Mentally Well Schools

What Mentally Well Schools does

Mentally Well Schools Limited is a UK-based, founder-owned private company founded in 2019 by psychotherapist Ava Shabnum Hasan, operating an online platform that delivers evidence-informed mental health programmes and CPD training to schools in the UK and internationally. The core product is a library of age-segmented programmes — a 12-week course for ages 5-7, an 18-week course for ages 7-13, a 21-week course for ages 14-18, a 15-lesson Worry & Wellbeing course, an 8-lesson Transition course, and a 15-module Staff Mental Health & Wellbeing programme — all grounded in CBT, DBT, mindfulness, CFT, and trauma-informed approaches. The company also runs DfE quality-assured Senior Mental Health Lead Training in two variants (covering 3 or 8 of the DfE principles) and, as of 2025, online counselling for school staff.

The platform is a web-based membership site with video content, drip-fed programme delivery, webinar recordings, and an online community forum. Technology integrations are limited to standard commercial tooling: PayPal and Stripe for payments, Mailchimp for email, and Google Analytics for tracking. The company is in the early stages of WCAG 2.1 AA accessibility compliance. Distribution is primarily self-serve via the company website, supplemented by purchase orders for schools, academy trusts, and local authorities, with bespoke training delivered via live online cohorts capped at 12 participants.

Revenue is generated through annual subscription memberships (individual £295/year; school plans ranging £675–£1,475/year depending on user count; staff programme £250–£500/year), one-time fees for Senior Mental Health Lead Training courses (£395 or £795 per person), and professional fees for online counselling and bespoke CPD workshops. The customer base spans individual primary and secondary schools, academy trusts, and international schools (with testimonials from Italy, Sudan, and Brunei). No funding rounds, acquisitions, or institutional investment are disclosed; the company appears to operate as a bootstrapped, founder-led business.

Name

Mentally Well Schools

Legal name

Mentally Well Schools Limited

Website

https://mentallywellschools.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentally Well Schools is a UK-based online platform, founded in 2019, that delivers evidence-informed mental health programmes, DfE quality-assured Senior Mental Health Lead training, and counselling services to primary and secondary schools in the UK and internationally.

Ownership category

akta.pro rank

Product category

School Mental Health Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

School-Based Mental & Behavioral Health Services (EDAJAIAB)

akta.pro secondary industries

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD)

Keywords

• School mental health training
• CPD teacher training
• Student wellbeing programmes
• Evidence-based therapy
• Educational mental health

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual subscription plans providing access to programme library, CPD webinar recordings, and community forum. Tiered by user count (individual, 1-20, 21-40, 41-60, 61-80, 81-100, 101-120 users). Recurring annual revenue model.
2. CPD Training Courses: Senior Mental Health Lead Training courses (3 Principles at £395, 8 Principles at £795). Other bespoke CPD training sessions available. One-time course fees with additional ongoing discounts for members.
3. Staff Mental Health Programme Package: Standalone annual subscription for Staff Mental Health & Wellbeing Programme (15 modules) with tiered pricing based on staff count (£250-£500/year).
4. Online Counselling: Online counselling services for school staff, provided by psychotherapist.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mentally Well Schools delivers evidence-informed mental health programmes and CPD training for schools. Core offerings include age-specific Mental Health Skills Programmes for students aged 5-7, 7-13, and 14-18; a Staff Mental Health & Wellbeing Programme (15 modules); a Worry & Wellbeing Programme; a Transition Programme; and DfE quality-assured Senior Mental Health Lead Training courses (covering 3 or 8 DfE principles). The company also provides online counselling for school staff, CPD training workshops, and bespoke coaching.

Product overview

Mentally Well Schools is an online platform offering evidence-informed mental health programmes and CPD training for schools. The core offering consists of age-specific Mental Health Skills Programmes for students (Ages 5-7, 7-13, and 14-18), a Staff Mental Health & Wellbeing Programme, a Worry & Wellbeing Programme, and a Transition Programme. The company also provides two Senior Mental Health Lead Training courses (covering 3 or 8 DfE principles) and online counselling services for school staff. Additional services include CPD training workshops, coaching, and a free resources library. Membership plans (Individual, School Annual, and Staff Programme) provide access to all programmes with tiered pricing based on user count.

