Volume Media Verlags Gmbh

What Volume Media Verlags Gmbh does

Volume Media Verlags GmbH, operating as VOLUME Agency, is an Austrian full-service marketing agency headquartered in Vienna (Universitätsstraße 4/5, 1090 Wien) and controlled (91%) by founder and CEO Michael Ledl. Founded in 1999 in a university environment and active in media and events since 2008, the company is organized into four divisions — Live Marketing, Uni Marketing, Media, and Culture Marketing — that together provide brand activation, sampling, content, and event services to enterprise clients targeting Austrian youth and millennial consumers.

The Live Marketing division holds exclusive marketing rights for Austria's three largest music festivals — Nova Rock (since 2005), FM4 Frequency (since 2001), and Electric Love (since 2013) — reaching 530,000+ festival visitors annually, and works directly with promoter Barracuda Music. The Uni Marketing division operates edubags (125,000 units/year), edudeals (150,000 vouchers/year), and uniscreens (105,000 students) in partnership with Austrian universities and the national student union (ÖH). The Media division runs volume.at (90,000 monthly sessions, 30,000+ newsletter subscribers) and the CLVB community platform. The Culture Marketing division bundles the Kunst ab Hinterhof artist network, the Die Schöne event venue, and the klingt gut. creative agency. Customers include ÖBB, Raiffeisen, Maybelline, Gasteiner, Hofer, Zipfer, Ottakringer, Red Bull Mobile, Tezenis, Montanuniversität Leoben, and Oeticket, among others.

The company makes money primarily through project-based agency fees, sponsorship sales to brand clients, and TKP-based digital advertising (e.g., gallery branding TKP €10). Published price points include advertorial packages from €2,490 and event promotion from €490, indicating a mid-market positioning. Distribution is direct, led by CEO Michael Ledl with a small senior team (Creative & Technical Lead, Head of Production, Chefredakteur, Key Account Manager) — a deliberately lean structure that monetizes the exclusive audience access described above rather than scaling headcount-heavy service delivery.

Name

Volume Media Verlags Gmbh

Legal name

Volume Media Verlags GmbH

Website

https://volume-agency.at

Company type

Private

Founded year

1999

Operating status

Operating

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

Keywords

• Festival marketing services
• University marketing campaigns
• Brand activation agency
• Event sponsorship management
• Digital media advertising

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Festival Marketing & Sponsorship Services: Full-service brand activation and sponsorship services for Nova Rock, Frequency, and Electric Love festivals. Includes custom brand experiences, VIP areas, product sampling, and cross-media campaigns.
2. University Marketing & Sampling: Direct marketing to Austrian university students through edubags (125,000 bags/year), edudeals (150,000 vouchers/year), and Uniscreens (105,000 students).
3. VOLUME.at Digital Advertising: Online advertising on volume.at including advertorials, event promotion, gallery branding, and newsletter placements. TKP-based pricing model.
4. Magazine Advertising: Print advertising in Volume magazine targeting nightlife and music enthusiasts.
5. Culture Marketing Services: Kunst ab Hinterhof artist network, Die Schöne event venue, and klingt gut. agency services for brand art activations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Volume Media Verlags GmbH operates as a full-service B2B marketing agency that plans and executes brand activations, sponsorships, and advertising campaigns at Austria's largest music festivals (Nova Rock, FM4 Frequency, Electric Love) and across Austrian universities. The company also runs the VOLUME.at digital nightlife platform, a CLVB membership community, and supporting culture-marketing services (artist network, event venue, creative agency) targeting brand advertisers seeking access to Gen Z and Millennial audiences in Austria.

Product overview

Volume Media Verlags GmbH operates as a marketing agency with a multi-product portfolio organized into three core divisions: (1) Live Marketing covering Austria's three largest music festivals (Nova Rock, FM4 Frequency, and Electric Love) with 530,000+ annual visitors; (2) Uni Marketing comprising edubags (student sampling), edudeals (student discounts), and uniscreens (digital campus displays) reaching 370,000+ Austrian students; and (3) Media with the volume.at platform serving as a night-life and event guide with advertising products including advertorials, event promotion, and gallery branding. A fourth division, Culture Marketing, encompasses Kunst ab Hinterhof (artist network), Die Schöne (event venue), and klingt gut. (creative agency). The company acts as exclusive marketer for its partner festivals and offers advertising and sponsorship activation services to brands seeking to reach young Austrian consumers aged 16-30.

