Fresh Air Production

Name

Fresh Air Production

Legal name

Fresh Air Production

Website

https://freshairproduction.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Sound Recording Studios (512240), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAIAE

Audio Production & Podcasting

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPACADAE

Podcast Production, Editing & Post-Production Services

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Podcast Hosting, Networks & Distribution

SECONDARYMPAIAHAL

Remote Recording & Online Session Services

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

Keywords

• Branded podcast production
• Podcast strategy services
• Audio content agency
• Podcast marketing
• Corporate podcast creation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Podcast Production: Full-service podcast creation for brands including strategy, production, and marketing support. Project-based professional services model delivering custom podcast series.
2. Podcast Advertising Campaigns: Media planning and campaign execution for podcast advertising across multiple platforms and shows.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Fresh Air Production is a B2B branded podcast agency that creates custom podcast series and campaigns for brands and corporations. The company delivers end-to-end services including podcast strategy, full audio production (recording, editing, mixing, sound design), video production, audience growth marketing, and access to professional recording studio facilities. Their Fresh Air Media sub-brand additionally creates campaign content handpicked from the wider podcasting world.

Product overview

Fresh Air Production is a branded podcast production agency offering a full-service portfolio spanning strategy, production, marketing, and video services. The core offering includes Podcast Strategy, Podcast Production, Podcast Media and Growth, Video Services, and Recording Studio facilities. Under the Fresh Air Media sub-brand, they create campaign content handpicked from the world of podcasting. Their portfolio includes branded podcasts such as Unearthed (for Royal Botanic Gardens, Kew), That's Just Wild, This Is Not A Beauty Podcast (for L'Oreal), Mortgage Insider (for Barclays), and On Your Marks.

Differentiator

Problem solved

Functional benefit

Products and services

• Podcast Strategy
• Podcast Production
• Podcast Media and Growth
• Video Services
• Recording Studio
• Fresh Air Media Sub-brand service creating brilliant podcast advertising campaigns handpicked from the world of podcasting, complementing the core Fresh Air Production agency offering with media planning and campaign execution capabilities.
• On Your Marks Branded podcast exploring techniques for accountancy exam preparation and qualification journeys, produced for ACCA.
• Unearthed Documentary podcast series for Royal Botanic Gardens, Kew exploring environmental and scientific topics, including a special episode featuring King Charles III.
• That's Just Wild Twice-weekly wildlife and nature podcast hosted by Steve Backshall, Lizzy Daly and Sarah Roberts, covering adventure stories, science, and the animal kingdom.
• This Is Not A Beauty Podcast Documentary podcast for L'Oreal Groupe exploring beauty concepts in science, health, sport, technology, business and relationships, hosted by Isabella Rossellini, produced in partnership with T-Brand (New York Times Advertising).
• Mortgage Insider Branded podcast for Barclays focusing on mortgage industry insights and intermediary engagement for the bank's mortgage intermediaries division.

Quantifiable outcome

• Podcasts outperform TV and radio ads on engagement, emotional intensity, and memory encoding for brand mentions
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Inflectiv GroupcoreStrategic or Co-development Partner · 1 May 2025Strategic partnership announced in May 2025 brings increased scale, resources, and support to Fresh Air. The partnership enables Fresh Air to leverage Inflectiv's strategic support to expand capabilities and reach new markets while maintaining independent operations. This represents a key inflection point for Fresh Air's next phase of growth.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lower Street: UK-based branded podcast agency producing high-quality audio content for brands including Microsoft, Facebook, and Salesforce. Direct competitor in the UK branded podcast agency category with a comparable enterprise client roster.
• Pacific Content: Canada-based branded podcast agency that pioneered the brand-funded podcast model and serves enterprise clients with strategy, production, and marketing services. Closest direct comparable to Fresh Air by business model, target customer (CMOs and brand marketers), and end-to-end service offering.
• Quill: UK branded podcast production agency serving brands and agencies with strategy and full-service production. Same geographic market and client base as Fresh Air, competing for the same enterprise podcast budgets.

Broad incumbents

• Gimlet Media (Spotify): Spotify-owned podcast production studio known for high-profile narrative and branded podcasts. Operates as a broad incumbent with significant scale and Spotify platform distribution, competing for premium brand podcast budgets.
• Wondery (Amazon): Amazon-owned podcast studio and network that produces premium narrative podcasts and branded content. Broader incumbent with much larger scale and Amazon distribution, but overlaps with Fresh Air in producing high-quality brand-grade audio.
• iHeartMedia: US-based audio media giant producing podcasts, radio, and branded audio content at scale. Represents a broad incumbent that competes for the same brand audio budgets as Fresh Air, with a much larger distribution footprint.

Regional players

• Audioboom: UK-headquartered podcast hosting and production platform serving creators, brands, and publishers. Regional player with overlapping podcast production and brand audio capabilities, though its primary business is hosting/distribution rather than branded creative.

Emerging players

• Rumble Studios: Branded podcast agency producing podcasts for brands across verticals. Emerging player with comparable service offering to Fresh Air but smaller scale and client roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@freshairproduction
• Facebookfacebook.com/freshairprod
• Instagraminstagram.com/freshairproductionuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Air Production