Differentiator

Problem solved

Functional benefit

Products and services

• Staff Mental Health & Wellbeing Programme A 15-module evidence-based programme written using CBT, DBT, Mindfulness and CFT approaches designed to help teachers and school staff manage occupational stress and reduce the likelihood of burnout. Available as a standalone subscription or as part of membership packages.
• Ages 5-7 Mental Health Skills Programme A 12-week evidence-informed and skills-based programme for students aged 5-7, teaching practical mental health skills using evidence-based approaches such as CBT, DBT, and trauma-informed practice. Includes lesson plans, PowerPoints, worksheets, and video content.
• Ages 7-13 Mental Health Skills Programme An 18-week evidence-informed and skills-based programme for students aged 7-13 incorporating mindfulness skills and emotion regulation strategies, written using CBT and DBT approaches.
• Ages 14-18 Mental Health Skills Programme A 21-week skills-based programme for students aged 14-18 written using evidence-based DBT (a third-wave CBT), teaching practical skills to promote emotional regulation.
• Worry & Wellbeing Programme A 15-lesson programme for students approximately ages 6-12 that teaches evidence-based strategies to reduce worry and frustration and build resilience.
• Transition Programme An end-of-academic-year transition programme of 8 comprehensively planned lessons for approximately ages 7-11, equipping children with evidence-based skills to navigate change.
• Senior Mental Health Lead Training (8 Principles) A 12-week or 3-day online DfE quality-assured training course providing expert guidance on all 8 principles for a whole-school approach to promoting mental health and wellbeing, including live coaching sessions and access to video-based programmes during the course.
• Senior Mental Health Lead Training (3 Principles) A 12-week online training course covering 3 of the 8 principles for whole-school mental health (Staff Development, Creating an Ethos and Environment, and Working with Parents, Families and Carers), including a toolkit of strategies from CBT, DBT, and Trauma-Informed Practice.
• Online Counselling for School Staff Online counselling services for school staff delivered by a former SENDCo and Senior Leader who specialises in workplace stress, burnout and trauma.
• CPD Training Workshops Evidence-informed CPD training sessions delivered by psychotherapists covering topics including Student Mental Health, Staff Mental Health, Trauma-Informed Practice, Grief and Bereavement, and DBT STEPS-A training. Bespoke training options available.
• Coaching Services Bespoke phone, email or Skype/Zoom coaching to support implementation of programmes in school settings, providing expert guidance on improving mental health and wellbeing.

Quantifiable outcome

• Comprehensive strategic plans covering all 8 DfE principles for whole-school mental wellbeing upon completion of Senior Mental Health Lead Training
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YoungMinds: UK charity providing mental health training, resources, and campaigns for schools and youth professionals. Sells CPD training and classroom resources to the same schools as Mentally Well Schools, often at lower price points.
• Mental Health Foundation: UK charity producing free and paid mental health resources, training, and school-focused programmes. Overlaps with Mentally Well Schools on classroom resources and staff wellbeing content.
• Headspace for Education: Global consumer mental health app with a dedicated school/district licensing programme providing mindfulness and wellbeing content to students and staff. Competes internationally for the same school wellbeing budgets.
• Anna Freud Centre (Schools): Major UK mental health research and training organisation delivering evidence-based programmes, CPD, and senior mental health lead resources to schools. Overlaps with Mentally Well Schools' CBT/DBT-informed programme offering and DfE-aligned training.

Direct peers

• Kooth: Digital mental health platform providing online counselling and wellbeing content to UK students and schools. Competes for school procurement budgets with a subscription/digital model very similar to Mentally Well Schools' recurring membership offering.
• ELSA Support: UK provider of Emotional Literacy Support Assistant (ELSA) training and resources for primary schools. Closely comparable niche: evidence-based school staff training in social-emotional support, sold via subscription and one-off courses.
• Place2Be: UK charity providing mental health counselling, training, and resources directly inside primary and secondary schools. Competes for the same school mental health budget and pupil premium funding that Mentally Well Schools targets.
• MindEd: Free NHS-endorsed e-learning portal for adults working with children and young people on mental health. Directly competes as a no-cost alternative for school staff CPD and senior mental health lead training.
• Thrive Approach: UK social-emotional development programme with school-wide training, online tools, and CPD for staff. Comparable whole-school mental health/wellbeing positioning and tiered school subscription model.

Emerging players

• Satchel Pulse: UK school wellbeing and mental health tracking add-on to the Satchel One platform used by many UK secondary schools. Competes indirectly as a digitally delivered wellbeing tool for the same school customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MentallyWellSchools
• LinkedInlinkedin.com/company/mentally-well-schools
• Instagraminstagram.com/mentally_well_schools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentally Well Schools