National Association Of Temple Administrators

What National Association Of Temple Administrators does

National Association of Temple Administrators (NATA), founded in 1941, is a US-based nonprofit professional membership association serving executives, administrators, and managers working in Jewish synagogues across the United States, Canada, South Africa, and Australia. Its core offering is a membership subscription ($319-$1,887 annually for Regular members on a salary-based tier schedule, with Associate, Affiliate, Alumni, and NAASE opt-in tiers) bundled with peer support, continuing education, leadership development, and recognition programs. The flagship commercial engine is the annual conference, including the 2026 joint conference with NAASE in New Brunswick, NJ (October 26-29, 2026), which generates registration, exhibitor/sponsor, merchandise, and ancillary revenue such as pre-conference Shabbaton tickets and registration protection insurance.

NATA does not develop proprietary technology products. Its digital backbone consists of MemberHub (a GrowthZone-powered member portal for profile, invoicing, and continuing-education tracking), NATA Connect (a Higher Logic-powered private online community for member-to-member engagement), and the Whova event app for conferences. Member-facing programs include the Certificate in Synagogue Executive Leadership developed with Spertus Institute, the bi-annual NATA Institute (intensive cohort training), the Aspiring Leaders Cohort, and the biennial Compensation & Benefits Survey (full report sold to non-members for $165, with executives summaries free). Effective July 1, 2025, membership follows the individual rather than the congregation, increasing portability and stickiness across career transitions.

Name

National Association Of Temple Administrators

Legal name

National Association for Temple Administration

Website

https://natanet.org

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

NATA is a US-based nonprofit professional membership association, founded in 1941, serving synagogue executives with salary-tiered annual dues, peer support, education, and an annual conference co-hosted with NAASE in 2026.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: NATA generates primary revenue from annual membership dues, structured on a salary-based tier system. Regular membership ranges from $319 to $1,887 annually (2026-27 fiscal year); Associate membership from $319 to $1,415; Affiliate membership is a flat $319; Alumni membership is $44 annually. Dues renew each year on July 1st. A portion of Regular and Associate member dues is automatically allocated to the Herst and Breuer Funds for financial assistance programs.
2. Annual Conference Fees: Conference registration fees constitute a major revenue stream. The 2026 joint conference with NAASE charges $1,400 for NATA members and $2,400 for non-members, with early bird discounts of $200 through July 31, 2026. Additional revenue comes from exhibitor booth fees (Platinum $8,500, Gold $5,500, Silver $3,400, Bronze $2,000, Non-Profit $1,300, Virtual $500), add-ons (Coffee Break $1,000, Welcome Banquet $2,500, Closing Banquet $2,500, Tikkun Olam $1,800), guest event tickets ($150/person/event), and pre-conference Shabbaton tickets ($200).
3. Merchandise Sales: NATA operates an online store selling branded merchandise including NATA jackets ($50), conference puffer vests (unisex and women's, $75), water bottles ($35), power banks ($40), and merchandise bundles ($125). All items are priced as one-time purchases at point of sale.
4. Compensation Survey Reports: NATA conducts a biennial compensation and benefits survey of its members. The full detailed report is sold to non-members and the public ($165 per report as of 2025), while NATA members receive a free copy. Executive summaries are publicly available at no cost.
5. Donations and Tribute Funds: NATA accepts donations to multiple designated funds: the General Operating Fund (supports day-to-day operations), the Ilene Herst Memorial Education Fund (scholarships for members to attend Institute and conferences), and the Steven Breuer Leadership Development Fund (supports leadership programs). The 2026 conference also collects Tikkun Olam donations split between Keshet and MAZON.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

NATA is a 501-style professional membership association that provides education, peer networking, and leadership development services exclusively to executives, administrators, and managers working in Jewish synagogues. Its core deliverables include an annual conference, the bi-annual NATA Institute, the Certificate in Synagogue Executive Leadership (CSEL) developed with Spertus Institute, live and recorded webinars, a private online member community (NATA Connect), a member portal (MemberHub), peer support and mentorship programs, the Aspiring Leaders Cohort, a Career Center job board, and a biennial Compensation and Benefits Survey.

