The Terraces at Lawrence
The Terraces at Lawrence is a private senior living community in Lawrenceville, NJ, providing assisted living, memory care, and respite care for older adults. Operated under Marquis Health Consulting Services on a 40-acre healthcare campus with over 100 years of caregiving heritage.
- Company typePrivate
- Founded1920
- HeadquartersLawrenceville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The Terraces at Lawrence does
The Terraces at Lawrence is a private senior living community located on the Lawrence Healthcare Campus, a 40-acre facility at One Bishops' Drive in Lawrenceville, New Jersey, situated between Trenton and Princeton. The community has provided caregiving services in Lawrenceville for over a century and offers three core living options: assisted living, Journeys Memory Care (a person-centered dementia program with evidence-based care, stage-specific life enrichment, and a 12-part dementia staff education series), and respite care for short-term stays. Ancillary services include a Life Enrichment program covering cognitive, social, intellectual, and physical wellness; chef-prepared dining; and LifeLoop, a third-party technology platform for resident and family engagement.
The community operates under Marquis Health Consulting Services, which became involved following a 2022 ownership change and provides administrative and operational support. Leadership includes Executive Director Samantha Meisner (appointed February 2024, social work background) and Executive Vice President Jenelle 'Jay' Onyenemezu, a registered nurse who oversees the broader Lawrence Healthcare Campus, including its skilled nursing centers and rehabilitation hospital. The community received the 2024 AHCA/NCAL Bronze National Quality Award, making it one of only four New Jersey recipients.
The business model is a recurring monthly residential fee structure covering housing, meals, personal care, activities, and amenities, with specific pricing not publicly disclosed. The go-to-market motion is direct-to-consumer, relying on the website, content marketing through an educational blog, organic Facebook presence, community events, and a dedicated online tour-scheduling page. The community serves the Lawrenceville area and broader Mercer County region, with no geographic expansion, institutional funding, or public financial disclosures indicated in available sources.
The Terraces at Lawrence firmographics
Firmographics- Name
- The Terraces at Lawrence
- Legal name
- The Terraces at Lawrence
- Website
- https://terracesatlawrence.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Terraces at Lawrence is a private senior living community in Lawrenceville, NJ, providing assisted living, memory care, and respite care for older adults. Operated under Marquis Health Consulting Services on a 40-acre healthcare campus with over 100 years of caregiving heritage.
- Ownership category
- akta.pro rank
The Terraces at Lawrence industry classification
Industry- Product category
- Senior Living / Assisted Living
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Memory Care Units within Assisted Living Communities (HLADACAB)
- akta.pro secondary industries
- Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior & Transitional Monthly Housing (THAMAFAJ)
Keywords
Where The Terraces at Lawrence is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Terraces at Lawrence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Senior Living Fees: The community generates revenue through monthly residential fees charged to residents for assisted living, memory care, and respite care services. These fees cover housing, meals, personal care assistance, activities, and amenities. Specific pricing tiers and fee structures are not publicly disclosed on the website.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Terraces at Lawrence product offering
Product offeringCore offering
The Terraces at Lawrence is a residential senior living community offering three core types of living: Assisted Living for seniors needing help with daily activities, Journeys Memory Care for residents with Alzheimer's or other dementias, and Respite Care for short-term stays. The community also provides Life Enrichment programming, chef-prepared dining services, and the LifeLoop technology platform for resident and family engagement. Operations are supported by Marquis Health Consulting Services as part of the broader Lawrence Healthcare Campus continuum of care.
Product overview
The Terraces at Lawrence is a senior living community offering a continuum of care through three distinct living options: Assisted Living for seniors requiring daily support, Journeys Memory Care for individuals with memory impairments, and Respite Care for short-term stays. The community is supported by life enrichment programming (cognitive stimulation, social activities, fitness), dining services with chef-prepared meals, and LifeLoop technology for resident-family engagement. Administrative and operational support is provided by Marquis Health Consulting Services.
Differentiator
Problem solved
Functional benefit
Brands
- Journeys Memory Care: A person-centered memory care model emphasizing evidence-based care, stage-specific life enrichment, and rigorous staff training including a 12-part dementia education series.
