Neuman Hotel Group

What Neuman Hotel Group does

Neuman Hotel Group is a privately held boutique hospitality operator founded in 1998 by Doug and Becky Neuman, headquartered in Ashland, Oregon. The company owns and operates a four-property portfolio across Southern Oregon: Ashland Springs Hotel (a restored 1925 historic landmark with ~70 rooms), Lithia Springs Resort (a mineral springs property with 38 bungalows/rooms/suites and an on-site Wine Garden Tasting Room), Ashland Hills Hotel & Suites (a 14-acre retro-modern property), and Inn at the Commons (a downtown Medford hotel). Ancillary operations include Waterstone Spa (two locations), the Larks restaurant concept (farm-to-table, two locations), Luna Cafe + Mercantile, and over 5,700 square feet of meeting and event space.

The company generates revenue through five streams: hotel accommodations (nightly room rentals across all four properties), food and beverage (on-site restaurants, catering, and wine tasting), spa services (organic treatments, Vichy showers, mineral water therapies), event venue rental (weddings, corporate meetings, social events for 10-200+ guests), and wine retail/tasting experiences. Distribution is direct-to-consumer via property websites with a best-rate guarantee, phone reservations, a dedicated wedding and corporate events sales team, and walk-in traffic. Marketing emphasizes the integrated destination experience combining historic lodging, farm-to-table dining, wellness, and proximity to Oregon Shakespeare Festival, Crater Lake, and Rogue Valley wine country.

The business is family-owned with no institutional investors, no disclosed funding rounds, and no parent company. Strategic positioning centers on intangible brand assets (Historic Hotels of America membership, Oregon Restaurant & Lodging Association Operator of the Year 2018), ecosystem partnerships (OSF, Britt Festival, four biodynamic wineries), and talent (Executive Chef Franco Console, sommelier-led programs). Technology infrastructure consists of standard hospitality PMS/reservation tools and a WordPress website; no proprietary technology platform, AI/ML capabilities, apps, or APIs are disclosed.

Name

Neuman Hotel Group

Legal name

Neuman Hotel Group

Website

https://neumanhotelgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Neuman Hotel Group is a privately held Southern Oregon boutique hospitality operator owning four hotels and resorts (Ashland Springs, Lithia Springs, Ashland Hills, Inn at the Commons) plus spa, restaurant, and event venues, serving leisure travelers, wedding parties, and corporate groups in the Rogue River Valley.

Ownership category

akta.pro rank

Product category

Boutique Hotels and Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel management
• Hospitality services
• Hotel accommodations
• Farm-to-table dining
• Spa services

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Room rentals across multiple boutique hotel properties including Ashland Springs Hotel (historic landmark), Lithia Springs Resort (mineral springs bungalows), Ashland Hills Hotel & Suites, and Inn at the Commons. Revenue generated from nightly stays with various room categories.
2. Food & Beverage: On-site restaurants including Larks Home Kitchen Cuisine (farm-to-table), Luna Cafe + Mercantile, Wine Garden Tasting Room, and event catering services. Revenue from dine-in, private events, and catering.
3. Spa Services: Waterstone Spa operates two locations offering organic treatments, Vichy showers, massage, facials, and mineral water infused treatments. Revenue from spa treatments and retail products.
4. Event Venue Rental: Wedding venues, corporate meeting spaces, and social event hosting at Ashland Springs Hotel and Lithia Springs Resort. Over 5,700 square feet of event space accommodating 10-200+ guests.
5. Wine Tasting: Wine Garden Tasting Room featuring partner wineries with sommelier-led wine education experiences and retail wine sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Neuman Hotel Group operates a portfolio of four boutique hotels and resorts in Southern Oregon — Ashland Springs Hotel, Lithia Springs Resort, Ashland Hills Hotel & Suites, and Inn at the Commons — offering accommodations, farm-to-table dining, full-service spa treatments, wine tasting, and event venue hosting. The company sells nightly room stays, restaurant dining, spa services, and event packages directly to leisure travelers, wedding parties, and corporate groups visiting the Rogue River Valley region.