Product overview

NATA (National Association for Temple Administration) is a professional membership association, not a software product company. It provides a portfolio of member services for synagogue executives including annual conferences (the flagship annual event), the bi-annual NATA Institute intensive training program, the Certificate in Synagogue Executive Leadership (offered in partnership with Spertus Institute), webinars and online learning, member platforms (MemberHub and NATA Connect), leadership development programs, peer support services, the Aspiring Leaders Cohort, a Career Center job board, Compensation and Benefits Survey research publications, and conference merchandise. The organization hosts an annual joint conference with NAASE and optional pre-conference Shabbaton events. NATA also operates fundraising through designated donation programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Conference NATA's flagship annual event bringing together synagogue executives for networking, learning, inspiration, and professional development. Features workshops, keynote speakers, peer connections, and recognition awards.
• NATA Institute Bi-annual intensive training program conducted in small cohorts (approximately 20-24 participants), covering budgeting, human resources, management, membership, and other synagogue executive topics.
• Certificate in Synagogue Executive Leadership (CSEL) Professional education program developed in partnership with Spertus Institute for emerging synagogue senior executives. Delivered in a hybrid format combining in-person sessions and synchronous online modules covering Jewish leadership, financial management, fundraising, and executive skills. Participant fee $1,500 (subsidized from $4,000+ true cost).
• Webinars and Online Learning Live and recorded educational presentations on topics relevant to synagogue management and leadership, available to members with on-demand access to recorded sessions.
• Leadership Development Program Multi-stage program engaging members in organizational governance, building familiarity with NATA operations, and developing leadership skills through committee service, mentorship, and board preparation.
• Peer Support Programs Ensemble of member support initiatives including Welcome Wagon volunteers, monthly Zoom forums, mentorship matching, and member-to-member support services.
• Aspiring Leaders Cohort Annual leadership development program selecting 4-6 candidates for a year-long cohort experience including in-person meetings, board retreats, virtual gatherings, and educational components.
• Career Center Job board platform connecting synagogue professionals with career opportunities within Jewish community organizations.
• Compensation and Benefits Survey Biennial comprehensive survey of NATA members evaluating compensation practices and trends for synagogue professionals. Full report sold to non-members and the public at $165; NATA members receive the full report free; executive summaries publicly available at no cost.
• NATA Branded Merchandise Online store selling branded apparel and accessories for members including jackets ($50), puffer vests ($75), water bottles ($35), power banks ($40), and merchandise bundles ($125).
• NATA Membership (Regular, Associate, Affiliate, Alumni, NAASE Opt-in) Annual membership program providing synagogue executives with voting rights, board service eligibility, conference discounts, scholarship eligibility, mentorship access, peer support, and access to the Compensation & Benefits Survey. Salary-based dues tiers range from $319 to $1,887 for Regular members, $319 to $1,415 for Associate members; Affiliate flat at $319; Alumni flat at $44; NAASE regular members receive free Opt-in access.

