What Hortitech B.v. does

HortiTech B.V. is a Netherlands-based horticultural knowledge services company founded in 2019 by three co-director founders (Peet, Pim, and Perry van Adrichem), operating from Honselersdijk in Westland — the centre of Dutch greenhouse horticulture. The firm delivers four professional service lines: Trials (independent cultivation research in controlled greenhouse compartments), Education (customised five-day programmes in Dutch High-Tech Horticulture, a €1,275 three-day plant physiology course, and onboarding via the IntoTuinbouw programme), Consultancy (advisory on cultivation, technology, and business strategy), and HortiCenters (support for clients establishing demonstration and research facilities globally). Training content is also distributed digitally through the Priva Academy e-learning platform.

The company's operational backbone is the PROOF R&D Centre in Honselersdijk — a 1.6-hectare joint facility opened on 5 September 2024 with partners Metazet and Harmoniz, containing four individually controllable greenhouse compartments (Sprout 154 m², Seedling 206 m², Bloom 324 m², Harvest 432 m²) plus AVF+ vertical farming climate cells operated in partnership with Artechno Growsystems. Named enterprise clients include Priva (three own compartments), Growers United (six compartments, ~1,000 hectares of covered production), and a roster of horticultural technology suppliers using PROOF for product validation (Climalux, RED Horticulture, Alcomij, Carbo Culture). HortiTech runs no disclosed pricing for trials, consultancy, or five-day training — these are quote-based — and operates with a team of approximately 18 across research, project management, training, and administration.

Commercially, HortiTech is services-led and relationship-driven, monetising through compartment rental for trials, customised training, project-based consultancy, and longer-duration HortiCenter setup engagements in markets including South Korea, Japan, Morocco, Singapore, and Nigeria. International knowledge transfer is a deliberate strategic pillar, leveraging the Netherlands' benchmark greenhouse productivity (cited at 70-80 kg/m² tomato yields versus 20-30 kg/m² elsewhere) as the value proposition for foreign governments, universities, and growers. The directors' prior roles — most notably Peet van Adrichem's tenure as initiator of the World Horti Center — anchor the company's credibility and provide an embedded network across Dutch growers, breeders, and technology suppliers.

Name

Hortitech B.v.

Legal name

HortiTech B.V.

Website

https://horti-tech.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HortiTech B.V. is a Dutch horticultural knowledge services company that provides cultivation trials, customized training, consultancy, and R&D center setup support to commercial growers, technology suppliers, and governments, operating from its 1.6-hectare PROOF R&D centre in Honselersdijk, Netherlands.

Ownership category

akta.pro rank

Product category

Horticultural Research & Consultancy Services

NAICS

Scientific Research and Development Services (5417), Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (541715), Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Agriculture & Food Production (EDABALAA)

akta.pro secondary industries

Crop, Soil & Agronomy Technician Training (EDAOAOAF), Plant Propagation & Nursery CEA Equipment (Germination Rooms, Tissue Culture Support) (AFAAAHAJ), Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

Keywords

• Greenhouse research services
• Horticulture training programs
• Cultivation consultancy
• Controlled environment agriculture
• Greenhouse technology validation