Differentiator

Problem solved

Functional benefit

Brands

• edubags: Austria's largest university sampling action with distribution of promotional bags containing samples and goodies to students at semester start.
• edudeals
• uniscreens
• CLVB

Products and services

• Live Marketing (Festival Marketing) Full-service live marketing and brand activation at Austria's three largest music festivals (Nova Rock, FM4 Frequency, Electric Love), reaching 530,000+ festival visitors annually. Service includes custom brand concepts, sponsorship packages, on-site activations, VIP areas, product sampling, and cross-media campaign integration.
• edubags Austria's largest university sampling campaign, distributing branded bags containing product samples to students at the start of each semester across all major Austrian universities. Distribution volumes: 85,000 bags in winter semester and 40,000 in summer semester.
• edudeals Exclusive discount and voucher program for Austrian university students, distributed via newsletter promotion and social media amplification. Distribution volumes: 100,000 vouchers in winter semester and 50,000 in summer semester.
• uniscreens Digital information and entertainment screens deployed across universities (including University of Vienna and TU Wien), reaching 105,000 students across 53 screens in lecture halls, study zones, and campus areas.
• VOLUME.at Media Platform Austrian night-live-event guide platform featuring an event calendar, concert and party photography, exclusive deals, and sweepstakes for CLVB members. Generates up to 90,000 monthly sessions and 500,000 monthly photo pageviews.
• Advertorial Package Native advertising product on VOLUME.at including a distraction-free landing page, content teaser, paid social media campaign, and newsletter promotion. Starting price €2,490.
• Event Promotion Package Event promotion on VOLUME.at including homepage placement, content teaser, win-page, event calendar listing, newsletter (30,000+ subscribers), and social media promotion. Starting price €490.
• Gallery Branding Branded overlay on VOLUME.at's concert and party photo galleries, visible site-wide during the campaign period. TKP €10, with a minimum booking of 50,000 impressions and up to 500,000 monthly photo pageviews.
• CLVB Partner Program Partnership program connecting event organizers and venues with the VOLUME/CLVB community in exchange for exclusive benefits; partners receive a promotional package valued at €490 at no cost.
• Nova Rock Festival (Marketing Partnership) Austria's largest rock festival held at Pannonia Fields in Nickelsdorf, reaching up to 200,000 visitors with an average age of 27.5 years. Volume is the official exclusive marketing partner, enabling brands to access this audience through activations and sponsorships.
• FM4 Frequency Festival (Marketing Partnership) Austria's premier alternative music festival at Green Park in St. Pölten, reaching 140,000–150,000 visitors with an average age of 22. Volume holds the official exclusive marketing partnership and creates brand experiences within the festival environment.
• Electric Love Festival (Marketing Partnership) Austria's largest electronic music festival at Salzburgring with approximately 180,000 visitors aged 16–25. Volume is the official exclusive marketing partner, delivering brand activations and sponsorships on festival grounds.
• Kunst ab Hinterhof (KaH) Artist network of more than 100 artists offering handcrafted creative ideas, art installations, and brand collaborations. Platform manages approximately 1,500 artworks with a digital gallery and physical showroom presence at events and trade fairs.
• Die Schöne Event Venue Owned event venue in a former factory building in Vienna's 16th district (Ottakring), offering flexible industrial-charm spaces for B2B events, exhibitions, workshops, and brand activations, with full-service event management including fine dining, art collaborations, and mobile concert stages.
• klingt gut. Creative Agency Artist and creative agency connecting clients with artists, designers, and creative professionals for exhibitions, installations, music projects, and spatial design. Services include networking, event management, and marketing support.

Quantifiable outcome

• 530,000+ festival visitors reached annually through exclusive festival partnerships
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Electric Love FestivalcoreStrategic or Co-development Partner · 1 January 2013Official exclusive marketing partner for Austria's largest electronic music festival (180,000 visitors) at Salzburgring. Partnership since 2013 for brand activations and sponsorship.
• Nova Rock FestivalcoreStrategic or Co-development Partner · 1 January 2005Official exclusive marketing partner for Austria's largest rock festival (200,000 visitors). Partnership since festival's debut in 2005, developing brand activations, VIP areas, and sponsorship packages for blue-chip brands.
• FM4 Frequency FestivalcoreStrategic or Co-development Partner · 1 January 2001Official exclusive marketing partner for Austria's premier alternative music festival (150,000 visitors). Over 25 years of partnership, creating innovative brand experiences in Green Park St. Pölten.
• Austrian Universities and ÖH (Student Unions)coreStrategic or Co-development PartnerOfficial partnerships with all major Austrian universities and student unions for campus marketing distribution. Enables nationwide reach to 370,000+ students through edubags, edudeals, and Uniscreens.
• klingt gut. AgencyminorStrategic or Co-development PartnerSister agency for artist booking, art installations, and creative production services. Network of artists and cultural creators for brand art activations.
• Kunst ab Hinterhof (KaH)minorStrategic or Co-development PartnerArtist network of 100+ artists for brand collaborations and creative projects. Digital platform for contemporary art with 1,500+ works.
• Die Schöne Event VenueminorStrategic or Co-development PartnerOwned event venue in Vienna's 16th district (Ottakring) - former factory building with industrial charm. Used for B2B events, exhibitions, workshops, and brand activations.
• Barracuda MusiccoreGTM or Marketing PartnerFestival promoter and operator for Nova Rock and Frequency festivals. Joint marketing and promotion of brand activations on festival channels.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VolumeMagazin
• Facebookfacebook.com/volume.at
• Instagraminstagram.com/volume.at
• TikToktiktok.com/@volume.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volume Media Verlags Gmbh