Quantifiable outcome

• NATA has held annual conferences since 1941, demonstrating 85+ years of continuous operation and service to the profession.
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• NAASE (North American Association of Synagogue Executives)coreStrategic or Co-development PartnerNATA and NAASE are co-hosting their 2026 joint conference 'The One for Synagogue Executives' in New Brunswick, NJ (October 26-29, 2026). The two organizations are described as 'the professional homes for hundreds of synagogue executives across North America' and jointly empower synagogue administrators. NAASE regular members also receive courtesy access to certain NATA resources through the NAASE Opt-in membership category.
• Spertus Institute for Jewish Learning & LeadershipcoreStrategic or Co-development PartnerNATA partnered with Spertus Institute to develop and deliver the Certificate in Synagogue Executive Leadership (CSEL). Spertus provides the faculty and curriculum for this program, combining Jewish leadership wisdom with real-world non-profit strategy. The inaugural cohort ran November 2025 – April 2026 with in-person sessions in Tucson and Chicago. Spertus President Dean Bell, PhD endorsed the partnership as a way to impact individual synagogues across the country.
• KeshetminorStrategic or Co-development PartnerKeshet is the 2026 conference Tikkun Olam (social justice) partner. Keshet works for the full equality, justice, and dignity of LGBTQ+ Jews and their families in Jewish life. At the 2026 conference, Keshet will share practical ways congregations can strengthen policies, programs, and culture to better support LGBTQ+ constituents, staff, youth, and families. Conference donations are split between Keshet and MAZON.
• MAZONminorStrategic or Co-development PartnerMAZON is the 2026 conference Tikkun Olam partner. MAZON is a national Jewish nonprofit working to end hunger among people of all faiths and backgrounds in the US and Israel. At the 2026 conference, MAZON will help participants explore hunger advocacy through a Jewish lens. Conference donations are split between Keshet and MAZON.
• BenevolateminorGTM or Marketing PartnerPresenting Partner for the 2026 NATA & NAASE Joint Conference 'The One for Synagogue Executives.' Listed as a sponsor at the Presenting Partner level.
• 501(c) ServicesminorGTM or Marketing PartnerPlatinum sponsor of the 2026 NATA & NAASE Joint Conference. Listed in the conference exhibitor directory with logo, contact info, and website link. Provides HR and benefits-related services to nonprofits.
• EasyshulminorGTM or Marketing PartnerGold sponsor of the 2026 NATA & NAASE Joint Conference. Listed in the conference exhibitor directory. Easyshul appears to be a technology/service provider for synagogues (shul management software).
• Lloyd S. Berkett Insurance AgencyminorGTM or Marketing PartnerSilver sponsor of the 2026 NATA & NAASE Joint Conference. Listed in the conference exhibitor directory with logo and contact info.
• Pastoral Reach LLCminorGTM or Marketing PartnerSilver sponsor of the 2026 NATA & NAASE Joint Conference. Listed in the conference exhibitor directory.
• Revolution OfficeminorGTM or Marketing PartnerSilver sponsor of the 2026 NATA & NAASE Joint Conference. Listed in the conference exhibitor directory.
• Your Part-Time ControllerminorGTM or Marketing PartnerSilver sponsor of the 2026 NATA & NAASE Joint Conference. Listed in the conference exhibitor directory.
• Hyatt Regency New BrunswickminorOthersHyatt Regency New Brunswick (2 Albany St, New Brunswick, NJ 08901) is the host venue for the 2026 NATA & NAASE Joint Conference. NATA has a room block at this hotel for attendees. The venue is described as having 'all the gathering spaces our members look for.'
• Union for Reform Judaism (URJ)minorStrategic or Co-development PartnerNATA is affiliated with the Union for Reform Judaism (URJ). Although NATA membership is open to all affiliations, URJ provides a natural referral channel for potential members. Reform Pension Board (RPB) 403b retirement plans are available to URJ-affiliated synagogue professionals through NATA membership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• BoardSource: BoardSource serves nonprofit boards and executives with resources, training, and credentialing—directly paralleling NATA's role for synagogue governance and leadership development. Smaller and more focused than ASAE, with overlapping content areas (governance, leadership pipelines).
• American Society of Association Executives (ASAE): ASAE is the industry body for association professionals themselves rather than a specific profession. It is comparable as a peer-of-peers: it sets standards, offers credentialing (CAE), and convenes annual conferences—mirroring the structural role NATA plays for synagogue executives, but at the meta-association level.

Regional players

• JCC Association of North America: JCC Association serves executives and professionals of Jewish Community Centers across North America—paralleling NATA's role for synagogues. It is a directly comparable Jewish communal-sector professional association with overlapping audiences and similar content areas (nonprofit management, Jewish communal leadership).

Broad incumbents

• Union for Reform Judaism (URJ): URJ is NATA's affiliated movement and the largest congregational network serving Reform synagogues. While not a direct competitor, URJ sets movement-level programming, professional standards, and benefits (e.g., RPB 403b plans) that intersect with NATA's value proposition and serves as a primary distribution channel.
• Society for Human Resource Management (SHRM): A large, established professional membership association with a dues-plus-conference model, certification programs (SHRM-CP/SCP), and an annual conference. SHRM's structure—individual professional membership, salary-tiered dues, certifications, and state chapters—is a useful structural analog for how NATA's model could scale.
• Jewish Federation of North America: The central coordinating body for Jewish communal Federations, serving professionals across the broader Jewish nonprofit sector. Comparable in scale and structure to NATA but operating at the communal rather than synagogue-specific level, with overlapping Affiliate Membership audiences and partner relationships.
• Association of Fundraising Professionals (AFP): AFP is a large, established professional membership association for fundraising and development executives—a function many synagogue executives oversee. AFP operates on a comparable dues-plus-conference model and represents the type of incumbent professional body NATA could partner with or against for affiliate members.
• National Council of Nonprofits: The network of state and regional nonprofit associations, providing advocacy, resources, and convenings to nonprofit professionals nationwide. Comparable in advocacy and convening function to NATA but at the broader nonprofit sector level rather than synagogue-specific.

Others

• Hebrew Union College – Jewish Institute of Religion (HUC): Reform movement's primary rabbinic and Jewish professional seminary. While HUC trains rabbis and cantors rather than executives, it shares the same Reform movement constituency, supports the broader professional pipeline, and serves as an adjacent educational institution to NATA's CSEL program.

Direct peers

• North American Association of Synagogue Executives (NAASE): The most direct peer: NAASE serves synagogue executives across denominations and is NATA's conference co-host. The two organizations are described as 'the professional homes for hundreds of synagogue executives across North America,' with overlapping memberships, joint programming, and a courtesy cross-access agreement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/nata94530
• LinkedInlinkedin.com/company/natanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about National Association Of Temple Administrators