Mr. Glasses Creative Agency
Australian guerrilla advertising creative studio with 25+ years' experience executing unconventional out-of-home, mural, and experiential marketing campaigns for enterprise brands across fashion, entertainment, film, music, and beverage sectors, operating from Sydney and Los Angeles.
- Company typePrivate
- Founded2000
- HeadquartersRedfern, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mr. Glasses Creative Agency does
Mr. Glasses Creative Agency is an Australian guerrilla advertising creative studio operating for over 25 years (founded 2000), with dual headquarters in Redfern, Sydney and Los Angeles. The firm specializes in out-of-home street media and experiential marketing, executing unconventional brand campaigns through twelve core service lines: street posters, hand-painted murals, stencils, light projections, experiential activations, billboards, peer-to-peer sampling, program distribution, coaster advertising, pedestrian button covering, sticker bombing, and vehicle wraps. Its foundational asset is a 100% owned-and-operated network of street poster sites, billboard locations, and DA-approved mural walls across five Australian states (NSW, VIC, QLD, WA, SA), enabling direct execution without third-party vendor dependencies.
The agency serves enterprise clients across fashion, entertainment/film, music, beverage/alcohol, financial services, sports, and non-profit sectors. Its disclosed client roster includes Warner Bros, Disney/Marvel, Nike, adidas, Vans, Spotify, Corona, Budweiser, American Express, AFL, Greenpeace, and Hachette, among others. Notable executions include the 2017 IT Movie red balloon installation (6.5 million global reach in 24 hours) and the 2015 Ant-Man mini-billboard campaign (delivering global virality on a $22,000 budget). The firm operates as a founder-led boutique with 1-10 employees and no disclosed external funding.
The business model is project-based with two primary revenue streams: campaign execution fees (one-time per engagement) and media asset rental fees (street poster sites, billboard locations, mural walls). Pricing is quote-based with no publicly disclosed rate cards. Go-to-market is direct enterprise field sales targeting brand marketers in fashion, entertainment, film, music, and consumer goods, supplemented by event-driven demand generation through the firm's multi-year Secret Walls live art battle partnership. Marketing channels include an active organic social presence on Instagram, Facebook, and YouTube, a downloadable media kit, and earned media coverage from prior campaign executions in outlets including Yahoo, Entertainment Weekly, Time Magazine, Ad Week, Mumbrella, and the Huffington Post.
Mr. Glasses Creative Agency firmographics
Firmographics- Name
- Mr. Glasses Creative Agency
- Legal name
- Mr Glasses Creative Agency
- Website
- https://mrglasses.agency
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Australian guerrilla advertising creative studio with 25+ years' experience executing unconventional out-of-home, mural, and experiential marketing campaigns for enterprise brands across fashion, entertainment, film, music, and beverage sectors, operating from Sydney and Los Angeles.
- Ownership category
- akta.pro rank
Mr. Glasses Creative Agency industry classification
Industry- Product category
- Advertising Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Mr. Glasses Creative Agency is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Mr. Glasses Creative Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Guerrilla Marketing Campaigns: Project-based fees for designing, planning and executing guerrilla advertising campaigns, street posters, murals, stencils, light projections, and experiential marketing activations. Services are customized per client with pricing based on scope, media assets used, and campaign duration.
- Media Asset Rental: Rental and placement fees for proprietary media assets including street poster sites, billboard locations, and mural walls. Can be booked independently or as part of full-service campaigns.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Mr. Glasses Creative Agency product offering
Product offeringCore offering
Mr. Glasses Creative Agency is a guerrilla advertising creative studio that designs, plans, and executes outdoor street media campaigns for brands. It produces multi-format out-of-home work including street posters, hand-painted murals, stencils, light projections, billboards, sticker bombing, pedestrian button covers, coasters, vehicle/mobile wraps, experiential activations, and peer-to-peer sampling programs. The agency also distributes program materials such as coasters and other physical media assets.
Product overview
Mr. Glasses Creative Agency is a guerrilla advertising creative studio offering a comprehensive suite of experiential and out-of-home marketing services. The core offering includes Street Posters (their flagship authorized street posting network), Murals (hand-painted and spray-painted wall advertising), Stencils (street and reverse stencil art), Light Projections (guerrilla projection advertising), Experiential Marketing (guerrilla stunts and immersive activations), Billboards (street-level and elevated), Peer to Peer sampling, Program Distribution, Coaster Advertising, Pedestrian Button Covering, Sticker Bombing, and Vehicle/Mobile Wraps. The company operates nationwide across Australia (Sydney, Surry Hills, Paddington, Alexandria) and internationally from Los Angeles, specializing in creating unconventional media spaces and real-world brand experiences that generate organic social engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Guerrilla Street Poster Campaigns Design, planning, and execution of street poster campaigns using the agency's owned street poster network, targeted at brands seeking high-impact urban visibility.
- Hand-Painted Mural Campaigns Custom hand-painted murals executed on council-approved (DA-approved) mural walls for brand activations and product launches.
- Stencil Campaigns Stencil-based street advertising executed in urban environments as part of guerrilla brand campaigns.
- Light Projection Campaigns Projection-based outdoor advertising using light projections on buildings and urban surfaces for nighttime brand impact.
- Billboard Campaigns Traditional out-of-home billboard campaigns executed through the agency's owned billboard sites.
