What Pitchblack Partners does

Pitchblack Partners is a creative advertising agency headquartered in Auckland, New Zealand, that delivers brand campaigns, video production, design services, and social media marketing to enterprise clients across food and beverage, sports, travel, insurance, retail, telecommunications and aged care. Its named client roster includes Burger King, Air New Zealand, Weet-Bix, Heinz, Griffins, TAB, Countdown, Popeyes, Tourism New Zealand, Barfoot & Thompson, Life Direct, Slingshot, Alternative Dairy Company, OCEANIA and Rainbow Youth, with multiple repeat engagements suggesting retainer-style relationships on a core subset of accounts. The agency's operating model is built on direct, relationship-based B2B sales to enterprise marketing teams, and is differentiated by vertical integration: every Pitchblack engagement is produced end-to-end through sister company JetBlack, which supplies in-house directors and producers and removes the double-handling between agency and production vendor. Pitchblack's revenue model is professional services — project-based and retainer engagements quoted to enterprise clients — with no publicly disclosed pricing. The agency's positioning emphasises 'collaboration with consequences' and creative work focused on cut-through, eyeballs and growth, exemplified by high-profile work such as the McWhopper global initiative, the Heinz BEANZ brand overhaul in Australia, and Air New Zealand's 'Journey to Safety' video described as the airline's most-viewed safety production.

Name

Pitchblack Partners

Website

https://pitchblackpartners.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitchblack Partners is an Auckland-based creative advertising agency that delivers brand campaigns, video, design and social media services to enterprise clients across food and beverage, sports, retail and travel, with all production handled in-house through sister company JetBlack.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Creative advertising services
• Brand campaign development
• Video production agency
• Brand design services
• Social media marketing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency revenue from brand campaigns, advertising creative development, design services, social media management, and production services delivered to enterprise clients across food & beverage, sports, travel, insurance, and retail sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pitchblack Partners is a creative advertising agency that develops strategic brand campaigns, video content, brand identity design, and social media marketing for enterprise clients. Every client's work is produced end-to-end through JetBlack, the agency's sister production company of Directors and Producers, creating an integrated creative-plus-production offering that removes double handling.

Product overview

Pitchblack Partners is a creative advertising agency offering a unified suite of marketing services. The core offering includes brand campaigns, video production, design services, and social media marketing, all delivered through a collaborative partnership model. The agency is supported by JetBlack Production Co, their sister company providing end-to-end production capabilities with Directors and Producers, creating a vertically integrated service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Campaigns Strategic brand campaigns that drive eyeballs, cut-through, and growth through world-class commercial creativity for enterprise brand clients.
• Video Production High-quality video content creation including commercials, brand films, safety videos, and promotional videos produced end-to-end via JetBlack.
• Design Services Brand identity design including wordmarks, logos, editorial illustrations, packaging redesign, and custom visual assets for enterprise clients.
• Social Media Marketing (The Kings of Social) Planning, buying, making, and managing social media content across YouTube, Instagram, TikTok, and influencer/content creator platforms.
• JetBlack Production Co Sister production company providing end-to-end production services with Directors and Producers for every Pitchblack client engagement.

Quantifiable outcome

• Air New Zealand's Journey to Safety video became the most viewed safety video ever for the airline
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JetBlackcoreStrategic or Co-development PartnerJetBlack is Pitchblack's sister company of Directors and Producers. Every Pitchblack client has their work produced by JetBlack. This end-to-end approach removes the need for double handling, creating cost and time efficiencies that directly benefit clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Colenso BBDO: Auckland-based full-service creative agency and one of New Zealand's most awarded independent shops, part of the BBDO/Omnicom network. Directly comparable as a NZ-rooted creative agency competing for the same enterprise brand briefs.
• DDB New Zealand: NZ arm of the global DDB network, providing full-service creative and brand campaign work for enterprise clients. Competes with Pitchblack for NZ-based enterprise brand accounts across similar verticals.
• Saatchi & Saatchi New Zealand: Publicis-owned full-service creative agency in Auckland, working on major NZ and global brand accounts. Comparable in geography, service mix, and enterprise client orientation.
• Thinkerbell: Australian independent creative agency known for 'measured creativity' combining PR, advertising, and brand experience. Comparable as an ANZ-region independent with enterprise brand clients and integrated offerings.
• Special Group: Independent ANZ creative agency with offices in Auckland and Sydney, known for award-winning integrated campaigns. Directly comparable as an independent creative shop targeting enterprise brands across the same trans-Tasman market.
• FCB New Zealand: NZ office of FCB (part of IPG), providing full-service creative and integrated brand campaign services. Competes head-to-head for NZ enterprise brand assignments.

Broad incumbents

• Droga5 (part of Accenture Song): Acquired independent creative agency now part of Accenture Song, known for breakthrough brand campaigns for major global marketers. Comparable in creative ambition and enterprise brand campaign execution at scale.
• Wieden+Kennedy: Global independent creative agency known for Nike and other major brand work. Comparable in independent creative positioning and global enterprise brand campaign capability, though far larger and more geographically diversified.
• Mother: Independent global creative agency with offices in London, New York, LA, and Shanghai. Comparable in independent creative ethos, integrated campaign work, and enterprise brand client roster, though at materially larger scale.
• M+C Saatchi: Global independent creative network with strong APAC presence. Comparable as an independent-rooted network delivering brand campaigns for enterprise clients across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitchblack Partners