MITTA Perú

What MITTA Perú does

MITTA Perú (legal entity MB Renting S.A.) is a Peruvian corporate mobility provider founded in 1996 as the renting division of Mitsui Automotriz, restructured into MB Renting in 2020, and rebranded to MITTA Perú in September 2023. Operating under the backing of Grupo Mitsui, the company delivers three core services: Renting Operativo (long-term vehicle leasing from 12 months with all-inclusive pricing covering maintenance, insurance, GPS, and administrative management), Gestión de Flota (fleet management powered by Geotab videotelematics with real-time GPS, driver behavior monitoring, and predictive analytics), and Rent a Car (short-term corporate rental). The technology stack is centered on Geotab's telematics platform integrating GPS tracking, onboard cameras, sensor data, and ADAS systems including autonomous emergency braking, lane departure warning, and fatigue detection.

The company employs 501-1000 staff and serves enterprise clients across Peru's primary industrial verticals, including mining, construction, logistics and distribution, energy, and agriculture. Its go-to-market is exclusively direct B2B enterprise sales via corporate advisors, phone sales, and consultation-led design of tailored mobility plans. Revenue is generated through fixed monthly recurring all-inclusive fees on operative renting contracts, short-term rental agreements, and managed fleet administration services. The company differentiates on national coverage (the most extensive support network in Peru), Mitsui Group purchasing power, multi-brand fleet flexibility, and embedded telematics delivering 10-15% fuel consumption reductions. MITTA is also developing dual-fuel (diesel + CNG) vehicle technology in partnership with Toyota del Perú and Mitsui Perú to serve emissions-conscious mining and heavy-industry clients.

Name

MITTA Perú

Legal name

MB RENTING S.A.

Website

https://mitta.pe

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MITTA Perú is a B2B corporate mobility provider offering long-term vehicle leasing (Renting Operativo), real-time fleet management via Geotab telematics, and short-term rental services to enterprise clients across mining, construction, logistics, energy, and agriculture sectors throughout Peru, backed by Grupo Mitsui.

Ownership category

akta.pro rank

Product category

Corporate Vehicle Leasing & Fleet Management

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industry

Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Corporate vehicle leasing
• Fleet management services
• Operative renting
• Corporate rent-a-car
• Fleet telematics

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Operative Renting (Renting Operativo): Long-term vehicle leasing contracts (typically 12-60 months) providing companies with access to vehicles without ownership. The monthly fee is all-inclusive, covering vehicle use, maintenance, insurance, administrative management, technical support, GPS monitoring, tire changes, replacement vehicles, and comprehensive risk coverage. Revenue is generated through fixed recurring monthly payments over the contract duration.
2. Rent a Car (Short-term Rental): Vehicle rental service by days, weeks, or months for corporate needs. Provides immediate and flexible mobility for businesses including project-based requirements, temporary needs, or field visits. Revenue is generated through shorter-term rental agreements with competitive rates including maintenance, insurance, and support services.
3. Fleet Management Services: Comprehensive fleet administration services including real-time location monitoring, driving habit tracking, preventive and corrective maintenance coordination, unit security, and report generation. This standalone service is offered to companies that manage their own vehicles but require professional oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MITTA Perú provides corporate vehicle leasing (operative renting from 12 months), fleet management with real-time telematics, and short-term corporate rent-a-car services. All offerings are backed by Grupo Mitsui and combine multibrand vehicles (sedans, vans, pickups, trucks) with all-inclusive monthly fees covering maintenance, insurance, GPS monitoring, replacement vehicles, and technical support across Peru.