Companies that use The Terraces at Lawrence
Customer profileSegments4 records
Ideal customer profiles3 records
The Terraces at Lawrence technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Terraces at Lawrence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Marquis Health Consulting ServicescoreFollowing an ownership change in 2022, Marquis Health Consulting Services provides administrative and operational support to The Terraces at Lawrence. The partnership enables the community to leverage consulting expertise for quality improvements and modernization initiatives. Marquis also supports the Journeys Memory Care program with evidence-based care models and staff training.
- Lawrence Healthcare CampuscoreThe Terraces at Lawrence is part of the Lawrence Healthcare Campus, a 40-acre facility in Lawrence Township, NJ. The campus includes skilled nursing centers, a rehabilitation hospital, and the assisted living community, providing a continuum of care under unified leadership.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Terraces at Lawrence competitors and assessment
Company assessmentBroad incumbents
- Sunrise Senior Living: Established senior living provider focused on assisted living and memory care with a strong presence in the Northeast. Closely comparable resident experience and service mix, including dedicated memory care programming.
- Senior Lifestyle: Senior living management and operating company with communities offering independent living, assisted living, and memory care. Comparable in community-based service model and operating partner relationships.
- LCS (Life Care Services): Large operator/manager of senior living communities including CCRCs and assisted living. Comparable in managing continuing care-style campuses and providing operational/consulting services similar to the Marquis partnership model.
- Five Star Senior Living: Operator of senior living communities across the U.S., including assisted living and memory care. Directly comparable service lines with a multi-state footprint and similar resident profile.
- Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and independent living across hundreds of communities nationwide. Directly comparable service mix to Terraces at Lawrence but at dramatically greater scale and geographic reach.
- Atria Senior Living: Major U.S. assisted living and memory care operator with a portfolio of 200+ communities. Comparable in offering assisted living and memory care in a similar premium/community-based model, but operates at multi-state scale.
Regional players
- Chelsea Senior Living: New Jersey-based assisted living and memory care operator with multiple communities in the region. Most directly comparable by geography (NJ market) and service mix (assisted living, memory care, respite).
- CareOne: New Jersey-headquartered senior care provider offering assisted living, memory care, skilled nursing, and rehabilitation across multiple sites. Comparable in NJ-centric footprint and continuum-of-care model.
Direct peers
- Juniper Communities: Northeast-focused senior living operator with assisted living and memory care programs, including proprietary wellness and connection programming. Comparable in regional Northeast focus and small-to-mid scale operating model.
- Brightview Senior Living: Regional senior living operator with a strong Mid-Atlantic/Northeast presence offering assisted living, memory care, and independent living. Closely comparable in service mix, resident profile, and geographic orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Terraces at Lawrence social profiles
Digital presenceThe Terraces at Lawrence financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Terraces at Lawrence leadership team
Management profileNumber of profiles
Profiles2 records
The Terraces at Lawrence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Terraces at Lawrence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Terraces at Lawrence
What does The Terraces at Lawrence do?
The Terraces at Lawrence is a residential senior living community offering three core types of living: Assisted Living for seniors needing help with daily activities, Journeys Memory Care for residents with Alzheimer's or other dementias, and Respite Care for short-term stays. The community also provides Life Enrichment programming, chef-prepared dining services, and the LifeLoop technology platform for resident and family engagement. Operations are supported by Marquis Health Consulting Services as part of the broader Lawrence Healthcare Campus continuum of care.
Is The Terraces at Lawrence a public or private company?
The Terraces at Lawrence is a private company. It is classified as corporate owned and is currently operating.
When was The Terraces at Lawrence founded?
The Terraces at Lawrence was founded in 1920. It employs 501 to 1,000 people.
Where is The Terraces at Lawrence based?
The Terraces at Lawrence is headquartered in Lawrenceville, United States, in the North America region.
How does The Terraces at Lawrence make money?
One revenue line is on record: residential Senior Living Fees.
Who are The Terraces at Lawrence's main competitors?
Broad incumbents on record are Sunrise Senior Living, Senior Lifestyle, LCS (Life Care Services), Five Star Senior Living, Brookdale Senior Living and Atria Senior Living. Regional players are Chelsea Senior Living and CareOne. Direct peers are Juniper Communities and Brightview Senior Living.
Does The Terraces at Lawrence have an API?
No public API is recorded for The Terraces at Lawrence.
What industry is The Terraces at Lawrence in?
The Terraces at Lawrence's product category is Senior Living / Assisted Living. Its primary akta.pro industry code is HLADACAB, Memory Care Units within Assisted Living Communities, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 623312 and its SIC code is 8050.