Misco Nl

What Misco Nl does

Misco NL, legally Misco Netherlands BV (trading as Misco Direct), is a privately held B2B IT reseller and solutions provider headquartered in Naarden, Netherlands, with more than 30 years of operating history. Its core offering is an online catalog of more than 50,000 IT products from over 100 brands (HP, Lenovo, Dell, Microsoft, Samsung, Apple, Cisco, Adobe, iiyama, Acer, Yealink, Logitech, and others) sold to business, education, and public-sector customers in the Netherlands and Benelux, with claimed worldwide delivery through a 50+ country partner network. Distribution is operated as a Value-Added Reseller model through both an e-commerce storefront (misco.nl) and a direct sales team reachable via phone and email.

On top of the hardware book, Misco NL has built a managed-services stack covering the full IT asset lifecycle: Misco MDM (cross-platform mobile device management integrated with Microsoft Intune, Jamf, and Samsung Knox), Lifecycle Management Services (provisioning, deployment, asset control, maintenance, data security), IT-Recycle (certified data erasure and circular-IT disposal with ESG reporting), and IT Leasing & Finance Solutions including Device-as-a-Service. It also sells Networking Solutions across five domains (Core, Edge, Management & Intelligence, Security, SDWAN/SDLAN) and runs Misco Educatie as a dedicated education-vertical program. Revenue is generated primarily through transactional hardware sales and increasingly through recurring service contracts (MDM, lifecycle, leasing), with B2B unit pricing, quote-based enterprise pricing, and monthly subscription models for leasing and managed services; pricing is publicly listed excluding Dutch VAT (BTW).

Name

Misco Nl

Legal name

Misco Netherlands BV

Website

https://www.misco.nl

Company type

Private

Operating status

Operating

Short description

Misco NL is a privately held Dutch B2B IT reseller (Misco Netherlands BV, headquartered in Naarden) distributing 50,000+ products from 100+ brands, plus managed services (MDM, lifecycle management, IT recycling, leasing/DaaS), targeting business, education, and public-sector customers.

Ownership category

akta.pro rank

Product category

IT Reseller and Managed Services

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Network Operations Outsourcing (NOC Services) (BPAEAMAD), Returns, Reverse Logistics & Refund/Exchange Automation (RMA) (TLAEACAH)

Keywords

• IT hardware distribution
• Business IT solutions
• IT lifecycle management
• Mobile device management
• IT leasing services

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Hardware Product Sales: Sale of IT hardware including computers, laptops, monitors, peripherals, networking equipment, and accessories from major brands. One-time transaction model with pricing per product.
2. Managed Services: Lifecycle management, MDM services, IT recycling, and circular IT solutions. Recurring service revenue from ongoing management and support.
3. IT Financing/Leasing: Flexible IT leasing solutions allowing organizations to spread hardware/software costs over time with Device as a Service options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Misco NL is a B2B Value-Added Reseller and IT solutions provider that distributes more than 50,000 IT hardware, software, networking, and peripheral products from over 100 major brands to organizations in the Netherlands and beyond. Around this catalog it bundles managed services including Mobile Device Management (Microsoft Intune, Jamf, Samsung Knox), IT lifecycle management, certified IT recycling, IT leasing and Device as a Service financing, enterprise networking solutions, and a sustainability program, supported by direct B2B sales and an online ordering platform at misco.nl.

Product overview

Misco is a B2B IT reseller and solutions provider offering more than 50,000 IT products from over 100 leading brands including HP, Lenovo, Dell, iiyama, Philips, Samsung, and Acer. The core offering is the Misco Direct online catalog platform for purchasing business IT hardware. This is complemented by managed services including Mobile Device Management (MDM) integrating with Microsoft Intune, Jamf, and Samsung Knox; Lifecycle Management Services covering provisioning through disposal; IT Recycling with certified data destruction; IT Leasing and Finance Solutions for flexible procurement; Networking Solutions across five strategic domains; and Sustainable Technology Services. The company serves education and public sector organizations alongside commercial businesses, emphasizing durability, performance, and reliability in IT procurement.

