What Theatr App does

Theatr App operates a peer-to-peer mobile marketplace where New York City theatre fans buy and sell last-minute tickets to Broadway, off-Broadway, concerts, dance, opera, and comedy events at or below the original purchase price. The platform was born from the @stooping_theatre Instagram community, where founders manually facilitated resale for over 1,000 NYC theatergoers before launching a dedicated mobile app, and now distributes via native iOS and Android apps plus a web-based desktop sell portal at web.theatr-app.com. All transactions occur within the platform; there are no physical points of sale or third-party resellers.

The technology stack centres on a two-sided marketplace with real-time push notification matching that connects sellers with pre-subscribed buyers before listings go fully public, alongside an Instant E-Ticket Transfer flow that lets sellers upload digital tickets for immediate buyer receipt. Payments are processed exclusively through Stripe Connect, with buyer funds held in escrow until 30 minutes after showtime to enable refunds for invalid tickets or cancelled performances. Additional features include Make Offer (buyer-initiated price negotiation), Price Alerts (buyer subscriptions to shows and price ranges), Verified Institution Accounts (blue-checkmark accounts for theatres and ticket agents), a Dynamic Pricing Recommendation Engine that suggests listing prices based on historical sales, and an in-app Credits wallet introduced in May 2025. The platform integrates transfer compatibility with Ticketmaster, Telecharge, SeatGeek, TodayTix, Broadway Direct, Lucky Seat, and TKTS/TDF.

The business model charges zero seller fees — sellers keep 100% of the ticket sale price — and earns revenue primarily through buyer-side transaction fees added at checkout, with a secondary mechanic via in-app Credits that retains cash inside the ecosystem. Go-to-market is community-led and direct-to-consumer: organic social (Instagram, TikTok, LinkedIn, Substack), content marketing on Broadway ticket strategy, and earned media coverage (The New York Times, Forbes, NPR, Vulture). The legal entity is Theatr Technology Inc., incorporated in Delaware with a registered office in New York, and the company operates exclusively in NYC as of 2026 with planned expansion to major US and UK cities.

Name

Theatr App

Legal name

Theatr Technology Inc.

Website

https://theatr-app.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Theatr App is a mobile peer-to-peer marketplace where NYC theatre fans buy and sell last-minute Broadway, off-Broadway, and live event tickets at or below face value, with zero seller fees and payment escrow until showtime.

Ownership category

akta.pro rank

Product category

Ticket Resale Marketplace

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)

Keywords

• Peer-to-peer ticket marketplace
• Last-minute show tickets
• Broadway ticket resale
• Live event ticketing
• Mobile ticket exchange

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Buyer Transaction Fees: Theatr charges buyer-side fees at checkout (added on top of the offer price). Sellers pay zero fees and keep 100% of the ticket sale price. This is the primary revenue stream.
2. In-App Credits with Seller Bonus: Sellers can opt to receive proceeds as in-app Credits at the time of listing, with Theatr offering a bonus percentage on top. Theatr generates value by retaining buyer cash in the platform ecosystem, increasing in-app engagement and liquidity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Theatr App operates a peer-to-peer mobile marketplace where individual theatre fans in New York City buy, sell, and discover last-minute tickets to Broadway, off-Broadway, concerts, dance, opera, and comedy events at or below the original price paid. The platform charges $0 seller fees, holds buyer payment in escrow until 30 minutes after showtime, and enforces a strict no-scalping policy requiring all tickets be resold at face value or less.

