Knonerullmann Gmbh & Co Kg

What Knonerullmann Gmbh & Co Kg does

KnönerUllmann GmbH & Co KG is a privately held German Fachgroßhandel (specialist wholesaler) founded in 1962 and headquartered in Herford. The company distributes paints, wallcoverings, floor coverings, tools, machines, and thermal insulation composite systems (WDVS) to professional tradesmen (Handwerk), specialized retailers (Facheinzelhandel), and end consumers across East Westphalia and Lower Saxony. Operations are organized around 9 physical pickup markets (Abholmärkte) supplemented by a password-protected B2B web shop and a delivery service with its own logistics fleet.

The company's product portfolio spans interior and exterior paints (including its own M-Plus private label from the CMS Gruppe), drywall and plaster systems, design/textile/elastic/laminate flooring, wallpapers and decorative surfaces, professional tools and airless equipment, and construction consumables. Supporting digital infrastructure includes the StoreCard mobile app for customer identification and purchase authorization, a digital consulting center, a custom color-mixing service (Farbmischservice), and an e-commerce platform requiring prior commercial registration. The company is the exclusive marketing partner of Caparol (DAW SE), Germany's leading building-paint manufacturer, and operates as a member of the CMS Gruppe cooperative network of 180+ specialist wholesalers nationwide.

Revenue is generated primarily through wholesale product resale to B2B customers at net prices excluding VAT, plus ancillary transaction-based fees including a €5.95 per-stop logistics surcharge and color-mixing service fees. Distribution occurs through 9 branch locations (Herford, Bielefeld, Gütersloh, Bünde, Hannover, Bückeburg, Braunschweig, Burgdorf) and online channels restricted to registered commercial buyers. The company is governed as a Kommanditgesellschaft with Knöner Verwaltungs-GmbH as the general partner, with sole managing director Claas Bümmerstede; the firm is embedded in the DAW Group's CMS wholesale network rather than operating as an independent entity.

Name

Knonerullmann Gmbh & Co Kg

Legal name

KNÖNERUllmann GmbH & Co KG

Website

https://knoenerullmann.de

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

KnönerUllmann is a German B2B wholesale distributor of paints, wallcoverings, floor coverings, tools, and thermal insulation systems, serving tradesmen, specialized retailers, and end consumers across 9 regional pickup markets in East Westphalia and Lower Saxony.

Ownership category

akta.pro rank

Product category

Building Materials Wholesale

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Paint wholesale distribution
• Floor coverings supply
• Thermal insulation systems
• Building materials wholesale
• Wallcoverings distribution

Headquarters

HQ city

Herford

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Wholesale: Wholesale distribution of paints, wallpapers, floor coverings, tools, machines, and thermal insulation systems (WDVS) to commercial customers and end consumers through branch pickup markets and online shop
2. Logistics/Service Fees: Logistics surcharge of €5.95 per delivery per stop for commercial customers when delivery is made by KnönerUllmann fleet
3. Color Mixing Service: Custom paint color mixing service generating additional revenue from color preparations and bespoke formulations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

KnönerUllmann is a Fachgroßhandel (specialist wholesale distributor) of paints, wallpapers, floor coverings, tools, machines, and thermal insulation composite systems (WDVS) serving commercial craftsmen, specialized retail, and end consumers across 9 pickup markets in North Germany. The company combines a password-protected B2B e-commerce shop with physical branch locations, color mixing (Mix Service), regional delivery, and the StoreCard mobile identification app, complemented by the exclusive M-Plus professional brand and the Caparol marketing partnership.

Product overview

Knonerullmann GmbH & Co KG is a B2B wholesale company for paints, building materials, tools, and floor/wall coverings. The company operates as a unified product portfolio centered around its online shop and physical branch locations. The core offering includes: Farbe (colors/paints) with various subcategories for interior, exterior, wood protection and specialty coatings; WDV-Systeme (thermal insulation composite systems) for facade insulation; Trockenbau (drywall) materials; Putze & Spachtelmassen (plasters and fillers); Bodenbeläge (floor coverings) including design, textile, elastic, laminate, and parquet options; Wand & Decke (wall and ceiling) materials including wallpapers, glass fabrics and decorative profiles; Werkzeuge & Maschinen (tools and machines); and Verbrauchsmaterialien (consumables). The company also offers proprietary sub-brand M-Plus for professional customers, the StoreCard-App mobile application for customer identification and authorization, and services including color mixing (Mix Service), delivery, and digital consulting.

Differentiator

Problem solved

Functional benefit

Brands

• M-Plus: Exclusive brand of the CMS Gruppe offering quality products for professionals in the areas of color, floor, wall coverings and accessories.