Differentiator

Problem solved

Functional benefit

Brands

• Misco Educatie: IT solutions specialized for education sector
• Misco MDM
• Lifecycle Management
• IT Recycling
• IT Leasing and Finance Solutions

Products and services

• Misco Direct IT Reseller Platform
• Misco MDM (Mobile Device Management)
• Lifecycle Management Services
• IT-Recycle
• IT Leasing & Finance Solutions
• Networking Solutions
• Sustainable Technology Services
• Misco Educatie

Quantifiable outcome

• Lower total cost of ownership through sustainable lifecycle management and circular IT approach
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorMajor brand partnership featuring extensive HP product catalog including PCs, laptops, printers, accessories, and enterprise solutions. Featured prominently on homepage and dedicated product sections.
• LenovocoreChannel Partner/ Reseller/ DistributorFeatured brand partner offering ThinkPad laptops, desktops, and accessories built for productivity and reliability. Dedicated landing page showcasing Lenovo products.
• DellcoreChannel Partner/ Reseller/ DistributorBrand partner providing business laptops, desktops, and monitors known for reliability and durability.
• SamsungcoreChannel Partner/ Reseller/ DistributorPartner offering monitors, storage, and mobile solutions combining performance with enterprise-ready features.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorBrand partner for Windows, Office, and Surface devices providing secure productivity and cloud integration solutions.
• iiyamacoreChannel Partner/ Reseller/ DistributorBrand partner specializing in business, gaming, and touchscreen monitors with ProLite series for reliable performance.
• CiscomajorChannel Partner/ Reseller/ DistributorNetworking, security, and collaboration platforms for modern businesses.
• AdobemajorChannel Partner/ Reseller/ DistributorSoftware solutions including creative and enterprise software products.
• YealinkmajorChannel Partner/ Reseller/ DistributorVoIP phones, headsets, and video solutions for seamless communication in hybrid workplaces. Dedicated landing page with headset product showcase.
• Microsoft IntunecoreTechnology or IntegrationMDM platform integration for organizations with Microsoft 365 environments. Strong in endpoint policy, compliance, and remote management capabilities.
• JamfcoreTechnology or IntegrationMDM platform specializing in Apple device management (iPhone, iPad, Mac) with strong focus on security and user convenience.
• Samsung KnoxcoreTechnology or IntegrationMDM platform suitable for organizations intensively using Samsung devices in healthcare, education, and government sectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: One of the largest global IT distributors with deep vendor relationships across HP, Lenovo, Cisco, Microsoft, and Apple. Directly comparable value-added distribution model serving resellers and enterprise customers.
• Arrow Electronics (Enterprise Computing Solutions): Global value-added distributor serving the enterprise computing market with hardware, software, and services. Comparable VAR model with deep vendor partnerships and lifecycle management offerings.
• TD SYNNEX: Global IT distribution and solutions aggregator formed from Tech Data and SYNNEX. Comparable as a broad-line multi-vendor distributor with managed services and lifecycle offerings, though at vastly greater scale.
• Bechtle: Large German-headquartered IT systems integrator and VAR with significant presence across Europe. Comparable in offering IT hardware distribution combined with managed services, system integration, and lifecycle support.

Direct peers

• ALSO Group: Pan-European IT distributor headquartered in Switzerland with strong Benelux presence. Directly comparable as a multi-vendor value-added distributor offering hardware, software, and cloud/managed services to resellers and enterprise customers.
• Copaco: Dutch IT distributor offering hardware, software, networking, and cloud solutions to B2B customers. Most direct geographic and product overlap with Misco NL given shared Dutch footprint and VAR business model.

Regional players

• KommaGo: Dutch B2B IT solutions provider offering hardware distribution, managed services, and lifecycle support. Comparable Dutch-market focus and VAR business model, smaller in scale than Misco NL.
• Westcoast: UK-based IT distributor offering hardware, software, and unified communications. Comparable business model in multi-vendor distribution with growing services portfolio, though primarily serving the UK market.
• Prove (Belgian IT distributor): Belgian IT distributor offering hardware, software, networking, and cloud solutions to B2B customers. Comparable in multi-vendor distribution and adjacent Benelux geography to Misco NL.

Emerging players

• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft ecosystem services and managed solutions. Partial overlap with Misco's Intune/Microsoft-centric MDM and workplace services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misco Nl