Parker Automotive Inc

What Parker Automotive Inc does

Parker Automotive Inc. is a privately held, independent full-service auto repair and maintenance shop operating from a single location at 11533 South Parker Road in Parker, Colorado. Founded in 1978 by Gary Hansen and acquired by Phil Eickmanns after 40 years of operation, the business serves individual vehicle owners across more than 40 makes of foreign and domestic cars, trucks, SUVs, diesels, and RVs in the Parker, CO metropolitan area and surrounding communities. Core service lines comprise Auto Repair (brake, engine, diesel, transmission, emission) and Auto Service (oil change, tires, alignment, A/C, diagnostics, cooling systems, suspension, glass repair, shuttle), delivered by ASE-certified Master Mechanics using manufacturer-engineered diagnostic tools, modern imaging-based diagnostics, and complimentary local shuttle within a 5-mile radius.

The business model is transaction-based: customers book online or by phone, drop off or wait on-site, and pay per completed job, with published pricing such as a $119.99 alignment special and tiered discount coupons ($20-$60 off services above $125-$400). Revenue is generated from labor, parts markup, and tire/parts sales, with NAPA AutoCare Center supply access and Air Care Colorado emission-repair registration extending the addressable service pool. Distribution is direct-to-consumer via the physical storefront, online booking, and phone, supported by a website displaying 1,513 customer reviews, SMS appointment reminders, and social/review listings (Facebook, Google, Yelp, Twitter).

The company holds BBB A+, AAA Approved, ASE, NAPA AutoCare, and Air Care Colorado credentials and has begun adding adjacent capabilities including a 24/7 EV charging station via the Autel app and WestCreek customer financing. No institutional capital, parent company, or franchise structure is in place; operations remain concentrated at one bay cluster with a 1-10 employee headcount range.

Name

Parker Automotive Inc

Legal name

Parker Automotive Inc.

Website

https://parkerautomotiveinc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Parker Automotive Inc. is a privately held independent auto repair and maintenance shop in Parker, Colorado, serving individual owners of cars, trucks, SUVs, diesels, and RVs since 1978 with ASE-certified technicians and modern diagnostic equipment.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Automotive Glass Replacement Shops (811122)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB), Auto Glass Repair & Replacement (TLAKAAAH)

Keywords

• Auto repair services
• Vehicle maintenance services
• Brake and engine repair
• Tire sales and alignment
• Emission diagnostics

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Repair Services: One-time transaction-based services for vehicle repair including brake repair, engine repair, diesel repair, transmission repair, and emission repair. Services priced per job with published pricing for specific services like alignment at $119.99.
2. Auto Maintenance Services: Routine maintenance services including oil changes, tire services, alignment, diagnostics, radiator cooling systems, shocks and struts, and air conditioning system services. Offered as one-time services or ongoing maintenance.
3. Parts and Tire Sales: Sale of automotive parts including new tires, with installation and balancing services. Revenue from parts markup and labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parker Automotive Inc operates a full-service auto repair shop providing comprehensive automotive repair, routine maintenance, and tire services for cars, trucks, SUVs, diesels, and RVs. Services include brake repair, engine repair, diesel repair, transmission repair, emission repair, oil changes, tire sales and installation, wheel alignment, A/C service, diagnostics, radiator cooling system service, shocks and struts, glass repair, and pre-purchase inspections. Deliveries are performed by ASE-certified and factory-trained Master Mechanics using state-of-the-art diagnostic equipment, with most services completed in a single day.

