Music Makers NY

What Music Makers NY does

Music Makers NY is a privately-held music education and rehearsal facility founded in 2003 by Bob Elliott and operated from a single 8-studio location at 260 W 36th Street, Lower Level, in Midtown Manhattan. The company serves two principal markets: adult musicians seeking rehearsal space, ensemble experience, and live performance opportunities, and corporate clients procuring arts-based team-building and wellness programs. Core operations include hourly studio rentals, the multi-week Join-A-Band adult ensemble program, jam sessions, songwriting circles, livestreaming services, and structured corporate programs covering music instruction (Intro to Guitar, Intro to Piano, Vocal Experience, Rock Band Bootcamp) and improv training (Broadway Meets Business), all delivered by Broadway-seasoned instructors.

The facility is equipped with professional-grade audio gear including a Midas M32 digital mixer, Electro-Voice PA systems, and a full backline inventory across eight studios with capacities from 4 to 20 people. Pricing is published and tiered: studios range from $28/hr (Studio 3, off-peak) to $78/hr (Studio 1, peak); solo and duo same-day sessions are priced at $15 and $25; corporate programs are $625 per class or $5,000 per 8-week cycle with on-site delivery and equipment transportation available. Ticketed showcase performances are hosted at NYC venues including The Cutting Room and The Bitter End, with a documented case-study performance at Lincoln Center's Alice Tully Hall.

Revenue is generated through four mechanisms: usage-based studio rentals (hourly and all-day lockouts), one-time enrollment in ensemble and jam programs, professional services fees for corporate training engagements, and add-on instrument rentals at $15 per session. The go-to-market is hybrid — self-service website and phone booking for consumer studio users, and direct enterprise sales for corporate team-building engagements. Named enterprise clients include Spotify, New York-Presbyterian, Moody's Analytics, and Special Olympics; minor partnerships with D'Addario & Co, 1of1 Custom, Meyers Parking Garage, and Guitar Quackery provide community, vendor, and referral support rather than core revenue.

Name

Music Makers NY

Legal name

Bob Elliott's Music Makers NY

Website

https://musicmakersny.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Music Makers NY is a privately-held Midtown Manhattan music facility founded in 2003, operating 8 rehearsal studios and offering adult ensemble programs, jam sessions, livestreaming, and Broadway-instructor-led corporate music and improv team-building programs.

Ownership category

akta.pro rank

Product category

Music Education & Rehearsal Studio Services

NAICS

Performing Arts Companies (7111), Sound Recording Studios (51224), Musical Groups and Artists (711130)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Songwriting & Composition Services (for hire) (MPAIAHAF), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)

Keywords

• Music rehearsal studios
• Adult ensemble programs
• Corporate team building
• Music education workshops
• Instrument rental services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Studio Rentals: Hourly rental of professional rehearsal studios with various sizes and equipment configurations. Studios accommodate groups from 4 to 20 people with varying hourly rates.
2. Band Workshops and Programs: Multi-week performance programs including Join-A-Band workshops where participants form bands and prepare for live performances
3. Corporate Music Programs: Team-building programs for enterprise clients including Intro to Guitar, Intro to Piano, Vocal Experience, and Rock Band Bootcamp. Priced per class or as 8-week cycles.
4. Corporate Improv Programs: Improvisation workshops for corporate teams led by Broadway-trained instructors, focusing on communication and team-building skills
5. Equipment Rentals: Rental of musical instruments including guitars, keyboards, percussion, and snares for practice at home
6. Jam Sessions: Organized acoustic and electric jam sessions for musicians of various skill levels
7. Livestreaming Services: Professional live streaming of performances and events

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Music Makers NY operates a multi-studio music education and rehearsal facility in Midtown Manhattan offering hourly studio rentals across nine studios, adult ensemble and jam programs (Join-A-Band, Jam Sessions, Songwriting Circle), instrument rentals, and corporate team-building programs including group music lessons and Broadway-style improv workshops delivered on-site or at client facilities.