Headquarters

HQ city

Honselersdijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Research & Trials Services: HortiTech conducts pilot projects and cultivation trials for clients in controlled greenhouse environments. Clients (e.g., Growers United, Climalux, Carbo Culture, Alcomij, RED Horticulture) rent greenhouse compartments and commission research projects. The company manages the full process from harvest to reporting.
2. Education & Training Programs: HortiTech offers customised five-day training programmes in Dutch High-Tech Horticulture, 3-day plant physiology courses (€1,275 p.p.), and onboarding programmes (IntoTuinbouw). Training is provided at PROOF, World Horti Center, and on-site at client locations internationally.
3. Consultancy Services: Advisory services covering cultivation guidance, greenhouse technology, market introductions, construction support, and innovation strategy. HortiCenters services include feasibility studies, project preparation, and operational guidelines for setting up horticulture demonstration and research centres worldwide.
4. HortiCenters Setup & Support: Supporting clients globally in setting up Horti/Demonstration/Research centres, leveraging experience from Westland Demo Greenhouse and World Horti Center projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HortiTech delivers independent, practice-oriented research trials, customized training programmes, expert consultancy, and HortiCenter setup services for the global greenhouse horticulture industry. Operating from its 1.6-hectare PROOF R&D centre in Honselersdijk with fully controllable greenhouse compartments, the company validates new cultivation technologies, conducts cultivation research on behalf of growers and technology suppliers, and transfers Dutch high-tech horticulture expertise internationally through education and advisory engagements.

Product overview

HortiTech provides brainware (knowledge and expertise) for greenhouses through four core service pillars: Trials (research projects in controlled greenhouse environments), Education (customized training programs), Consultancy (expert guidance on cultivation and greenhouse technology), and Horticenters (setup support for demonstration and research centers). The company operates multiple research compartments of varying sizes (Sprout 154m², Seedling 206m², Bloom 324m², Harvest 432m²) at their PROOF R&D centre in Honselersdijk, offering full-service research from experimental design through harvesting, measurements, and reporting. They also provide specialized training programs including a 5-day Dutch High-Tech Horticulture course and a 3-day Plant Physiology training.

Differentiator

Problem solved

Functional benefit

Products and services

• Trials (Demonstration and Research Projects) Pilot projects and demonstration studies conducted in practical greenhouse environments that mimic real production conditions. Used by growers, breeding companies, and technology suppliers to validate new technologies and cultivation methods before commercial deployment.
• Education and Training Programmes Flexible, comprehensive training programmes covering the full Dutch high-tech horticulture value chain, including customised five-day programmes for organisations, three-day plant physiology courses, and onboarding programmes (IntoTuinbouw) for newcomers. Delivered at PROOF, World Horti Center, on-site internationally, and via the Priva Academy e-learning platform.
• Consultancy Services Advisory services with diverse expertise in cultivation, greenhouse technology, and business aspects, tailored to clients' specific needs — ranging from visibility studies and greenhouse building support to innovation strategy and operational guidance.
• HortiCenters Setup and Support End-to-end support for clients globally in setting up Horti, Demonstration, and Research centres — including feasibility studies, project preparation, management team training, and operational guidelines. Draws on HortiTech's experience with the Westland Demo Greenhouse and World Horti Center projects.
• Vertical Farm Research Independent crop research conducted in advanced indoor vertical farms using fully controlled AVF+ climate cells, enabling practice-oriented research into advanced vertical cultivation systems such as Artechno Growsystems' AVF+ Factory and AVF+ Fusion.
• 3-Day Plant Physiology Training Practical plant physiology training covering photosynthesis, water balance, nutrient uptake, and stress reactions, with theory combined with practical cases to support better cultivation decisions. Targeted at MBO/HBO level participants and priced at €1,275 per person.
• Harvest Compartment (432 m² Research Space) 432 m² greenhouse research space within PROOF featuring a 5.8m gutter height, Priva climate computer, energy screens, and irrigation systems. Provides full process management from experimental design through harvesting, measurements, and reporting for cultivation trials.
• Bloom Compartment (324 m² Research Space) 324 m² greenhouse research space at PROOF designed to mimic practical greenhouse conditions, enabling testing of innovations and techniques for clients.
• Seedling Compartment (206 m² Research Space) 206 m² greenhouse research space at PROOF used for controlled cultivation trials and research projects.
• Sprout Compartment (154 m² Research Space) 154 m² greenhouse research space at PROOF used for controlled cultivation trials and research projects.

Quantifiable outcome

• Up to 30% reduction in gas consumption through active dehumidification using new LED fan fixtures and Caeli system
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• PROOF (joint venture with Metazet and Harmoniz)coreStrategic or Co-development Partner · 5 September 2024PROOF is a joint R&D centre co-owned by HortiTech, Metazet, and Harmoniz, located at Gantellaan in Honselersdijk. The 1.6-hectare facility opened on 5 September 2024 and serves as a shared space for innovation, research, testing, and knowledge sharing. Each partner retains its independence while benefiting from shared expertise and networks.
• PrivacoreStrategic or Co-development PartnerPriva (65+ years in climate control and process management) has been a strategic partner of HortiTech from its founding. Priva operates three own greenhouse compartments at PROOF for continuous practical research and uses HortiTech as a demo space for new employees and international clients. Monthly meetings cover research, improvements, and future plans.
• Artechno GrowsystemscoreStrategic or Co-development PartnerStrategic partnership based at PROOF focused on three pillars: agronomic research, consultancy services, and training for Artechno's AVF+ Factory and AVF+ Fusion advanced cultivation systems. HortiTech provides independent research in controlled AVF+ climate cells and translates partner knowledge into practical training modules.
• Growers UnitedcoreStrategic or Co-development PartnerGrowers United (telerscoöperatie founded 2013) cultivates fruit vegetables on nearly 1,000 hectares in the Netherlands, Belgium, and Morocco. From the start, Growers United and HortiTech have maintained a strategic partnership beyond mere research execution. HortiTech manages six rented compartments and provides innovation strategy advice; Pim van Adrichem sits on their innovation committee.
• MetazetcoreStrategic or Co-development PartnerMetazet (40+ years) develops technical logistics systems (teeltsystemen, buisrailsystemen, ophangmaterialen). HortiTech serves as the research location for product innovation testing, while Metazet provides technical solutions to HortiTech for other partners' research. Both are co-owners of PROOF.
• AlcomijmajorTechnology or IntegrationAlcomij (55+ years, greenhouse roof systems and structures) began collaborating with HortiTech in December 2024 to research and validate the Caeli™ system (fan installed in hollow columns for climate monitoring). HortiTech provides practical validation and cultivation expertise. Collaboration expanded to include Kas als Energiebron blotchy ripening research.
• Carbo CulturemajorTechnology or IntegrationFinnish-origin company developing biochar for substrates. HortiTech conducts a 40-week tomato trial testing biochar-substrate mixtures in collaboration with Kekkilä-BvB, examining root development, water retention, and plant performance. This is Carbo Culture's first formal research trial.
• RED HorticulturemajorTechnology or IntegrationFrench LED manufacturer focused on photobiology. HortiTech serves as research and demonstration partner, conducting studies on chrysanthemum, lisianthus, and cucumbers to determine optimal light spectra and demonstrate RED lamp capabilities to commercial growers.
• ClimaluxmajorTechnology or IntegrationDutch full-LED grow light manufacturer based on Plant Empowerment principles. HortiTech has conducted multiple trials over many years (dating back to Demokwekerij Westland predecessor), validating Climalux systems and demonstrating over 15% gas savings through heat recycling.
• IAV Hassan II (Agadir, Morocco)majorImplementation/ SI/ Consulting PartnerAgricultural university in Morocco engaged HortiTech to support development of a high-tech Dutch greenhouse, including tender support, feasibility assessment, management team training, and 5-year operational support. The greenhouse serves as a demonstration model for the region and sub-Saharan Africa.
• World Horti CentermajorStrategic or Co-development PartnerCo-partner in the IntoTuinbouw onboarding programme for newcomers to Dutch greenhouse horticulture. HortiTech is the implementing party; World Horti Center handles marketing. HortiTech originated from the founder's work on the World Horti Center.
• Priva AcademymajorChannel Partner/ Reseller/ DistributorHortiTech's training courses are distributed through the Priva Academy e-learning platform, giving access to Priva's global customer base of horticultural companies. First agreement signed April 2021, with courses covering cultivation, irrigation, planning, maintenance, and labour.
• Urban Farming Partners (Singapore)minorStrategic or Co-development PartnerHortiTech provides support for the GroGrace vertical farming system, which uses Dutch components. The collaboration involves training related to the 180 m2 Proof of Concept vertical farm in Singapore, with expansion into Southeast Asian markets.
• Kas als EnergiebronmajorStrategic or Co-development PartnerInnovation programme of the Dutch Ministry of LVVN and Glastuinbouw Nederland. HortiTech (via HortiSearch) executes research projects funded and coordinated by Kas als Energiebron, including the blotchy ripening tomato trial (2025–2026).
• Rabobank and LelyminorStrategic or Co-development PartnerHortiTech, Rabobank, and Lely are conducting a joint circular economy pilot bridging the arable and greenhouse horticulture sectors. The initiative explores reusing agricultural waste streams as inputs across sectors, sharing knowledge, data, and technology.
• Svensson Klimaatschermen (Ludvig Svensson)minorStrategic or Co-development PartnerSvensson facilitated a delegation of African agricultural entrepreneurs to visit HortiTech's R&D centre, connecting African growers with Dutch horticulture knowledge and technology.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ridder Group: Dutch greenhouse technology and advisory group (Hoogendoorn, HortiMaX) offering climate computers, screens, and labor solutions alongside grower advisory. Comparable in being a Netherlands-rooted horticulture knowledge provider though weighted toward product sales rather than pure R&D services.
• Wageningen University & Research (Greenhouse Horticulture): Dominant Dutch applied-research institution running the Wageningen UR Greenhouse Horticulture unit (formerly WUR Glastuinbouw) in Bleiswijk. Operates the same research/training model at much larger scale with public funding; HortiTech positions as the more practice-oriented, independent complement.

Others

• Artechno Growsystems: Strategic partner developing AVF+ advanced vertical farming systems for which HortiTech conducts trials and training. Comparable in marrying Dutch CEA engineering with global market development; ecosystem participant rather than direct competitor.
• Royal Brinkman: Largest Dutch horticultural supplier offering inputs and grower advisory across protected horticulture. Adjacent peer: serves the same commercial grower base and increasingly adds data/digital services, overlapping with HortiTech's knowledge-transfer go-to-market.

Regional players

• NIAB (National Institute of Agricultural Botany): UK applied agricultural and horticultural research organization offering trials, training and consultancy to growers in Britain. Comparable mix of applied R&D, training and grower advisory in a protected-crop context, but UK-focused rather than Dutch/Mediterranean.

Direct peers

• HAS Green Academy: Dutch university of applied sciences offering horticulture and agribusiness degree programs plus contract research via its knowledge centers. Comparable in delivering applied horticulture education and applied research for industry in the southern Netherlands.
• Delphy: Dutch agronomy and horticulture consultancy providing crop research, training, and advisory services to growers worldwide. Closest direct comparison to HortiTech — same customer base (commercial growers, governments), same service mix (trials, training, consultancy), operating across overlapping geographies (NL, international).
• World Horti Center: Naaldwijk-based global knowledge and innovation center for greenhouse horticulture, co-partner with HortiTech on IntoTuinbouw onboarding. Peet van Adrichem initiated WHC; the institutions share facilities, faculty, and customer pipelines in Westland.
• DLV Advies / DLVge: Dutch agronomy consultancy (now part of Delphy group) providing crop advice, training, and applied research to commercial growers and dairy/arable sectors. Direct comparison for project-based service delivery to Dutch primary producers.

Emerging players

• LetsGrow.com: Data-driven horticulture platform connecting greenhouse operators, advisors, and researchers via shared growth and climate analytics. Emerging player with overlapping community-led GTM (Westland-rooted, multi-stakeholder network) but pivots on data SaaS rather than physical trials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hortitech B.v.