Nivago

What Nivago does

Nivago d.o.o. is a privately held Croatian digital agency headquartered at Braće Cetina 4 in Rijeka that has operated under one form or another for approximately 25 years, originally founded around 2000 as Otvorena mreža (Open Network) and later rebranded to Nivago. The firm functions as a full-service digital agency for the Croatian market, offering custom responsive website development, e-commerce/web shop build-out (with PayPal payment integration), digital marketing across Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn, SEO optimization, social media management, newsletter marketing, copywriting, and cloud-based CRM implementation. Customer references span SMBs and mid-sized Croatian firms across tourism (eIstra, TZ Mošćenička Draga), healthcare/pharma (JGL), manufacturing (TKK, Primorjemetal), retail (Vezo commerce), agriculture/nautical/HVAC, with multi-year relationships (e.g., a 15-year ongoing engagement with Alimar skiper sistemi).

The technical stack is conventional LAMP-style custom development using PHP, JavaScript, SQL, MySQL, HTML5, CSS3, and Bootstrap, supplemented by a proprietary cloud-based CRM product and a free Website Audit/Evaluation tool used for prospecting. Nivago holds Google Partner certification, integrates with Google Analytics and Google Tag Manager, and uses standard marketing platforms as both delivery tools and go-to-market channels. AI exposure is limited to third-party platform features (e.g., writing about Meta Andromeda in its blog) rather than proprietary models.

The business model is project-based professional services with quote-driven pricing across five tiers from <€1,500 (entry-level) to >€14,000 (enterprise-scale multi-component digital solutions), typically contracted as multi-year engagements. Revenue is generated through three streams - web development (treated as one-time), digital marketing services, and CRM implementation/support (recurring in nature). Go-to-market is sales-led and direct: prospects arrive via the website's quote-request form, free website audits, case studies, and referrals. Ownership is concentrated with founder Bruno Glavan as sole company member and President of the Management Board; no external investment is recorded. In 2025 Nivago extended into adjacent innovation activity via participation as a technology partner in the EU-funded Smart Nursery Garden System project (consortium IP.1.1.03.0056, total project €2,179,990.42) with PROAXIS, SKINK, Rasadnik Longo, the University of Rijeka Faculty of Informatics and Digital Technologies, and Ingenium-Consulting, marking a notable diversification beyond traditional agency services.

Name

Nivago

Legal name

Nivago d.o.o.

Website

https://nivago.hr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Nivago d.o.o. is a privately held Croatian digital agency founded circa 2000 in Rijeka, providing custom web development, e-commerce, digital marketing (Google Ads, Meta, LinkedIn, SEO), and cloud CRM implementation primarily to SMB and mid-sized Croatian clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Custom website design, CMS implementation, and web shop/e-commerce development services billed per project based on scope and complexity
2. Digital Marketing Services: Google Ads management, Facebook/Meta advertising, LinkedIn advertising, YouTube advertising, SEO optimization, social media management, and newsletter marketing services
3. CRM Implementation: Custom CRM system implementation, configuration, and deployment with ongoing support options

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Nivago is a full-service digital agency that designs and develops custom responsive websites and e-commerce stores, manages digital advertising campaigns (Google Ads, Facebook/Meta, YouTube, LinkedIn), provides SEO and social media marketing services, and implements cloud-based CRM systems for Croatian businesses. Services are delivered as integrated project engagements rather than as standalone software products, with a customized approach per client.

Product overview

Nivago is a full-service digital agency that operates as a complete partner for companies' online presence. The company offers a unified portfolio of services centered around website development (website and web shop creation), digital marketing (Google Ads, Facebook/Instagram, YouTube, LinkedIn advertising, SEO, newsletter), and CRM implementation. Services are delivered as integrated agency offerings rather than a modular software platform. The core product line includes custom responsive website and e-commerce development, complemented by digital advertising management across major platforms (Google Ads, Meta, YouTube, LinkedIn), SEO optimization, and cloud-based CRM solutions. The company has been operating for 25 years and holds Google Partner status.

Differentiator

Problem solved

Functional benefit

Products and services

• Izrada web stranica (Website Development) Custom responsive website design and development services tailored to client needs, including CMS implementation, for Croatian businesses seeking an online presence.
• Izrada web shopa (Web Shop Development) E-commerce website development for online stores with product catalogs, shopping cart functionality, and payment integration (including PayPal).
• Digitalni marketing (Digital Marketing) Comprehensive digital marketing services covering Google Ads, Facebook/Instagram advertising, YouTube ads, LinkedIn ads, SEO optimization, and newsletter marketing.
• Google Ads (AdWords) Management Paid search advertising management on Google search and partner networks, including Google Hotel Ads and Google Shopping campaigns, delivered as a Google Partner certified service.
• Social Media Marketing Social media advertising and management services across Facebook, Instagram, YouTube, and LinkedIn platforms for client campaigns.
• SEO Optimizacija (SEO Optimization) Search engine optimization services aimed at improving website visibility and organic search rankings for Croatian businesses.
• Newsletter Marketing Email marketing campaign creation and management services for client newsletters.
• CRM Implementation Cloud-based customer relationship management system implementation with client tracking, quote generation, order management, contract management, and reporting capabilities, accessible from any internet-connected device.
• Copywriting / Content Marketing Professional content creation services for websites including copywriting and content marketing strategy.
• Registracija domene (Domain Registration) Domain name registration services for establishing web presence.

Quantifiable outcome

• Case study shows increased web traffic and sales through website redesign and SEO optimization
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PROAXIS d.o.o.coreStrategic or Co-development Partner · 1 January 2025Lead applicant on EU-funded Smart Nursery Garden System project (IP.1.1.03.0056). Nivago serves as technology partner in this strategic innovation partnership focused on developing intelligent systems for plant material production and sales support.
• SKINK d.o.o.coreStrategic or Co-development Partner · 1 January 2025Production, trade, and tourism company partner in the Smart Nursery Garden System EU project focused on innovative tools for plant material production.
• Rasadnik Longo (Dino Babić)coreStrategic or Co-development Partner · 1 January 2025Agricultural production partner for the Smart Nursery Garden System project, bringing nursery expertise to the strategic partnership.
• University of Rijeka, Faculty of Informatics and Digital TechnologiescoreStrategic or Co-development Partner · 1 January 2025Academic partner providing scientific expertise to the Smart Nursery Garden System project, connecting business with research in digital technologies.
• Ingenium-Consulting d.o.o.minorImplementation/ SI/ Consulting Partner · 1 January 2025Expert consulting partner providing support in project preparation and implementation for the Smart Nursery Garden System EU-funded project.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Degordian: Croatian full-service digital agency covering digital strategy, web development, and performance marketing. Competes for the same Croatian enterprise and SMB clients with a broader team and similar integrated offering.
• Bornfight: Croatian digital agency combining design, development, and digital marketing services. Directly comparable in scope and Croatian market focus, with comparable SMB-to-enterprise client mix.
• Inchoo: Croatian digital agency with strong ecommerce and web development heritage, offering similar web shop builds, digital marketing, and platform integrations. Directly comparable to Nivago in target market (Croatian SMBs and brands) and service portfolio.
• 404 Agency: Croatian digital agency providing web development, SEO, and digital marketing services. Directly comparable in service mix and SMB/enterprise positioning within the Croatian market.
• Bruketa&Žinić: One of Croatia's largest independent creative and digital agencies, offering advertising, branding, and digital production. Competes with Nivago for larger Croatian enterprise marketing budgets but with a heavier creative focus.

Broad incumbents

• I&F Grupa: Largest Croatian marketing and communications group with a portfolio spanning media, digital, and creative services. Overlaps with Nivago's digital offering but operates at a meaningfully larger scale and broader scope.

Regional players

• Netgen: Slovenian digital agency offering web development, ecommerce, and digital marketing with a similar full-service model. Comparable portfolio and positioning but operates in a neighboring rather than overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nivago-digital-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nivago