Profida

What Profida does

Profida (legal entity: PROFIDA LLC) is a performance marketing agency founded in November 2020 and registered in Dubai, United Arab Emirates. The firm operates a specialized 6-month scale program targeting European direct-to-consumer (DTC) e-commerce brands generating €50K–€250K/month, with the stated objective of scaling client brands to €500K/month within the engagement. Service delivery integrates paid media buying across Meta, Google, TikTok, Pinterest, Snapchat, and YouTube; in-house creative production covering static ads, UGC videos, video sales letters, advertorials, and listicles (up to 40 unique videos per month per client); and growth consulting covering LTV optimization, AOV improvement, and unit-economics analysis.

The firm's core methodology is research-led and awareness-based: each engagement begins with the collection of 1,000+ datapoints on ideal customer profiles and competitors, which informs a creative strategy designed to resonate with market-awareness stages. Performance guarantees include delivery of a first creative batch within 14 days of onboarding, and at least one client has reported scaling from 250k NOK to 3m NOK in 15 months. The agency holds Meta Partner, Google Partner, and Shopify Partner certifications, and publicly attributes €10M+ in paid social spend and €40M+ in client net sales to its work across 50+ European B2C brands in 11 markets (Denmark, Sweden, Norway, Finland, Germany, Belgium, France, UK, Switzerland, Austria, and the United States).

Commercially, Profida operates a hybrid pricing model combining a flat fee for creative production with a performance-based commission tied to client outcomes; the firm explicitly avoids binding long-term contracts and requires only a 3-month minimum commitment. GTM is sales-led, with a 30-minute strategy session as the primary acquisition mechanism, supplemented by an educational YouTube channel and case-study content. Profida is privately held with no disclosed external funding rounds, no parent company, and a stated headcount of 1–10 employees; founder/representative Emil is the public-facing principal. AI is used as a productivity layer (voiceovers for multilingual content, generative copy and scripts, automation of briefing workflows) rather than as a core technology asset.

Name

Profida

Legal name

PROFIDA LLC

Website

https://profida.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Profida is a Dubai-registered performance marketing agency that runs a 6-month scale program for European DTC e-commerce brands doing €50K–€250K/month, combining paid media buying on Meta/Google/TikTok with in-house creative production and growth consulting under a hybrid flat-fee plus performance-commission model.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Media Buying (BPAFABAD)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Paid social advertising
• Performance marketing agency
• DTC ecommerce scaling
• Creative production services
• Media buying

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance-Based Media Buying: Revenue tied to client scale and performance results. The company operates on a performance-incentivized commission model where deals contain performance-based commissions aligned with client growth.
2. Creative Services Flat Fee: Flat-fee charging based on the amount of creatives produced, with unlimited static ads and up to 40 unique videos per month included in the service package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Profida is a performance marketing agency that runs paid advertising campaigns on Meta, TikTok, Google, Pinterest, Snapchat, and YouTube while producing performance creatives (statics, UGC videos, VSLs, advertorials, listicles) and delivering growth consulting. Services are bundled into a specialized 6-month scale program targeting European DTC brands generating €50K–€250K/month, with the goal of scaling them to €500K/month.

Product overview

Profida is a performance marketing agency offering a specialized 6-month scale program for European DTC brands generating €50K–€250K/month. The core offering consists of three integrated services: Paid Advertising (managing campaigns on Meta, Google, TikTok, Pinterest, Snapchat, and YouTube), Performance Creatives (producing statics, UGC videos, VSLs, advertorials, and listicles), and Growth Consulting (leveraging experience from 50+ e-commerce brands). These services are supported by proprietary research methodologies and awareness-based creative strategies. The company operates on a performance-based model with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Advertising Managed paid advertising on Facebook, Instagram, Google, TikTok, Pinterest, Snapchat, and YouTube using a unique scaling framework designed to reduce customer acquisition costs while increasing ad spend for profitable growth. Aimed at DTC e-commerce brands seeking to scale.
• Performance Creatives Monthly production of performance video and static content including statics, UGC videos, VSLs, advertorials, and listicles, based on extensive research models tailored to market awareness stages. Delivered to DTC e-commerce brands.
• Growth Consulting Strategic consulting leveraging experience from 50+ e-commerce brands, covering growth modeling, lifetime value optimization, AOV-boosting, unit economics analysis, and website optimization consulting for DTC brands.
• 6-Month Scale Program A specialized 6-month bundled program for DTC brands generating €50K–€250K/month revenue, combining creative strategy, content management, and paid social media buying with the goal of scaling brands to €500K/month. Delivered by a senior-only specialist team with a guaranteed first creative batch within 14 days of onboarding.

Quantifiable outcome

• Scaled supplement brand from 250k NOK to 3m NOK in 15 months; +4k new subscribers in 12 months
• +5 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MetacoreTechnology or IntegrationOfficial Meta Partner providing advertising services across Facebook and Instagram platforms. Profida manages paid social campaigns using Meta's advertising infrastructure and tools.
• GooglecoreTechnology or IntegrationOfficial Google Partner managing Google Ads campaigns including Search, Display, and Performance Max. Uses Index-based Google Ads Setup for scaling profitable SKUs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hallam: UK-based full-service digital marketing agency offering paid media, content and SEO for consumer and B2B brands; comparable to Profida in European mid-market positioning and integrated paid social offering.

Direct peers

• Journey Further: UK-based performance marketing agency focused on paid media and creative for scaling consumer brands; directly competes with Profida for European DTC clients in the same revenue tier with similar Meta/Google-led offerings.
• Single Grain: Digital marketing agency offering paid media, SEO, and creative services to SaaS and e-commerce clients; overlaps with Profida on paid social and growth consulting for scaling brands, particularly in the US/EU.
• Ladder: Performance creative and growth marketing agency focused on DTC and e-commerce brands; directly comparable to Profida in its combination of creative testing, paid media management, and data-driven growth experimentation.
• Power Digital Marketing: US performance marketing agency with strong e-commerce and DTC focus, offering paid media, creative and analytics; competes for similar mid-market DTC clients and operates comparable full-funnel paid social + content model.
• Hawke Media: Large US-based DTC and e-commerce marketing agency offering paid media, creative and growth services; operates at larger scale than Profida but serves overlapping mid-market DTC customers with similar paid social-led delivery.
• Common Thread Collective: US-based DTC growth agency offering paid media, creative production and lifecycle marketing for e-commerce brands; comparable to Profida in target customer profile, integrated creative-plus-media-buying model, and growth-stage positioning.
• Snowball Creations: Creative-led performance marketing agency producing UGC and paid social ads for DTC brands; directly comparable to Profida's creative-production-plus-media-buying combination for e-commerce growth.
• AdVenture Media: Performance marketing agency specializing in paid social and Google Ads for scaling brands; competes in the same paid-media-buying category as Profida with similar service packaging and mid-market DTC target.

Broad incumbents

• Croud: Global digital media and performance agency operating at significantly larger scale; overlaps with Profida on paid media buying but serves enterprise clients across multiple verticals rather than specializing in mid-market DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@scalewithemil
• LinkedInlinkedin.com/company/profidamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profida