Product overview

Neuman Hotel Group operates a portfolio of four distinct hotels and resorts across Southern Oregon, each offering complementary dining and spa services. The core properties include Ashland Springs Hotel (historic boutique hotel), Lithia Springs Resort & Wine Garden (mineral springs resort), Ashland Hills Hotel & Suites (retro-modern mountain property), and Inn at the Commons (Medford urban hotel). Add-on services include Waterstone Spa (two locations), multiple LARKS restaurant locations, Luna Cafe + Mercantile, and the Wine Garden Tasting Room. The group also provides meeting and event venues with full-service catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashland Springs Hotel Historic boutique hotel built in 1925 in downtown Ashland, featuring European-style rooms, on-site Larks Restaurant, and proximity to Oregon Shakespeare Festival. Reduced from 100 to 70 rooms following historic renovation.
• Lithia Springs Resort & Wine Garden Mineral springs resort with 38 bungalows, rooms, and suites featuring curative mineral springs piped to every room, lush gardens, and on-site Wine Garden Tasting Room.
• Ashland Hills Hotel & Suites 14-acre retro-modern hotel property at the base of the Siskiyou Mountains offering 1970s-inspired design with Luna Cafe + Mercantile and scenic views.
• Inn at the Commons Downtown Medford hotel with on-site Larks Restaurant & Lounge and easy access to Crater Lake, wineries, and regional attractions.
• Waterstone Spa Full-service spa operating at two locations — downtown Ashland (featuring Vichy Shower room) and Lithia Springs Resort (mineral water infused treatments) — offering organic treatments, massage, facials, and wellness therapies.
• Larks Home Kitchen Cuisine Farm-to-table restaurant at Ashland Springs Hotel showcasing Oregon's culinary bounty with locally sourced ingredients. Winner of 2017 Oregon Wine Program of the Year.
• Larks Restaurant & Lounge Farm-to-table restaurant at Inn at the Commons in downtown Medford serving regional cuisine with local ingredients.
• Luna Cafe + Mercantile Farm-to-counter eatery at Ashland Hills Hotel offering gourmet pizza, burgers, local craft beers, and regional wines in a retro 1970s setting, with an adjoining mercantile.
• Wine Garden Tasting Room Tasting room at Lithia Springs Resort featuring wines from partner wineries including biodynamic selections, with sommelier-led wine education experiences and retail wine sales.
• Meetings & Events Event venue hosting including Ashland Springs Hotel's Grand Ballroom, conservatory, palm room, and Crystal Room with over 5,700 square feet of event space for weddings, corporate meetings, conferences, and social events accommodating 10-200+ guests, supported by dedicated event managers and full-service catering.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cowhorn Vineyard & GardencoreStrategic or Co-development PartnerBiodynamic, organic partner winery featured in Wine Garden Tasting Room at Lithia Springs Resort, offering sustainably grown local vintages.
• Plaisance RanchcoreStrategic or Co-development PartnerSustainable wine partner included in Wine Garden partnership program featuring organic and regenerative practices.
• Quady North WinerycoreStrategic or Co-development PartnerNationally acclaimed partner winery in Wine Garden Tasting Room offering sustainably grown local vintages.
• Troon VineyardcoreStrategic or Co-development PartnerPartner winery offering select Biodynamic wines at Wine Garden, part of the sustainable wine program.
• Oregon Shakespeare FestivalcoreGTM or Marketing PartnerCo-marketing partnership offering bundled theatre and hotel packages. Neuman Hotel Group sponsors and promotes OSF as major arts partner in Southern Oregon.
• Britt FestivalminorGTM or Marketing PartnerCommunity sponsorship of Pacific Northwest's premiere outdoor summer performing arts festival.
• EcoLabminorOthersProvider of eco-friendly laundry and cleaning products used across hotel properties.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NHGoregon
• LinkedInlinkedin.com/company/neuman-hotel-group
• Instagraminstagram.com/NHGoregon
• Pinterestpinterest.com/NHGoregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuman Hotel Group