What Mediatomic does

Mediatomic, legally Groupe Mediatomic Inc., is a full-service integrated marketing agency headquartered in Saint-Bruno-de-Montarville, Quebec, in the Montreal area. The firm operates with a small founding-era team of approximately six professionals led by Founder & Marketing Strategist Liel Laferrière and Associate & VP of Operations Liane Secours, and delivers a 360-degree proposition built on five service pillars: strategic planning, digital marketing, traditional media, branding, and content creation. Its positioning emphasizes acting as an extension of the client's in-house team, with fully customizable turnkey engagements.

The agency executes campaigns across Google Ads, Meta, TikTok, programmatic DSPs, Klaviyo and Active Campaign for digital; and radio, TV, out-of-home and print for traditional, supported by what it claims is over 30 years of combined team experience in traditional media buying. It markets AI-assisted capabilities in audience segmentation and predictive consumer behavior modeling, holds Google Partner and Meta Business Partner certifications, and produces multimedia content including video, photography, animation, and motion design in-house.

Commercially, Mediatomic runs a professional services model with custom project-based pricing, multi-year client relationships, and a consultative sales motion targeting both enterprise and mid-market accounts. Its publicly visible client roster spans automotive (Maserati, Pirelli, Mazda Canada), consumer electronics (Panasonic, DeLonghi), food and beverage (Barry Callebaut, Green Beaver, UNIBURGER, Go Protein, Irca Group Americas), distribution (Bunzl), coworking (Workland), and manufacturing and packaging (Sunset Converting, DuraPlus, Everest Pro). No external funding, parent company, or M&A activity is disclosed; ownership appears founder-led. The firm is actively recruiting delivery and administrative staff, suggesting organic capacity-building rather than capital-driven expansion.

Name

Mediatomic

Legal name

Groupe Mediatomic Inc.

Website

https://mediatomic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediatomic (Groupe Mediatomic Inc.) is a Quebec-based, founder-led full-service marketing agency offering integrated strategy, digital and traditional media, branding, and content creation to enterprise and mid-market clients across automotive, consumer goods, food, and manufacturing.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Social Media & Community Management (BPAFAAAE), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Marketing agency services
• Digital marketing
• Brand strategy
• Media planning buying
• Content creation

Headquarters

HQ city

Saint-bruno-de-montarville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: Mediatomic generates revenue by providing comprehensive marketing services including strategic planning, digital marketing, traditional media, branding, and content creation. Services are tailored and customizable per client needs, suggesting project-based or retainer arrangements.
2. Traditional Media Services: Revenue from traditional media expertise including radio, TV, out-of-home advertising, and print media planning, buying, and campaign management based on over 30 years of team experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Mediatomic is a full-service integrated marketing agency offering 360-degree marketing, media, and branding services. The agency delivers turnkey, customizable solutions through five interconnected pillars: strategic planning, digital marketing, traditional media, branding, and content creation for business clients seeking comprehensive marketing expertise.

Product overview

Mediatomic is a full-service integrated marketing agency offering a 360-degree approach combining marketing, media, and branding services. The agency provides turnkey, customizable solutions through five interconnected service pillars: Strategic Planning (market analysis, KPI definition, audience targeting, content and media strategy), Digital Marketing (social media, programmatic advertising, SEM, email marketing), Traditional Media (radio, TV, out-of-home, print with 30+ years of expertise), Branding (visual identity, graphic design, motion design, brand positioning), and Content Creation (video production, photography, animation, illustration). The agency serves diverse clients including automotive (Mazda, Maserati, Pirelli), food and beverage, packaging, and retail brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Services
• Digital Marketing Services
• Traditional Media Services
• Branding Services
• Content Creation Services

Quantifiable outcome

• Mediatomic delivers measurable results through KPI tracking, campaign performance analysis, and ROI measurement

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationMediatomic is a Google Partner, indicating certified expertise in Google Ads and digital marketing platform capabilities. This partnership demonstrates their digital marketing competencies and access to Google's advertising ecosystem and tools.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMediatomic is recognized as a Meta Business Partner, demonstrating expertise in managing advertising campaigns on Meta platforms including Facebook and Instagram. This partnership enables them to access Meta's advertising tools and support.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lg2: Quebec-headquartered independent agency providing strategy, branding, and 360-degree marketing services. Directly comparable to Mediatomic on regional focus, integrated service model, and mid-market/enterprise positioning.
• TAXI: Canadian full-service advertising agency with offices in Toronto and Montreal. Comparable to Mediatomic in offering integrated creative, media planning/buying, and digital marketing to enterprise and mid-market clients.
• Sid Lee: Montreal-based creative and media agency offering integrated advertising, branding, and content services. Highly comparable to Mediatomic in geography, full-service scope, and target client mix spanning enterprise and mid-market accounts.
• Cossette: One of Canada's largest independent agencies with strong Quebec roots. Overlaps with Mediatomic on full-service marketing, branding, and digital offerings, though at materially larger scale.
• Citoyen Optimum: Montreal-headquartered digital and social media agency with content creation capabilities. Directly comparable to Mediatomic's digital marketing and content creation services for similar mid-market and enterprise clients.
• BleuBlanc: Montreal-based creative agency providing branding, digital, and integrated marketing. Closely comparable to Mediatomic on local market, service breadth, and client-segment overlap.

Broad incumbents

• Dentsu: Global advertising network with Canadian offices (Dentsu Canada) offering media, creative, and CX services. Overlaps with Mediatomic on integrated media planning and digital marketing for enterprise clients.
• Publicis Groupe: Global advertising holding company with significant Montreal operations (Publicis Montreal). Competes for the same enterprise clients as Mediatomic (Maserati, Mazda, Pirelli parent Stellantis) but at vastly greater scale and with a broader portfolio.
• Havas: Global advertising group with Havas Montreal providing creative, media, and digital services. Competes with Mediatomic for similar enterprise marketing budgets, though within a much wider portfolio of capabilities.
• WPP / GroupM: World's largest advertising holding company with significant Canadian operations (GroupM, Ogilvy). Competes with Mediatomic for global enterprise accounts (e.g., Pirelli, Panasonic) and offers end-to-end media planning, buying, and content services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediatomic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatomic