Yates and Yates Co.

What Yates and Yates Co. does

Yates & Yates Co. is a privately held B2B consulting firm based in Kansas City, Missouri, that serves the multi-family residential real estate industry. The company is co-founded by Denise Yates (Founder) and Nicole Yates (Co-founder), who lead client engagement directly. Its operating geography is the Kansas City metropolitan area, with a single headquarters location at Spark Coworking (1475 Walnut St, Kansas City, MO 64106).

The firm offers four integrated service lines packaged as a unified consulting offering: Development (real estate development for multi-family properties), Design (interior and exterior design services), Marketing (lease-up campaigns, property branding, and online presence management), and Management (ongoing property management). The core product is professional consulting expertise — no proprietary technology platform, software product, or AI/ML capability is disclosed; the underlying delivery mechanism is the founders' industry experience and relationships, supported by testimonials citing the fastest lease-up for a large Mixed-Use high-rise building downtown Kansas City.

The business model is project-based professional services revenue. Pricing is not publicly disclosed and is handled on a quote basis tailored to each engagement. Go-to-market is sales-led and founder-driven, relying on a professional website (yatesandyatesco.com), word-of-mouth referrals, and direct outreach to multi-family property developers, owners, and investment firms. The firm has committed to donating 1% of revenue to Children's Mercy Hospital as part of its corporate positioning. No external institutional funding, M&A activity, awards, certifications, patents, or employee headcount are disclosed in the available data.

Name

Yates and Yates Co.

Legal name

Yates & Yates Co.

Website

https://yatesandyatesco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yates & Yates Co. is a Kansas City-based B2B consulting firm that provides development, design, marketing, and management services to multi-family residential real estate developers and owners in the Kansas City metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting services for multi-family real estate development, including development consulting, design services, marketing services, and property management. Revenue is generated through project-based consulting fees for their expertise in the multi-family housing industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yates & Yates Co. is an experience-focused consulting firm serving the multi-family real estate industry in the Kansas City metropolitan area. The firm delivers an integrated suite of four core services—Development, Design, Marketing, and Management—covering the full lifecycle of apartment communities from initial real estate development through interior/exterior design, lease-up marketing and branding, and ongoing property management.

Product overview

Yates & Yates Co. is an experience-focused consulting firm serving the multi-family industry in Kansas City. The company offers an integrated suite of four core services: Development (real estate development for multi-family properties), Design (interior and exterior property design), Marketing (lease-up campaigns, property branding, and online presence management), and Management (ongoing property management). These services are delivered together as a unified consulting offering to provide comprehensive support for apartment communities, from initial development through ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Services Real estate development services for multi-family properties in the Kansas City market, supporting developers and owners through the development phase of apartment projects.
• Design Services Interior and exterior design services for multi-family residential properties, intended for property developers and owners seeking branded resident environments.
• Marketing Services Marketing services for apartment communities, including lease-up campaigns, property branding, and online presence management, targeted at multi-family developers and owners.
• Management Services Property management services for multi-family residential communities, intended for developers and owners seeking ongoing operational support for apartment properties.

Quantifiable outcome

• Fastest lease-up for a large Mixed-Use high-rise building downtown Kansas City

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Children's Mercy HospitalminorOthersYates & Yates Co. has committed to donating 1% of their revenue to Children's Mercy Hospital as part of their corporate social responsibility initiative. The firm describes this as a reflection of their good fortune to have such an amazing children's hospital in Kansas City, having experienced their care and compassion firsthand.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Greystar Real Estate Partners: Largest U.S. multifamily property management and investment firm, with development, marketing, and management capabilities. Overlaps with Yates & Yates' integrated service offering but at vastly greater scale.
• Cushman & Wakefield (Multifamily): Global commercial real estate services firm with a multifamily capital markets and advisory practice. Comparable on the development consulting and advisory side for multi-family owners and investors.
• JLL (Multifamily): Global real estate services firm offering investment sales, debt placement, and consulting for multifamily assets. Overlaps with Yates & Yates' development advisory and consulting services at a much larger scale.
• Bell Partners: Multifamily investment and management company operating across multiple U.S. markets. Comparable on the property management and development consulting side, though operates at enterprise scale.

Direct peers

• CriterionBrock: Multifamily marketing, branding, and lease-up agency serving developers and owners nationwide. Directly comparable to Yates & Yates' Marketing pillar and lease-up execution capability.
• J Turner Research: Multifamily marketing and reputation research firm that supports apartment lease-up and resident experience programs. Comparable to Yates & Yates' marketing and lease-up service line within the multi-family vertical.
• Elmington: Nashville-based multifamily development, investment, and property management firm with in-house marketing and design. Comparable integrated multi-family service model to Yates & Yates.
• RangeWater Real Estate: Multifamily developer, investor, and management firm with an integrated acquisition-to-operations model. Comparable to Yates & Yates' bundled development, marketing, and management approach for multi-family assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/YatesandYatesCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yates and Yates Co.