Product overview

Parker Automotive Inc is a full-service auto repair shop offering a unified portfolio of automotive repair and maintenance services. The core offering includes Auto Repair (brake, engine, diesel, transmission, and emission repair) and Auto Service (oil change, tires, alignment, A/C, diagnostics, cooling systems, suspension). These services are delivered by ASE-certified and factory-trained technicians using state-of-the-art diagnostic equipment. The company services all foreign and domestic vehicle makes and models including Acura, Audi, BMW, Cadillac, Chevrolet, Ford, Honda, Hyundai, Lexus, Mercedes-Benz, Nissan, Subaru, Tesla, Toyota, Volkswagen, Volvo, and many others. Additional offerings include glass repair, shuttle service, and after-market warranty service. The company operates as a NAPA AutoCare Center, AAA Approved facility, and Air Care Colorado certified emission repair facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair Comprehensive auto repair services covering brake repair, engine repair, diesel repair, transmission repair, and emission repair for cars, trucks, SUVs, light trucks, diesels, and RVs. Delivered by ASE-certified Master Mechanics using state-of-the-art diagnostic equipment, with most repairs completed in one day.
• Auto Service and Maintenance Routine automotive maintenance services including oil change, tire sales and installation, wheel alignment (front-end and four-wheel), air conditioning system service, computer diagnostics, radiator cooling system service, shocks and struts installation, and scheduled maintenance intervals for foreign and domestic vehicles.
• Glass Repair

Quantifiable outcome

• One-day service on most vehicles
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NAPA AutoCare CentercoreChannel Partner/ Reseller/ DistributorParker Automotive is a NAPA AutoCare Center, providing access to NAPA parts and potentially NAPA-backed warranties. This partnership indicates authorized service provider status within the NAPA network.
• Air Care ColoradocoreTechnology or IntegrationParker Automotive is a registered Air Care Colorado Emission Repair facility, authorized to perform emission-related repairs and testing for vehicles in the Colorado emissions testing program covering Denver, Boulder, and North Front Range areas.
• ASE (National Institute for Automotive Service Excellence)coreOthersTechnicians are ASE-certified Master Mechanics. ASE is the industry standard for automotive technician certification.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Firestone Complete Auto Care: National automotive service brand (Bridgestone affiliate) offering tires, alignments, brakes, diagnostics, and general repair under one roof. Comparable service scope, with much stronger brand and geographic reach.
• Pep Boys: Large national multi-service auto retailer offering tires, maintenance, batteries, parts, and repairs. Overlaps materially with Parker Automotive's service portfolio but at broader scale and with a parts-retail component.
• Goodyear Auto Service: Goodyear-branded national auto service network providing tires, alignments, brakes, oil change, and general repair. Comparable offerings and customer segment, with co-branded product and warranty advantages.
• Monro Auto Service and Tire Centers: Multi-regional U.S. auto service and tire chain operating company-owned and franchised locations. Comparable one-stop offering (tires, alignments, brakes, general repair) but at multi-state scale and with public-company operating rigor.
• NTB (National Tire & Battery): National tire-and-auto-service chain under TBC Corporation, offering tires, alignments, brakes, oil change, and general maintenance. Comparable scope with stronger scale and co-branded product warranty programs.
• Jiffy Lube: National preventive-maintenance chain specializing in oil changes and basic service. Overlaps on oil change, fluids, and tire-pressure services but with narrower service scope than Parker Automotive.

Direct peers

• Midas: National franchised auto service brand offering exhaust, brakes, tires, alignment, and maintenance at similar price points and service scope. Directly comparable as a same-category repair franchise competing for the same small-business customer segment.
• Meineke Car Care Center: Franchised full-service auto repair chain (brakes, exhaust, tires, oil change, diagnostics) serving similar individual-vehicle-owner segments with comparable pricing structure and service breadth. Closely aligned on offerings and customer profile.
• Christian Brothers Automotive: Integrity-driven independent auto repair franchise offering similar general repair, maintenance, and diagnostic services across multiple vehicle makes. Closely comparable in ethos, full-service scope (brakes, engine, transmission, A/C), and trust-positioned brand promise.
• AAMCO Transmissions: Transmission-specialist auto repair franchise; Parker Automotive lists transmission repair as a core offering. Directly comparable transmission-and-drivetrain service provider with similar national-warranty and trust-signaling positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/parkerauto
• Facebookfacebook.com/Parker-Automotive-LLC
• LinkedInlinkedin.com/company/parker-automotive-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parker Automotive Inc