Precision Exotics

What Precision Exotics does

Precision Exotics is a privately held, founder-owned experiential services company based in Sheridan, Wyoming, that delivers exotic supercar driving experiences and high-speed airshow runway performances at aviation events across the United States. The company operates a mobile, event-driven model: it transports a fleet of five exotic vehicles (including a 2023 Porsche 911 GT3, 2021 Lamborghini Huracan Evo, 2024 McLaren Artura, 2023 Corvette C8 ZO6, and 2018 Jeep Trackhawk) to airshow tarmacs, frequently on military bases, where attendees can purchase one-time driving experiences. Its three core paid products are the Precision Autocross Drive Experience ($249, 3-lap coned track), the Precision Extreme Drive Experience ($299, 160+ MPH on a closed runway with an instructor), and the Precision Quick Drive (a 10-mile open-road cruise), supplemented by airshow performances such as car-vs-plane runway races and para-jumper demonstrations developed in partnership with teams like the Patriot Parachute Team.

Revenue is generated almost entirely through direct-to-consumer prepaid vouchers sold via the company's Squarespace-hosted e-commerce site and walk-up on-site sales at airshow operations desks. All sales are final and non-refundable absent full event cancellation. The customer base is entirely individual car and aviation enthusiasts; there are no enterprise contracts, no subscription offering, and no mobile app or digital platform layer. Marketing runs through organic social (Facebook, YouTube, Instagram, LinkedIn, TikTok), the company website, and an email newsletter, supported by an ICAS membership and a broad web of dealer, logistics, and military-affiliated sponsorship partners. The team is small (1–10 employees) and led by founder Eric Nelson, a former Marine and prior exotic-car rental operator, alongside a COO with Air Force and NASA Dryden Flight Research Center experience, a former Blue Angels crew chief serving as Chief Adviser, and a General Manager from a retail operations background. The business is bootstrapped with no disclosed institutional funding.

Name

Precision Exotics

Legal name

Precision Exotics

Website

https://precisionexotics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Precision Exotics is a bootstrapped, founder-owned mobile experiential services company that sells prepaid exotic supercar driving experiences and airshow runway performances to car and aviation enthusiasts at U.S. airshows.

Ownership category

akta.pro rank

Product category

Exotic Car Driving Experiences

akta.pro primary industry

Exotic Supercar Rentals (THADAMAA)

Keywords

• Supercar driving experiences
• Airshow driving events
• Exotic car experiences
• Track day rentals
• High-speed runway driving

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Driving Experience Sales: Precision Exotics generates revenue through the sale of prepaid driving experience vouchers for exotic supercars at airshows. Customers purchase experiences online in advance or at the event desk. Revenue is one-time transaction-based for each driving experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Precision Exotics operates a mobile, event-driven business that travels to airshows across the United States and offers paid supercar driving experiences to individual attendees. Customers buy prepaid vouchers (or buy on-site at the operations desk) and then drive exotic vehicles—either on a coned autocross track, at high speed on closed runways, or on a 10-mile open-road cruise—accompanied by professional driving instructors. The company also performs choreographed runway shows, including car-versus-car and car-versus-plane races, at select airshows.

Product overview

Precision Exotics is a supercar driving experience company that brings exotic vehicles to airshows and events across the United States. The company offers three distinct driving experience products: the Precision Autocross Drive Experience (a coned track for $249), the Precision Extreme Drive Experience (high-speed closed runway driving past 160 MPH for $299), and the Precision Quick Drive (10-mile open road cruise). The company also provides airshow performances including car vs. car and car vs. plane races. The fleet includes five exotic vehicles: 2023 Porsche 911 GT3, 2021 Lamborghini Huracan Evo, 2024 McLaren Artura, 2023 Corvette C8 ZO6, and 2018 Jeep Trackhawk.

