Novarad South
Novarad South, a DBA of iPro Inc., provides NovaPACS EI enterprise imaging and specialty modules (cardiology, breast, 3D, image sharing) to hospitals, imaging centers, reading groups, and clinics across the Southeastern United States under an evergreen subscription model.
- Company typePrivate
- Founded1998
- HeadquartersCalhoun, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Novarad South does
Novarad South is a healthcare technology company that operates as a regional sales and support arm of iPro Inc. (structured as a DBA), providing PACS (Picture Archiving and Communication System) and enterprise imaging software to healthcare providers across the Southeastern United States. Founded in 1998 and headquartered in Calhoun, Georgia, the company serves hospitals, imaging centers, radiology reading groups, and clinics — with the disclosed customer archetype being a Critical Access Hospital evaluating PACS replacement.
The company's core product is NovaPACS Enterprise Imaging (EI), a web-deployed, patient-centric HTML5 universal viewer designed to consolidate DICOM and Non-DICOM images from every department into a single platform. The solution is extended by specialized modules: NovaCardio (cardiology imaging with structured reporting), MammoIQ (breast imaging with MQSA compliance), CryptoChart (CD-free medical image sharing), and Nova 3D+ (3D visualization). NovaPACS EI integrates with major EMR platforms including Epic and Cerner, positioning the product as a workflow layer rather than a standalone archive.
Novarad South generates revenue through quote-based evergreen subscription licensing that bundles all updates and professional services for PACS replacement, migration, and ongoing support. Go-to-market is a direct enterprise sales motion focused on the Southeast US, supported by 24/7 customer service and downloadable thought-leadership content (e.g., the PACS Support Investment Whitepaper, Nov 2024). The commercial positioning emphasizes reduced total cost of ownership and interoperability with incumbent clinical systems rather than disruptive pricing.
Novarad South firmographics
Firmographics- Name
- Novarad South
- Legal name
- iPro Inc.
- Website
- https://novaradsouth.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Novarad South, a DBA of iPro Inc., provides NovaPACS EI enterprise imaging and specialty modules (cardiology, breast, 3D, image sharing) to hospitals, imaging centers, reading groups, and clinics across the Southeastern United States under an evergreen subscription model.
- Ownership category
- akta.pro rank
Novarad South industry classification
Industry- Product category
- Healthcare Enterprise Imaging Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Picture Archiving & Communication Systems (PACS) (HLACALAA)
- akta.pro secondary industries
- Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Radiology Reporting, Dictation & Structured Reporting (HLACALAF)
Keywords
Where Novarad South is headquartered
LocationHeadquarters
- HQ city
- Calhoun
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Novarad South business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Software Licensing: Enterprise imaging and PACS software licensing with evergreen model including updates at no additional cost
- Implementation & Migration Services: Professional services for PACS replacement, migration, and enterprise imaging implementation with proven process ensuring data integrity and minimal downtime
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Imaging Platform - Quote-based licensing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Novarad South product offering
Product offeringCore offering
Novarad South provides enterprise imaging and PACS software that consolidates all DICOM and Non-DICOM images from every department into a single patient-centric HTML5 viewer. Its flagship platform, NovaPACS EI, is complemented by specialized modules — NovaCardio (cardiology), MammoIQ (breast imaging), CryptoChart (image sharing), and Nova 3D+ (3D visualization) — and is licensed as evergreen software with included updates. The company also delivers professional services for PACS replacement, migration, and implementation, supported by 24/7 regional support for healthcare organizations in the Southeast United States.
Product overview
Novarad South offers NovaPACS Enterprise Imaging (EI) as its core unified platform for enterprise imaging, supporting all DICOM and Non-DICOM images from every department. The platform includes web-deployed HTML5 universal viewing, intelligent routing, and complete customization. It integrates specialized modules including NovaCardio (cardiology imaging with structured reporting), MammoIQ (breast imaging with MQSA reporting), CryptoChart (image sharing without logins or CDs), and Nova 3D+ (3D visualization). The solution is marketed as evergreen software with included updates and is designed to replace legacy PACS systems with minimal disruption.
