Yes Way Rose, Llc

What Yes Way Rose, Llc does

Yes Way Rose, LLC is a privately held, New York–domiciled wine company that produces and markets a portfolio of French rosé wines under the Yes Way Rosé brand. Founded in 2013 by Erica and Nikki, two former fashion-industry professionals, the company sources Grenache-based and Cinsault blends from the IGP Méditerranée appellation in Southern France and produces them using stainless steel tank fermentation to preserve freshness and balance. The portfolio comprises six SKUs spanning still (750ml and 375ml), sparkling (Bubbles and single-serve 187ml Mini Bubbles), canned (8.5oz), and non-alcoholic (Yes Way NA) formats, with the canned variant ranked as the #1 French canned wine in the US by IRI Wine 2024.

The company operates a multi-channel go-to-market model. Direct-to-consumer sales are conducted through buy.yeswayrose.com, powered by Shopify and fulfilled through licensed beverage alcohol retailers on the Thirstie network, with shipping available in approximately 30 US states. Wholesale distribution covers Target, independent wine and grocery retailers nationwide (supported by a store locator), and international retail partners in Canada and Australia. Pricing is not publicly disclosed, and the company monetizes through one-time retail and DTC transactions rather than subscriptions or licensing.

Marketing is anchored on a lifestyle-led, female-founder narrative aimed primarily at millennial and Gen X women, executed through owned social channels (Instagram, Twitter/X, Facebook, TikTok @drinkyeswayrose), email, and an extensive recipe content library spanning frosé cocktails, spritzes, and food pairings. Sustainability and dietary positioning (lighter-weight bottles for reduced carbon emissions, no added sugar, vegan-friendly, gluten-free, and the NA extension) are positioned as functional differentiators, though the company holds no disclosed patents, certifications, or external awards.

Name

Yes Way Rose, Llc

Legal name

Yes Way Rose, LLC

Website

https://yeswayrose.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Yes Way Rose, LLC is a New York–based, female-founded wine company that produces and sells French rosé wines sourced from Southern France across still, sparkling, canned, and non-alcoholic formats via DTC e-commerce, Target, and independent wine retailers in the US, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Rosé Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• French rose wine
• Sparkling rose wine
• Canned rose wine
• Non-alcoholic wine
• Lifestyle wine brand

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct-to-consumer online sales: Products sold directly through buy.yeswayrose.com website with shipping to select US states. Orders fulfilled by licensed beverage alcohol retailers on the Thirstie network.
2. Retail distribution: Wholesale distribution to retail stores including Target and other retailers nationwide. Available in stores across the US.
3. International sales: Wines currently available in the United States, Canada, and Australia through local retailers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yes Way Rose, LLC is a female-founded wine brand that produces and sells French Grenache-based rosé wines sourced from Southern France under the IGP Méditerranée appellation. The company offers a portfolio of still, sparkling, single-serve, canned, and non-alcoholic rosé formats distributed direct-to-consumer via its Shopify-powered storefront, through major retailers such as Target, and internationally in Canada and Australia.

Product overview

Yes Way Rose, LLC is a female-founded and owned wine brand specializing in French rosé wines. The product portfolio includes six distinct offerings: the flagship Yes Way Rosé (750ml still wine), Yes Way Rosé 375ml (half-bottle format), Yes Way Rosé Bubbles (sparkling brut rosé), Mini Bubbles (single-serve 187ml sparkling), Yes Way Rosé Cans (portable 8.5oz format), and Yes Way NA Rosé (non-alcoholic version). All wines are sourced from Southern France, primarily from the IGP Méditerranée appellation, and feature Grenache-based blends. The company also maintains a recipes section featuring cocktail variations using their wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Yes Way Rosé
• Mini Bubbles
• Yes Way Rosé Bubbles
• Yes Way Rosé Cans
• Yes Way Rosé 375ml
• Yes Way NA Rosé

Quantifiable outcome

• 110 Calories per 5oz serving for still rosé
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the company's e-commerce storefront at buy.yeswayrose.com. Financial information before placing an order is provided to Shopify as a third party service provider. All purchases and transactions for wine sales are conducted through Shopify's platform.
• ThirstiecoreChannel Partner/ Reseller/ DistributorThirstie operates as the order fulfillment and delivery partner for direct-to-consumer online orders. Orders are fulfilled by licensed beverage alcohol retailers on the Thirstie network. Thirstie manages shipping logistics, carrier selection, and delivery to customers in legal drinking states.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minuty: Established Provence rosé house with strong US distribution and a portfolio spanning price tiers. Directly comparable on Provençal sourcing, premium positioning, and US national retail availability.
• Archer Roose: Female-founded canned wine brand selling premium canned wines (including rosé) through DTC and national retail. Closely comparable on founder profile, canned format, female-targeted branding, and Target-adjacent retail strategy.
• Hampton Water: Celebrity-backed (Jon Bon Jovi) lifestyle rosé brand targeting similar millennial/social-driven consumers with playful branding and national US retail distribution — a direct competitor in the lifestyle French rosé niche.
• Whispering Angel (Château d'Esclans): Category-defining Provence rosé brand and the dominant premium French rosé in the US market. Directly comparable lifestyle-positioned, Provence-sourced rosé competing for the same shelf space and millennial consumer at retailers like Target and Total Wine.
• The Prisoner Wine Company: Lifestyle wine brand with bold, design-forward packaging and a portfolio approach across varietals. Comparable on brand-led, design-driven positioning and premium retail distribution, though broader than rosé only.
• Château Miraval: High-profile Provence rosé (associated with Brad Pitt) competing at the premium lifestyle end of the French rosé category. Comparable on geographic provenance, premium positioning, and celebrity-adjacent brand narrative.
• BABE Wine: Canned wine brand with strong female-millennial positioning and social media-driven marketing. Direct competitor in the canned wine format and overlapping demographic targeting, with comparable DTC and retail distribution.
• Wölffer Estate: Hamptons-based lifestyle winery with a strong rosé program sold through DTC, on-premise, and premium retail. Highly comparable lifestyle-branding model and DTC-driven go-to-market aimed at the same coastal millennial demographic.

Broad incumbents

• Château d'Esclans: Producer of Whispering Angel and the broader portfolio of premium Provence rosés. Relevant as the upstream incumbent whose products Yes Way competes against on shelf and in the consumer's consideration set.

Emerging players

• Athletic Brewing Company: Leading non-alcoholic craft beer brand capturing the same mindful-drinking consumer cohort that Yes Way NA targets. Relevant as a benchmark for the non-alcoholic beverage go-to-market and retail expansion playbook Yes Way NA will need to execute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yeswayrose
• Facebookfacebook.com/yeswayrose
• Instagraminstagram.com/yeswayrose
• TikToktiktok.com/@drinkyeswayrose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Way Rose, Llc