Product overview

MITTA Perú offers an integrated corporate mobility platform composed of three core services: Renting Operativo (long-term vehicle leasing from 12 months with all-inclusive services), Gestión de Flota (real-time fleet administration with GPS/telemetry powered by Geotab), and Rent a Car (short-term flexible vehicle rental). The company provides multimarca (multi-brand) vehicles including sedans, vans, panel vans, SUVs, pickup trucks, minivans, and N1/N2/N3 trucks, serving sectors such as mining, construction, agro, energy, and logistics across Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Renting Operativo Long-term vehicle leasing service (from 12 months, typically 12-60 months) that gives companies access to new vehicles without purchase. The all-inclusive monthly fee covers preventive and corrective maintenance, full-risk insurance, administrative management, GPS monitoring, technical support, tire changes, replacement vehicles during repairs, and fine management. Designed for businesses in mining, construction, energy, logistics, and commercial operations needing predictable mobility costs and freedom from vehicle ownership burdens.
• Gestión de Flota Standalone fleet management service for companies that own or operate their own vehicles but require professional oversight. Includes real-time GPS location monitoring, driving habit tracking, preventive and corrective maintenance coordination, unit security, risk identification through integrated sensors and dashcams, unlimited video recording access for incident reconstruction, and customizable KPI reporting with automated performance analysis. Powered by Geotab videotelematics integration.
• Rent a Car Short-term corporate vehicle rental service offered by days, weeks, or months with immediate delivery, competitive rates, maintenance, standard equipment, vehicle documentation, full insurance and SOAT coverage, technical reviews, and crane service. Designed for project-based requirements, temporary mobility needs, field visits, and seasonal demand spikes without long-term commitments or capital tied to assets.

Quantifiable outcome

• Fuel consumption reduction of 10-15% through optimized driving habits and route optimization enabled by telematics
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core, strategic and minor.

• GeotabcoreTechnology or IntegrationStrategic technology partnership for videotelematics solutions. Geotab provides the telematics platform enabling MITTA's fleet management capabilities including real-time GPS tracking, driver behavior monitoring, risk identification, and intelligent reporting. This partnership is fundamental to MITTA's fleet management service offering.
• Toyota del PerústrategicStrategic or Co-development PartnerJoint development partnership for dual-fuel vehicle technology (diesel + CNG). Toyota del Perú collaborates with MITTA and Mitsui Perú to adapt vehicles for combined fuel operation, reducing operating costs and emissions for corporate clients in mining and other sectors.
• Mitsui PerúcoreStrategic or Co-development PartnerParent group partnership for dual-fuel technology development and overall business strategy. Mitsui Perú provides corporate backing and strategic direction, supporting MITTA's market expansion and technology initiatives in sustainable mobility solutions.
• EQUIFAX Perú S.A.minorOthersData service provider for credit risk assessment. EQUIFAX provides credit bureau services enabling MITTA to evaluate corporate client creditworthiness as part of the onboarding and contract evaluation process.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• LeasePlan: Global leader in fleet management and operational leasing, serving large enterprise fleets across multiple geographies with multi-brand vehicles, telematics, and full-service leasing — directly comparable in product offering and B2B target customers.
• ALD Automotive (Ayvens): Global full-service vehicle leasing and fleet management provider (now Ayvens post-Socar merger) with broad LATAM presence — directly comparable in operative renting, fleet management, and multi-brand corporate leasing.
• Enterprise Mobility: World's largest car rental operator with extensive corporate fleet management and leasing services — directly comparable in B2B corporate mobility and integrated fleet solutions at scale.
• Hertz Global Holdings: Global car rental and leasing company with corporate accounts and fleet services — overlaps with MITTA's rent-a-car and corporate leasing offering, especially in supporting multinational clients operating in Peru.
• ARI (Holman): Global fleet management and leasing services provider serving enterprise fleets with multi-brand vehicles, telematics, and consulting — comparable in fleet management services and corporate target customers.
• Localiza: Largest car rental and fleet management operator in Latin America (Brazil), offering RAC, operative leasing, and fleet management to corporate clients — directly comparable business model to MITTA across long-term corporate leasing and fleet services.
• Element Fleet Management: One of the largest pure-play commercial fleet management companies globally — comparable to MITTA's Gestión de Flota service line, though focused on North America with limited Peru footprint.

Regional players

• Movil Total (Grupo Sigma): Latin American corporate mobility and vehicle leasing provider operating in multiple countries — comparable operative leasing and fleet services model though not focused primarily on Peru.

Direct peers

• Renting Perú: Direct local Peruvian competitor offering operative vehicle leasing and fleet management services to corporate clients — the closest direct peer to MITTA in the same geography with the same product mix.

Others

• Geotab: Strategic technology partner and telematics platform provider for MITTA's fleet management service — comparable as the underlying enabling technology for fleet telematics in the same customer workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mitta-peru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MITTA Perú