Cloudbeds: Cloudbeds is a broader hotel PMS and guest platform that includes guest messaging and a booking engine. It is a wider portfolio incumbent relative to HospitalityVision's focused guest-experience apps.
• Mews: Mews is a hospitality operations and PMS suite with guest-facing apps, check-in, and digital concierge features, serving as a broader incumbent alternative to HospitalityVision's standalone apps.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HospitalityVision
• Instagraminstagram.com/Hospitalityvision1
• LinkedInlinkedin.com/company/hospitalityvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitalityvision