Imago Consulting

What Imago Consulting does

Imago Consulting is a founder-owned, privately held professional services firm headquartered in Poulsbo, Washington, founded in 2022 by Dave Raley. The firm provides advisory, coaching, and education services to nonprofit organizations, churches, and businesses serving the nonprofit sector, with a core focus on growing sustainable recurring giving programs. Its service portfolio centers on the Sustainable Giving Growth Assessment (a 10-area deep dive), the Sustainable Giving Growth Coaching program (twice-monthly ongoing sessions), the Sustainable Giving Accelerator flagship engagement (assessment plus two-year roadmap and six months of implementation advisory), and the 2.5-day in-person Sustainable Giving Workshop. Supporting products include the Working Genius methodology integration, a free self-assessment tool, a 25-page Growth Blueprint guide, and the #1 Amazon Best Seller book 'The Rise of Sustainable Giving' (print and audiobook).

The firm's underlying intellectual property combines Dave Raley's 20+ years of consulting experience with more than 100 organizations, the proprietary 10-area assessment framework, and the Working Genius 6 Types tool. The technology stack is content-and-consulting-oriented (Squarespace website, HubSpot payments) rather than platform-oriented; there are no disclosed software products, APIs, or AI-native capabilities.

Imago's business model is multi-stream professional services: consulting engagements and assessments sold via consultative sales and discovery calls; coaching programs on inquiry-based pricing; a transparently priced workshop ($1,095 super early bird per person, with team discounts); keynote speaking booked via inquiry; and book sales direct-to-consumer and through Amazon, Audible, and Spotify. Go-to-market is sales-led, supported by a robust content marketing engine spanning The Wave Report newsletter, the Purpose & Profit Podcast, the Sustainable Giving Podcast, speaking engagements, and the published book. Customer segments are primarily U.S. nonprofit organizations with named clients including Awana, The Salvation Army, Global Leadership Network, Joni and Friends, Lausanne Movement, New Generations, The Joshua Fund, and TCU Wesley Foundation.

Name

Imago Consulting

Legal name

Imago Consulting

Website

https://imago.consulting

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Imago Consulting is a founder-owned advisory firm that helps nonprofit organizations, churches, and businesses serving nonprofits build sustainable recurring giving programs through assessments, coaching, workshops, and education, anchored by founder Dave Raley's 20+ years of consulting experience.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Consulting

NAICS

Other Management Consulting Services (541618), Other Scientific and Technical Consulting Services (54169), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAHACAK

Sustainability & ESG Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Nonprofit fundraising consulting
• Recurring giving programs
• Sustainable innovation advisory
• Nonprofit coaching services
• Fundraising strategy consulting

Headquarters

HQ city

Poulsbo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting & Assessment Services: Revenue generated through Sustainable Giving Growth Assessments that provide deep-dive reviews of nonprofit recurring giving programs with strategic recommendations and roadmaps.
2. Coaching & Ongoing Consulting: The Sustainable Giving Growth Coaching Program provides twice-monthly personalized coaching sessions, ongoing advisory support, and strategic guidance for leaders growing their recurring giving programs.
3. Workshop & Event Revenue: The Sustainable Giving Workshop is a 2.5-day in-person event held in Tacoma, WA, with registration fees. Super Early Bird rate is $1,095 per person with additional discounts for team members.
4. Speaking Engagements: Dave Raley earns revenue from keynote speeches and workshop presentations at conferences, retreats, and events around the country on topics including sustainable giving, innovation, and AI in fundraising.
5. Book Sales: Sale of 'The Rise of Sustainable Giving' book in softcover ($21.95), hardcover ($26.95), and bulk pricing options. Audiobook also available on Spotify and Audible.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Imago Consulting provides advisory, coaching, and education services to help nonprofit organizations and churches grow sustainable recurring giving programs through innovation. Core paid offerings include the Sustainable Giving Accelerator flagship program, Sustainable Giving Growth Assessments, Sustainable Giving Growth Coaching, Education & Speaking engagements, the Sustainable Giving Workshop, and the published book 'The Rise of Sustainable Giving' in print and audiobook formats.

Product overview

Imago Consulting is a consulting firm that helps nonprofits and businesses create profitable growth through sustainable innovation. Their core offerings center on sustainable recurring giving programs for nonprofits. The main products include The Wave Report (weekly newsletter), the Sustainable Giving Growth Assessment and Coaching programs, Education & Speaking services, and The Rise of Sustainable Giving book/audiobook. Additional offerings include the Sustainable Giving Workshop (2.5-day event), Sustainable Giving Growth Blueprint (free guide), Sustainable Giving Self Assessment tool, the flagship Sustainable Giving Accelerator program, Purpose & Profit Podcast, and the Working Genius methodology. The company also recently announced The Center for Sustainable Giving initiative. Dave Raley is the founder and primary consultant.

Differentiator

Problem solved

Functional benefit

Brands

• The Wave Report: Weekly innovation trends and ideas newsletter sent every Friday, highlighting trends in donor and consumer behavior, innovation, and new models for growth.
• Purpose & Profit Podcast
• The Rise of Sustainable Giving
• Sustainable Giving Workshop
• Sustainable Giving Accelerator

Products and services

• Sustainable Giving Accelerator The flagship program designed to grow a nonprofit's recurring giving through a deep-dive assessment across 10 areas, creating a two-year roadmap followed by six months of implementation advisory work, for nonprofit leaders responsible for sustainable fundraising growth.
• Sustainable Giving Growth Assessment A deep-dive assessment program examining ten different areas of a nonprofit's recurring giving program, identifying and prioritizing the highest-leverage growth opportunities with an action plan, for nonprofit leaders launching, relaunching, or sustaining a giving program or product.
• Sustainable Giving Growth Coaching An ongoing coaching program providing personalized guidance, outside wisdom, and a sounding board for senior leaders and their teams, including twice-monthly sessions with insights, strategies, and tactics tailored to grow a recurring giving program.
• Education & Speaking Speaking and training services including keynotes and workshops on sustainable giving, innovation, AI in fundraising and marketing, and navigating change, delivered as 1- to 2-day seminars for leadership teams, groups, or offsites.
• The Rise of Sustainable Giving (Book) A published book by Dave Raley about how the subscription economy is transforming recurring giving and what nonprofits can do to benefit, sold in softcover ($21.95) and hardcover ($26.95) with bulk discounts available, for nonprofit leaders and fundraising professionals.
• The Rise of Sustainable Giving (Audiobook) Audiobook edition of 'The Rise of Sustainable Giving', available on Audible, Spotify, and Audiobooks.com for nonprofit leaders and fundraising professionals who prefer listening formats.
• Sustainable Giving Workshop A 2.5-day transformational workshop held in Tacoma, WA, designed to help nonprofit fundraisers grow recurring giving and build sustainable revenue through instruction, group work, coaching, and networking. Super Early Bird registration is $1,095 per person with team member discounts.

Quantifiable outcome

• Helped raise $41+ million in additional annual recurring revenue for clients over three years
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloomerang: Donor management software and resource provider for nonprofits with substantial content and education business serving the same buyer as Imago. Adjacent rather than directly competitive, but competes for the same audience attention and recurring-giving conversation.

Direct peers

• Campbell & Company: Consulting firm focused on fundraising, campaign planning, and nonprofit management — same target market (mid-to-large nonprofits) with comparable advisory and assessment services.
• Tecker International: Strategy and fundraising consulting firm for nonprofits globally, advising leadership on sustainable revenue and donor strategy. Comparable consulting practice focused on recurring revenue.
• Gail Perry Group: Fundraising consulting, coaching, and thought leadership firm for nonprofits — directly comparable content-and-consulting model serving similar audience.
• Dini Spheris: Fundraising counsel and feasibility study firm for nonprofits, with comparable high-touch strategic advisory engagements and similar buyer profile.
• Johnson Grossnickle Associates (JGA): Nonprofit consulting practice offering fundraising campaign counsel, feasibility studies, and strategic planning — overlaps with Imago's assessment and accelerator offerings.
• La Piana Consulting: Strategic nonprofit consulting firm advising on organizational strategy, fundraising, and capacity building — comparable target market and engagement structure.
• Alexander Haas: Fundraising counsel and campaign consulting firm serving nonprofits, with similar custom advisory model and emphasis on donor strategy. Closest analogue to Imago's high-touch, founder-led nonprofit advisory work.
• Pursuant (TrueSense Marketing): Fundraising and donor engagement agency combining direct-response fundraising with strategic advisory. Comparable nonprofit recurring-giving expertise at larger scale.
• The Alford Group: Nonprofit consulting firm offering fundraising counsel, campaign planning, and executive search. Overlap with Imago's nonprofit management advisory and coaching services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imago-innovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago Consulting