Differentiator

Problem solved

Functional benefit

Products and services

• Precision Autocross Drive Experience Coned autocross track experience on airshow grounds in which participants drive an exotic supercar for 3 laps to feel its speed, braking, and handling, with a comprehensive car overview and a professional driving instructor accompanying every drive.
• Precision Extreme Drive Experience High-speed driving experience performed on closed runways in which participants push a chosen exotic supercar past the 160 MPH barrier while a professional driving instructor coaches them from the passenger seat.
• Precision Quick Drive 10-mile round-trip cruise on open public roads in an exotic supercar with a Precision Exotics employee riding shotgun to show the route and answer questions while the participant drives in normal traffic.
• Precision Airshow Performances Choreographed runway performances at select airshows across the country, including high-speed car-versus-car and car-versus-plane races, personnel transfers between cars and aircraft, and para-jumper demonstrations involving parachutists landing in a moving exotic car.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ICAS (International Council of Air Shows)coreStrategic or Co-development PartnerPrecision Exotics is a proud member of ICAS, the International Council of Air Shows, which is the governing body for air show events in North America. Membership provides industry credibility and access to the airshow community.
• Pacific Air CargominorOthersAir cargo logistics partner that supports transportation of exotic vehicles to airshow venues across the country.
• Wounded Warrior ProjectminorOthersNonprofit organization supporting wounded veterans. Precision Exotics supports the organization as part of its military appreciation efforts.
• Motorcar of GeorgiaminorOthersGeorgia-based exotic and luxury car dealership listed as a partner/sponsor of Precision Exotics.
• Select LuxuryminorOthersLuxury car dealership partner providing sponsorship support to Precision Exotics.
• Carl Black Chevy Buick GMC KennesawminorOthersGeorgia-based automotive dealership partner supporting Precision Exotics events.
• Franklin AirshowminorOthersAirshow event organizer partnership for collaborative appearances.
• Patriot Parachute TeamminorOthersPrecision Exotics has partnered with the Patriot Parachute Team for unique airshow performances including car vs plane demonstrations.
• Airshows.aerominorChannel Partner/ Reseller/ DistributorAirshow industry platform partner that may help promote Precision Exotics appearances at events.
• Budde PromominorOthersPromotional/marketing partner providing branding and promotional support.
• Truck Specialties LLCminorOthersTruck and specialty vehicle equipment partner for support vehicles and transportation needs.
• ColorchromeminorOthersMarketing and branding partner for Precision Exotics promotional materials.
• PG PrintminorOthersPrinting services partner for promotional and operational printed materials.
• Revworks IncminorOthersAutomotive services partner potentially supporting vehicle maintenance and technical needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lap of Luxury Exotic Car Rentals: Lap of Luxury offers exotic car rentals and driving experiences for enthusiasts and entertainment purposes, comparable in fleet mix and day-of-use driving experiences.
• Dream Racing: Dream Racing provides exotic car driving experiences and racing school programs at dedicated tracks, sharing the same core product (supercar laps with instruction) and target customer (enthusiasts willing to pay for the experience).
• Gotham Dream Cars: Gotham Dream Cars rents exotic and luxury vehicles for street and event use, overlapping with Precision Exotics' fleet offering and enthusiast customer segment, though without the airshow-specific venue angle.
• World Class Driving Experience: World Class Driving Experience offers exotic car and driving experiences at racetracks across the US, with the same enthusiast target customer and similar behind-the-wheel product format.
• Xtreme Xperience: Xtreme Xperience operates exotic supercar driving experiences at racetracks and events across the US, offering similar autocross and high-speed run formats overlapping directly with Precision Exotics' Autocross and Extreme Drive products.
• Bondurant High Performance Driving School: Bondurant offers high-performance driving experiences and instruction in exotic vehicles, directly comparable in product (supercar-driven experiences with professional instructors) and partially in customer base.
• The Motorsport Lab: The Motorsport Lab runs touring exotic car driving experiences at racetracks and events nationwide, with a mobile event model comparable to Precision Exotics' airshow tour.

Broad incumbents

• Sixt Rent a Car: Sixt offers premium and exotic vehicle rentals as part of a broad global mobility portfolio, advancing into the same luxury/exotic behind-the-wheel customer segment though via traditional rental locations.
• Enterprise Exotic Car Collection: Enterprise's Exotic Car Collection provides luxury and exotic vehicle rentals through a national network, offering parallel access to exotic vehicles for enthusiast customers but without the event-driven airshow distribution model.

Emerging players

• Turo: Turo is a peer-to-peer marketplace for unique and exotic vehicle rentals, overlapping with Precision Exotics on the enthusiast customer and exotic fleet dimensions but using a marketplace model rather than curated event experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/K1-R7pWKbv4
• Facebookfacebook.com/precisionxusa
• LinkedInlinkedin.com/company/precision-exotics
• Instagraminstagram.com/precisionexotics
• TikToktiktok.com/@precisionexotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Exotics