Product overview

Theatr App is a mobile-first ticket marketplace operating on a platform model, consisting of iOS and Android mobile apps, a Desktop web version, and the core Stoop Marketplace. The platform connects buyers and sellers of last-minute tickets to live cultural events (Broadway, off-Broadway, concerts, dance, opera, comedy) exclusively in NYC. Key features include Make Offer (negotiation system), Instant E-Ticket Transfer, Price Alerts, Verified Institution Accounts, and Theatr Wallet with an in-app Credits system. The platform differentiates through its $0 seller fee model, price-paid-or-less guarantee, and buyer payment protection held until 30 minutes after showtime. As of 2026, expansion to major US and UK cities is planned.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatr App (iOS) Native iOS mobile application enabling individual users in New York City to buy and sell last-minute tickets to Broadway, off-Broadway, concerts, dance, opera, and comedy events. Offers $0 seller fees, a price-paid-or-less guarantee, secure payment protection held until 30 minutes after showtime, and instant digital ticket transfer for eligible tickets.
• Theatr App (Android) Native Android mobile application providing the same marketplace functionality as the iOS app, enabling NYC users to buy and sell last-minute tickets to live cultural events with zero seller fees and price-paid-or-less enforcement.
• Theatr Desktop Sell Portal Web-based desktop portal that allows sellers to list tickets and manage their listings from a computer. Complements the mobile apps by giving sellers an alternative interface for publishing tickets, supporting the same $0 seller fee and price-paid-or-less policy.
• Stoop Marketplace The community-driven resale marketplace embedded within Theatr where individual users can buy and sell tickets to NYC live events at or below the price they originally paid. Enforces authentic resale through proof-of-purchase requirements and protects buyers by holding payment in escrow until 30 minutes after the show begins.

Quantifiable outcome

• 40% of tickets sell within 10 minutes of being posted
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• Stripe ConnectcoreTechnology or IntegrationStripe Connect is the exclusive payment processor for all seller payouts and buyer transactions. Sellers receive payments via Stripe Connect within 2 business days after the show. Theatr acts as a limited payment collection agent for sellers, collecting buyer payments through Stripe.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SeatGeek: SeatGeek is a primary and secondary ticketing platform with strong sports and concert focus but growing Broadway coverage. Theatr supports SeatGeek-sourced ticket transfers, signaling overlap in inventory and buyer base.
• TickPick: TickPick is a no-fee secondary ticket marketplace that competes on price transparency and zero buyer-fee positioning, similar to Theatr's fee-free seller stance. Both target price-sensitive last-minute buyers across live events.
• Goldstar: Goldstar is a discount ticket marketplace for theatre, concerts, and events, with strong half-price and last-minute deal positioning. It competes with Theatr for budget-conscious live event buyers in major US cities.
• StubHub: StubHub is the largest global secondary ticket marketplace across sports, concerts, and theatre. It competes directly with Theatr for NYC Broadway ticket resale, though its model allows markups above face value, whereas Theatr enforces price-paid-or-less.
• TodayTix: TodayTix is a primary mobile ticketing app for Broadway, West End, and other theatre markets. Theatr supports TodayTix ticket transfers, indicating direct inventory overlap and shared NYC theatre buyer demand.
• Telecharge: Telecharge is a primary ticket sales platform for major NYC theatres including the Shubert Organization and Broadway venues. Theatr integrates Telecharge ticket transfers, making it a key primary-source partner/peer for Broadway inventory.
• Vivid Seats: Vivid Seats is a national secondary ticket marketplace with theatre, sports, and concert inventory. It competes for last-minute buyers in NYC and operates a similar two-sided marketplace model to Theatr.
• Broadway Direct: Broadway Direct is a primary ticketing platform and content publisher focused on Broadway shows. Theatr accepts Broadway Direct-sourced tickets for resale, indicating overlapping NYC theatre customer base.

Emerging players

• Headout: Headout is a mobile-first marketplace for tours, attractions, and last-minute experiences in major cities including NYC. It overlaps with Theatr in serving last-minute live event demand through a consumer mobile experience.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant primary ticketing platform with an integrated resale marketplace. Theatr supports Ticketmaster ticket transfers and competes with its resale offering for the same NYC theatre buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/theatr-app
• Instagraminstagram.com/theatr.app
• TikToktiktok.com/@theatr.app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theatr App