Naked Studio

What Naked Studio does

Naked Studio is a Milan-based multidisciplinary design studio founded in 2018 that delivers brand strategy, visual identity, motion graphics, web design, advertising, and packaging services to enterprise and emerging-company clients. Its service portfolio spans five named disciplines — Branding & Positioning, Art Direction & Motion Graphics, Creative AI, Graphic Design & Packaging, and Web Design & Visual Identity — covering both digital and print deliverables. The studio's core technology is creative design and brand development services rather than software products; it produces project-based outputs such as campaign films (e.g., Samsung Winter Olympics, Disney Avengers teaser, Juventus Christmas video), brand identity systems, websites (e.g., Eberhard & Co e-commerce), and multi-channel campaigns (e.g., NIVEA coral reef, Coop Memory Soap). Under the SKIN sub-brand, the studio operates an internal project incubator that develops experimental client and self-initiated work.

Naked Studio's business model rests on two revenue streams. The primary stream is professional services fees for branding, positioning, art direction, motion graphics, graphic design, advertising, web design, visual identity, and packaging delivered to enterprise brands and startups; pricing for these services is not publicly disclosed. The secondary stream is direct-to-consumer merchandise sold through nakedstudio.net/shop at unit prices (hoodies €40, t-shirts €30, caps €20, mugs €20, scented candles €40, annual publications €20). The go-to-market is sales-led and portfolio-driven: the studio's website and Instagram/LinkedIn presence showcase case studies for major international brands to convert prospects into direct client engagements. Customer segments are horizontal across enterprise brands, startups/non-profits (CADMI, Contemporary Locus), and individual consumers for merchandise.

The studio is privately held, independently owned (Italian P.IVA 10313000969), headquartered at Viale Andrea Doria 5, Milan, with no disclosed external funding, parent company, or institutional investors. Operating geographies are formally documented as Italy and South Korea (the latter reflecting the Samsung Olympics project), though project delivery appears global on an ad hoc basis. There is no disclosed headcount or management team roster, and the entity operates as a small, founder-led creative practice.

Name

Naked Studio

Legal name

Naked Studio

Website

https://nakedstudio.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Naked Studio is a Milan-based, founder-owned multidisciplinary design studio founded in 2018 that delivers branding, visual identity, motion graphics, web design, advertising, and Creative AI services to enterprise brands and startups, supplemented by a branded merchandise e-commerce storefront.

Ownership category

akta.pro rank

Product category

Design Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Branding services
• Visual identity design
• Web design services
• Motion graphics production
• Packaging design

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Creative Agency Services: Fees for branding, positioning, brand strategy, art direction, motion graphics, graphic design, advertising, web design, visual identity, and packaging design services for enterprise and mid-market clients.
2. Merchandise Sales: Direct-to-consumer sales of branded merchandise including hoodies (€40), t-shirts (€30), baseball caps (€20), mugs (€20), scented candles (€40), and annual books (€20) through their e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Naked Studio is a Milan-based multidisciplinary design studio that sells creative services including branding, visual identity, motion graphics, web design, advertising, and packaging design to brand clients. The studio additionally sells its own branded merchandise (such as apparel and lifestyle objects) directly to consumers through an online shop, and runs an internal project incubator called SKIN for self-initiated cultural and product work.

Product overview

Naked Studio is a Milan-based multidisciplinary design studio offering a portfolio of services centered on branding, visual identity, motion graphics, web design, and advertising. The studio's service offerings include Branding, Positioning, Brand Strategy, Art Direction, Motion Graphics, Creative AI, Graphic Design, Advertising, Web Design, Visual Identity, and Packaging Design. The studio also operates SKIN, an internal project incubator for experimental and innovative projects. Naked Studio maintains an e-commerce shop selling branded merchandise including apparel (hoodies, t-shirts, caps), mugs, scented candles, and annual studio publications documenting their creative work and inspiration.

Differentiator

Problem solved

Functional benefit

Brands

• SKIN: A laboratory of ideas described as an incubator for creative projects, both for client work and internal experimentation. It is a space that evolves perpetually where the studio studies, experiments, and shares ideas.

Products and services

• Branding and Visual Identity End-to-end brand identity work including logo design, visual identity systems, brand guidelines, and brand strategy deliverables for client companies.
• Motion Graphics and Video Motion design, animation, and video production for brand campaigns, social content, and digital touchpoints, delivered as a standalone creative service.
• Web Design and Digital Products Design of websites, landing pages, and digital product experiences for client brands, including visual design, interaction design, and front-end creative direction.
• Advertising and Campaign Creative Conceptual and art-direction work for advertising campaigns, including key visuals, campaign platforms, and cross-channel creative assets.
• Packaging Design Structural and graphic packaging design for consumer products, including primary, secondary, and shelf-ready packaging systems.
• SKIN Incubator Projects Self-initiated cultural and product projects incubated by the studio, which generate proprietary intellectual property, limited-edition merchandise, and signature creative work.
• Branded Merchandise Shop Online shop selling Naked Studio-branded apparel, lifestyle objects, and design objects (including candles and similar items) directly to individual consumers.

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Global brand consultancy specializing in brand strategy, naming, visual identity, and brand valuation. Comparable to Naked Studio's branding and naming services (e.g., Ardan Vision project) but operating at a much larger scale with proprietary methodologies.
• IDEO: Global design and innovation consultancy offering brand strategy, digital design, and product design. Comparable to Naked Studio at the intersection of branding and creative problem-solving, with significantly broader methodology and scale.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for major multinationals. Comparable to Naked Studio on the branding and positioning service layer, with substantially larger resourcing.
• Siegel+Gale: Global brand strategy, design, and experience firm, part of Omnicom. Comparable to Naked Studio on brand strategy and visual identity work, with broader geographic footprint and proprietary brand-simplicity frameworks.
• AKQA: Global design and innovation agency within WPP, offering brand strategy, digital experience, and campaign creative. Comparable to Naked Studio's web design, digital experience, and advertising campaign work, but with much broader geographic and platform reach.
• Landor & Fitch: Large global brand consulting and design firm serving enterprise clients across strategy, identity, and experience design. Comparable to Naked Studio's enterprise branding and rebranding offerings but at materially larger scale and geographic reach.

Direct peers

• Pentagram: Global multi-partner design firm providing branding, graphic design, and creative direction across industries. Comparable to Naked Studio in its discipline-spanning creative services model and project-based enterprise client engagements.
• Moving Brands: Independent global brand and design consultancy with offices in London, San Francisco, and Zurich. Comparable to Naked Studio in its independent, design-led approach to branding, motion graphics, and visual identity for enterprise clients.
• Mucca: Milan-based multidisciplinary branding and design studio offering brand identity, packaging, and digital design for Italian and international clients. Most direct comparability to Naked Studio given shared Milan origin, boutique scale, and full-service branding offering.
• Mother Design: Design studio arm of the Mother creative network, offering branding, motion graphics, and campaign creative. Comparable to Naked Studio in its multi-disciplinary creative services and motion graphics / video production capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naked-studio
• Instagraminstagram.com/naked.studio/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Studio