Motoin Gmbh
Motoin GmbH is a German online retailer that sells motorcycle helmets, protective clothing, accessories, casual lifestyle apparel, and bikes to riders worldwide through its DTC e-commerce platform motoin.de.
- Company typePrivate
- Founded2007
- HeadquartersAachen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Motoin Gmbh does
Motoin GmbH is a privately held German online retailer founded in 2007 and headquartered at Rotter Bruch 26a, 52068 Aachen, Germany. It operates motoin.de, a direct-to-consumer e-commerce storefront selling motorcycle helmets, protective clothing, accessories, casual lifestyle apparel, mountain bike gear, and winter riding products. The catalog comprises over 200,000 articles spanning seven primary categories: Helmets (4,725+ SKUs), Clothing (9,067+ SKUs), Accessories (1,415+ SKUs), Casual lifestyle (2,659+ SKUs), Bikes (262+ SKUs), Winter (97+ SKUs), and Sale, sourced from over 100 premium brands including Alpinestars, Dainese, Shoei, Arai, Scorpionexo, Sena, Klim, AGV, Revit, and Held. Product pages are deeply taxonomized with 50+ subcategories, supporting SEO-led acquisition and structured product discovery.
The company runs an asset-light DTC model that monetizes through one-time product sales at markup, supplemented by gift cards (€25-€200), free-gift promotions, seasonal sales (up to 65% off and a 10% Summer Sale code), and a 100-day return policy. Fulfillment is fulfilled globally via DHL and UPS, with Click & Collect (Self Pickup) at Aachen bridging online and local offline. Payment is processed under PCI DSS by usd AG. The site supports English and German languages and uses cookies for personalization.
Customer acquisition combines SEO/organic content (Motoin Magazine), paid SEM (Google Ads, Microsoft Advertising), retargeting (Criteo, Facebook Pixel, AdForm, BSmartData), affiliate (ADCELL), email/push (CleverPush), social (Facebook, Instagram), and price-comparison listings (idealo, billiger.de, Geizhals). End customers are segmented into five rider personas: general motorcycle riders, sport/racing riders, touring/adventure riders, casual/urban commuters, and youth/children riders. No disclosed funding, M&A, or executive team data is available; the legal entity is a German private limited company (GmbH).
Motoin Gmbh firmographics
Firmographics- Name
- Motoin Gmbh
- Legal name
- motoin GmbH
- Website
- https://motoin.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motoin GmbH is a German online retailer that sells motorcycle helmets, protective clothing, accessories, casual lifestyle apparel, and bikes to riders worldwide through its DTC e-commerce platform motoin.de.
- Ownership category
- akta.pro rank
Motoin Gmbh industry classification
Industry- Product category
- Motorcycle Apparel & Accessories Retail
- NAICS
- Automotive Parts and Accessories Retailers (441330)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Motoin Gmbh is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Motoin Gmbh business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of motorcycle helmets, clothing, accessories, casual wear, and bike equipment through their online store. Revenue generated through product markups on third-party branded goods with worldwide shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing with seasonal promotions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Motoin Gmbh product offering
Product offeringCore offering
Motoin GmbH operates motoin.de, a direct-to-consumer e-commerce retail platform selling motorcycle helmets, protective clothing, riding accessories, casual/lifestyle wear, and mountain bike gear. The catalog spans over 200,000 articles from 100+ premium motorcycle brands and is shipped worldwide with a 100-day return policy, supporting individual motorcycle riders globally.
Product overview
Motoin Gmbh operates motoin.de, an online e-commerce platform for motorcycle clothing and accessories. The platform offers over 200,000 articles across seven main product categories: Helmets (4,725+ items including integral, flip-up, cross/enduro, jet, modular, and kids helmets), Clothing (9,067+ items including suits, jackets, pants, boots, gloves, protectors, rainwear, airbag clothing, motocross, thermals, heated clothing, ladieswear, and kidswear), Accessories (1,415+ items including electronics, luggage, bodywork, anti-theft protection), Casual (2,659+ lifestyle products), Bikes (262+ mountain bike products), and Winter (97+ cold-weather items). The platform also features a Sale section with discounted items and Gift Cards as a product offering. The store sells products from over 100 premium brands including Alpinestars, Dainese, Sena, Scorpion, Klim, Shoei, Arai, and AGV.
Differentiator
Problem solved
Functional benefit
Products and services
- Motoin Online Shop (motoin.de)
Quantifiable outcome
- 100-day return policy and money back guarantee
- +2 more outcomes
Companies that use Motoin Gmbh
Customer profileSegments5 records
Ideal customer profiles5 records
Motoin Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motoin Gmbh partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ADCELL (Firstlead GmbH)minorAffiliate marketing software partnership through Firstlead GmbH for tracking affiliate partner success and billing. Uses cookies to assign visitors via affiliate links and track order origins.
- DHLcorePrimary shipping carrier for worldwide package delivery. Orders shipped internationally via DHL.
- UPScoreSecondary shipping carrier option for worldwide package delivery services.
- idealo.co.ukminorPrice comparison platform partner listing motoin products for expanded visibility and customer acquisition.
- billiger.deminorGerman price comparison platform partner for product visibility and traffic acquisition.
- GeizhalsminorAustrian/German price comparison service partner listing motoin products for price comparison shopping.
- Motoin MagazineminorInternal content platform (motoin.de/magazin/) for editorial content and brand storytelling.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Motoin Gmbh competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Motoin Gmbh social profiles
Digital presenceMotoin Gmbh compliance and trust
Trust signalCompliance1 record
Motoin Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motoin Gmbh leadership team
Management profileNumber of profiles
Motoin Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motoin Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motoin Gmbh
What does Motoin Gmbh do?
Motoin GmbH operates motoin.de, a direct-to-consumer e-commerce retail platform selling motorcycle helmets, protective clothing, riding accessories, casual/lifestyle wear, and mountain bike gear. The catalog spans over 200,000 articles from 100+ premium motorcycle brands and is shipped worldwide with a 100-day return policy, supporting individual motorcycle riders globally.
Is Motoin Gmbh a public or private company?
Motoin Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motoin Gmbh founded?
Motoin Gmbh was founded in 2007. It employs 11 to 50 people.
Where is Motoin Gmbh based?
Motoin Gmbh is headquartered in Aachen, Germany, in the Europe region.
How does Motoin Gmbh make money?
One revenue line is on record: product Sales.
Does Motoin Gmbh have an API?
No public API is recorded for Motoin Gmbh.
What industry is Motoin Gmbh in?
Motoin Gmbh's product category is Motorcycle Apparel & Accessories Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 441330.