Product overview

Music Makers NY operates as a multi-faceted music education and performance platform offering adult ensemble programs (Join-A-Band, Jam Sessions, Jam Basics 101, Songwriting Circle), professional studio rentals across eight studios with full backline equipment, livestreaming services, and corporate team-building programs. The corporate offerings include music programs (Intro to Guitar, Intro to Piano, The Vocal Experience, Rock Band Bootcamp) and improv programs (Broadway Meets Business). Equipment rentals and solo/duo rate options provide flexible access to the studio facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Join-A-Band

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• D'Addario & CominorStrategic or Co-development PartnerCollaborative partnership for community events. D'Addario & Co partnered with Music Makers NY for a 'Restring & Recycle' event, providing string recycling services and musical instrument string products to the music community.
• 1of1 CustomminorOthersProvider of custom molded ear plugs and in-ear monitors. Music Makers NY offers 10% discount to customers using promo code MUSICMAKERSNYC. Used by notable artists including Red Hot Chili Peppers, Steely Dan, The Chainsmokers, and Imagine Dragons.
• Meyers Parking GarageminorOthersParking garage partnership providing discounted parking rates for Music Makers NY customers. 4 hours for $30 or $45 for oversized vehicles, with validation at studio front desk.
• Guitar QuackeryminorChannel Partner/ Reseller/ DistributorReferral partner for guitar repair services. Music Makers NY links to Guitar Quackery from their website as a recommended service for guitar repair needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SongDivision: SongDivision runs corporate music team-building workshops (rock bands, drumming, song创作) for enterprise clients globally. It is the closest analogue to Music Makers NY's corporate music and improv offerings, with overlapping buyer (corporate L&D), product (group music workshops), and venue/showcase strategy.
• TeamBuilding.com: TeamBuilding.com is a corporate team-building marketplace and operator offering music-based (and broader) experiential programs to enterprise clients. It addresses the same buyer (corporate L&D/wellness) and use case (music-driven workshops for teams) that drives Music Makers NY's Rock Band Bootcamp and Broadway Meets Business.
• B&H Rehearsal Studios: B&H Studios operates a long-running rehearsal studio facility in the NYC metro area with hourly rates and full backline equipment. It is a direct competitor for Music Makers NY's individual musicians and band rehearsal rental revenue.
• Pearl Studios NYC: Pearl Studios is one of NYC's largest independent rehearsal and recording studio complexes, offering hourly studio rentals with full backline. It directly competes with Music Makers NY on the rehearsal-studio-rental core product in the same Midtown geography.
• Sound Studios NYC: Sound Studios NYC is a Manhattan-based rehearsal studio operator with multiple rooms, hourly rentals, and backline. It competes head-to-head with Music Makers NY on the same Rehearsal Studio + Adult Musician persona in NYC.
• City Sound Project: City Sound Project is a NYC rehearsal studio operator with multiple rooms, gear rentals, and band-focused packages. It competes directly with Music Makers NY on hourly rehearsal rentals for amateur and professional musicians in Manhattan.

Emerging players

• Fender Play: Fender Play is Fender's subscription-based online music-learning platform offering instrument lessons (guitar, bass, ukulele). It competes for the same adult amateur musician persona that populates Music Makers NY's Join-A-Band and Jam Sessions, but through at-home digital delivery rather than rehearsal space.

Broad incumbents

• School of Rock: School of Rock is a national franchise delivering performance-based music education (band rehearsals, group lessons, showcases) for both kids and adults. It overlaps with Music Makers NY's Join-A-Band and ensemble workshop format but at much larger scale and via franchise economics rather than a single flagship facility.
• Jungle City Studios: Jungle City Studios is a high-end NYC recording studio complex offering hourly room rentals, backline, and production services. It overlaps Music Makers NY on the rehearsal/recording-rental side but emphasizes premium recording rather than music education or corporate team-building.
• Manhattan Center Studios: Manhattan Center (Hammerstein Ballroom, Grand Ballroom, recording studios) operates large-scale event and rehearsal/recording facilities in Midtown. It overlaps Music Makers NY on studio rental and venue/showcase usage but at a much larger, more generalized event-venue scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/musicmakersny
• LinkedInlinkedin.com/company/music-makers-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music Makers NY