Products and services

• Farbe (Paints and Coatings) Comprehensive assortment of interior and exterior paints, primers, varnishes, wood oils and waxes, facade paints, specialty decorative coatings, and tinting bases for professional painters, decorators, and consumers.
• WDV-Systeme (Thermal Insulation Composite Systems) External thermal insulation composite systems (WDVS/EIFS) including facade insulation boards, adhesive and filler mortars, renders, brick slips, fixing systems, facade profiles, and interior insulation systems for energy-efficient building envelopes.
• Trockenbau (Drywall Construction Materials) Drywall plasterboard panels, profiles, fillers (Spachtel), and accessories for interior wall and ceiling construction.
• Putze & Spachtelmassen (Plasters and Fillers) Interior and exterior plasters, plasters for WDVS systems, interior and exterior fillers, and associated profile accessories for wall and facade finishing.
• Bodenbeläge (Floor Coverings) Complete flooring solutions including design, textile, and elastic floor coverings, laminate, parquet and cork floors, construction chemicals, and flooring accessories for installers and consumers.
• Wand & Decke (Wall and Ceiling Materials) Wall and ceiling materials including woodchip and rough fleece wallpapers, paintable and finished wallpapers, glass fabric wall coverings, decorative wall coverings, adhesives, primers, decorative profiles, interior insulation, and accessories.
• Werkzeuge & Maschinen (Tools and Machines) Professional painting, wallpapering, and flooring tools; hand tools, measuring tools, pneumatic and power tools, airless spraying equipment, ladders and scaffolding, lighting, and occupational safety equipment (PPE) for trades.
• Verbrauchsmaterialien (Construction Consumables) Construction consumables including masking and adhesive materials, joint sealants, abrasive and cutting products, paint strippers and lyes, thinners, and cleaning agents for trade and consumer use.
• M-Plus (Exclusive Professional Brand) Exclusive CMS Gruppe brand of professional-grade products covering design, textile, and elastic floor coverings, laminate, parquet, cork, design wall coverings, wallpapers and fleeces, and construction chemicals for professional users.
• StoreCard-App Mobile application that serves as a customer identification, purchase authorization, and branch locator for B2B account holders and their employees, enabling self-service data management across the 9 pickup market locations.
• Farbmischservice (Mix Service) Custom paint color mixing service that prepares bespoke paint colors to customer specifications on demand for professional and consumer buyers.
• Lieferservice (Delivery Service) Owned-fleet delivery service bringing wholesale orders directly to trade customers' job sites or premises, with a per-stop logistics surcharge for commercial customers.
• Digitales Beratungscenter (Digital Consulting Center) Online consultation service providing virtual product guidance and customer support for B2B and consumer buyers across the regional catchment area.

Quantifiable outcome

• Over 60 years of market presence since 1962 demonstrating sustained business success and customer trust
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship/core.

• Caparol (DAW SE)flagship/coreChannel Partner/ Reseller/ DistributorKnönerUllmann is the exclusive marketing partner (Marketingpartner) of Caparol, the nationwide leading manufacturer of building paints (Bautenfarben) in Germany. Caparol is a subsidiary of DAW SE. This partnership provides KnönerUllmann with access to premium paint products, brand recognition, and marketing support. The company also participates in the Caparol PowerPoints loyalty program for commercial customers.
• CMS Gruppe (Member of DAW Gruppe)flagship/coreStrategic or Co-development PartnerKnönerUllmann is a member of CMS Gruppe, a nationwide network of 180+ branch locations specializing in building materials wholesale. CMS Gruppe is part of the DAW SE conglomerate (DAW Gruppe). Membership provides access to the M-Plus exclusive brand, nationwide consistent conditions, training seminars (Fachseminare), and the StoreCard customer platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: One of Germany's largest building materials buying groups with a national footprint of 360+ locations. Larger incumbent offering broader product range including structural materials and serving similar trade customers but at significantly greater scale.
• BayWa AG: Munich-based German conglomerate with significant building materials and agricultural businesses. Broad incumbent with nationwide distribution serving trades and DIY customers through multiple channels including Bau & Gartenmärkte retail.
• STARK Deutschland GmbH: National building materials distributor (formerly Raab Karcher) operating 240+ locations across Germany. Major incumbent serving trade customers with broader product portfolio including structural materials and construction chemicals.
• Eurobaustoff Handelsgruppe mbH & Co. KG: Germany's largest building materials buying group with 140+ trading locations nationwide. Provides scale advantages in procurement and logistics that materially compete with regional wholesalers' positioning and pricing power.

Direct peers

• C.J. Wiggers GmbH & Co. KG: German Fachgroßhandel for paints, wallpapers, floor coverings, and tools operating across northern Germany with similar trade customer base and product range. Direct competitor in the German paint and wallcovering wholesale segment.
• Hacobau GmbH: German building materials wholesale and construction services company serving craftsmen and trades. Comparable in customer base (B2B Handwerk) and product portfolio (construction materials, insulation, tools, drywall).
• ProColor: German paint wholesale network serving trade customers with comprehensive assortment of paints, wallcoverings, and accessories. Direct competitor with similar B2B Fachgroßhandel business model across the same trade customer segments.
• MEGA eG: Munich-based German paint wholesale cooperative serving trade customers (Maler, Lackierer, Stuckateure, Bodenleger) with similar product portfolio of paints, wallcoverings, and floor coverings. Direct peer with comparable B2B Fachgroßhandel model targeting the same trades across Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/knoenerullmann
• Instagraminstagram.com/knoenerullmann
• LinkedInlinkedin.com/company/knoenerullmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knonerullmann Gmbh & Co Kg