Differentiator
Problem solved
Functional benefit
Brands
- NovaPACS EI: Enterprise Imaging platform providing web-deployed viewer, complete customization, intelligent routing, single-click Nova 3D+, and worklist management.
- CryptoChart
- NovaCardio
- MammoIQ
Products and services
- NovaPACS EI (Enterprise Imaging)
Quantifiable outcome
- Reduced report turnaround time - radiologists able to sign immediately after dictation
- +1 more outcomes
Companies that use Novarad South
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Novarad South technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Novarad South partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iPro Inc.coreiPro Inc. is the parent company of Novarad South, providing corporate infrastructure, cookie policy, and operational support. The Novarad South brand operates under iPro Inc.'s umbrella, with the website hosted at novaradsouth.ipro-inc.com.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Novarad South competitors and assessment
Company assessmentDirect peers
- Carestream Health: Direct PACS and enterprise imaging competitor offering Vue PACS to hospitals and imaging centers with similar radiology workflow focus.
- Intelerad Medical Systems: Cloud-based PACS and enterprise imaging vendor serving hospitals, imaging centers, and reading groups with comparable workflow and interoperability focus.
- Sectra: Provides enterprise imaging PACS and VNA solutions to hospitals and imaging centers, comparable in scale of customer and product breadth.
- Fujifilm Healthcare: Sells Synapse PACS, a direct competitor in enterprise imaging for hospitals and radiology groups, with similar universal viewer and multi-specialty positioning.
- Novarad: The original Novarad brand and parent product line of NovaPACS. Comparable as the same underlying enterprise imaging and PACS platform sold under a different regional/brand identity.
- Visage Imaging: Specialist in enterprise imaging with a unified viewer approach similar to NovaPACS EI, targeting academic medical centers and large hospital systems.
Emerging players
- RamSoft: Cloud-native PACS and imaging workflow vendor targeting imaging centers and mid-sized hospitals with a similar regional and SMB account profile.
Broad incumbents
- GE HealthCare: Major incumbent offering Edison/True PACS alongside imaging modalities, with substantially larger R&D and installed base than regional PACS specialists.
- Philips (Philips Health Systems): Broad incumbent offering Vue PACS as part of a wider healthcare IT and modality portfolio, competing against Novarad South for large hospital enterprise imaging deals.
- Siemens Healthineers: Enterprise imaging incumbent with syngo PACS and broader diagnostic imaging portfolio, a frequent competitor in hospital enterprise deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Novarad South social profiles
Digital presenceNovarad South financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novarad South leadership team
Management profileNumber of profiles
Novarad South funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novarad South M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novarad South
What does Novarad South do?
Novarad South provides enterprise imaging and PACS software that consolidates all DICOM and Non-DICOM images from every department into a single patient-centric HTML5 viewer. Its flagship platform, NovaPACS EI, is complemented by specialized modules — NovaCardio (cardiology), MammoIQ (breast imaging), CryptoChart (image sharing), and Nova 3D+ (3D visualization) — and is licensed as evergreen software with included updates. The company also delivers professional services for PACS replacement, migration, and implementation, supported by 24/7 regional support for healthcare organizations in the Southeast United States.
Is Novarad South a public or private company?
Novarad South is a private company. It is classified as corporate owned and is currently operating.
When was Novarad South founded?
Novarad South was founded in 1998.
Where is Novarad South based?
Novarad South is headquartered in Calhoun, United States, in the North America region.
How does Novarad South make money?
Two revenue lines are on record. Software Licensing is the primary driver. The others are implementation & Migration Services.
Who are Novarad South's main competitors?
Direct peers on record are Carestream Health, Intelerad Medical Systems, Sectra, Fujifilm Healthcare, Novarad and Visage Imaging. RamSoft is listed as an emerging player. Broad incumbents are GE HealthCare, Philips (Philips Health Systems) and Siemens Healthineers.
Does Novarad South have an API?
No public API is recorded for Novarad South.
What industry is Novarad South in?
Novarad South's product category is Healthcare Enterprise Imaging Software. Its primary akta.pro industry code is HLACALAA, Picture Archiving & Communication Systems (PACS), with a secondary code of HLACALAD, Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic). Its NAICS code is 51321 and its SIC code is 7372.