- Experiential Marketing Activations Live brand experiences and experiential activations designed and executed in physical environments for consumer engagement.
- Peer-to-Peer Sampling Programs Peer-to-peer product sampling campaigns that distribute physical samples or materials through networks of individuals to drive consumer trial.
- Program Distribution (Coasters and Physical Media) Distribution of physical media assets such as coasters and similar program materials as part of guerrilla brand campaigns.
- Pedestrian Button Covering Guerrilla placement of branded covers on pedestrian crossing buttons as a high-density urban street format.
- Sticker Bombing Campaigns Large-scale sticker distribution campaigns placed in urban environments for grassroots brand visibility.
- Vehicle and Mobile Wraps Branded vehicle and mobile wrap executions used as moving out-of-home advertising units in target areas.
- Bespoke Poster Creation Custom-designed posters created in-house as part of street poster and wider out-of-home campaign offerings.
Quantifiable outcome
- IT Movie campaign achieved 6.5 million reach in 24 hours with red balloon installations
- +3 more outcomes
Companies that use Mr. Glasses Creative Agency
Customer profileNamed customers34 records
Segments6 records
Ideal customer profiles4 records
Mr. Glasses Creative Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mr. Glasses Creative Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Secret WallscoreMulti-year partnership for producing Secret Walls live art battle events across Australia and domestic US battles. Mr Glasses has been working with Secret Walls for 3 years producing Australian tours and paid sponsorship shows. Secret Walls is described as the 'Fight Club' of the art scene with 13 years of history across 95 cities in 45 countries.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mr. Glasses Creative Agency competitors and assessment
Company assessmentDirect peers
- MKG: Experiential marketing and creative agency producing brand activations, events, and immersive experiences for enterprise clients. Directly comparable in experiential creative execution and enterprise client servicing.
- George P. Johnson Experience Marketing: Experience marketing agency producing immersive brand activations, pop-ups, and live events for global brands. Directly comparable in execution of physical, real-world brand experiences.
- Alliance Outdoor: US-based out-of-home advertising company specializing in street-level poster advertising and wheat-paste campaigns in major US cities. Closest direct analog to Mr Glasses' owned street poster network and paste-up street media offering.
- Momentum Worldwide: Global experiential marketing agency within IPG, designing brand experiences, sponsorships, and retail activations. Comparable to Mr Glasses' experiential and event-driven GTM motion for enterprise clients.
- Jack Morton Worldwide: Global brand experience agency producing experiential campaigns, events, and activations for major brands. Comparable in service mix (experiential activations, brand storytelling) and enterprise client base.
- Sparks: Global experiential marketing agency delivering brand experiences, pop-ups, and immersive activations for enterprise clients. Highly comparable to Mr Glasses' experiential marketing, stunt, and activation services.
Broad incumbents
- JCDecaux: World's largest outdoor advertising company operating street furniture, billboards, and transit media globally. Comparable in outdoor/billboard advertising inventory but operates at vastly larger scale and does not specialize in guerrilla creative.
- Outfront Media: Major US out-of-home media company operating billboards, transit, and street furniture networks. Comparable in owning physical media assets (billboards) but operates as a media seller rather than a creative agency.
- Lamar Advertising: One of the largest outdoor advertising operators in North America with a billboard and transit advertising portfolio. Overlaps in billboard inventory and out-of-home placement but is not a creative-led guerrilla specialist.
Regional players
- Gawk Outdoor: Australian out-of-home and street advertising company operating street posters and outdoor formats across major Australian cities. Closest Australian regional competitor to Mr Glasses' owned poster and outdoor media footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr. Glasses Creative Agency social profiles
Digital presenceMr. Glasses Creative Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Glasses Creative Agency leadership team
Management profileNumber of profiles
Profiles1 record
Mr. Glasses Creative Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Glasses Creative Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Glasses Creative Agency
What does Mr. Glasses Creative Agency do?
Mr. Glasses Creative Agency is a guerrilla advertising creative studio that designs, plans, and executes outdoor street media campaigns for brands. It produces multi-format out-of-home work including street posters, hand-painted murals, stencils, light projections, billboards, sticker bombing, pedestrian button covers, coasters, vehicle/mobile wraps, experiential activations, and peer-to-peer sampling programs. The agency also distributes program materials such as coasters and other physical media assets.
Is Mr. Glasses Creative Agency a public or private company?
Mr. Glasses Creative Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. Glasses Creative Agency founded?
Mr. Glasses Creative Agency was founded in 2000. It employs 1 to 10 people.
Where is Mr. Glasses Creative Agency based?
Mr. Glasses Creative Agency is headquartered in Redfern, Australia, in the Oceania region.
How does Mr. Glasses Creative Agency make money?
Two revenue lines are on record. Guerrilla Marketing Campaigns are the primary driver. The others are media Asset Rental.
Who are Mr. Glasses Creative Agency's main competitors?
Direct peers on record are MKG, George P. Johnson Experience Marketing, Alliance Outdoor, Momentum Worldwide, Jack Morton Worldwide and Sparks. Broad incumbents are JCDecaux, Outfront Media and Lamar Advertising. Gawk Outdoor is listed as a regional player.
Does Mr. Glasses Creative Agency have an API?
No public API is recorded for Mr. Glasses Creative Agency.
What industry is Mr. Glasses Creative Agency in?
Mr. Glasses Creative Agency's product category is Advertising Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 54185 and its SIC code is 7311.