What Priva Mortgage does

Priva Mortgage is a privately held, direct-to-consumer residential and commercial mortgage lender headquartered in Flower Mound, Texas, founded in 2020. The company originates purchase mortgages, rate/term and cash-out refinances, home equity loans and HELOCs, and ARM-to-fixed conversions, offering a full program suite spanning Conventional, JUMBO, FHA, VA, USDA, and adjustable-rate products. Its primary customer segments are Texas-based individual homebuyers (including first-time buyers, veterans and active military, and rural low-to-moderate-income families) and existing homeowners seeking refinancing or equity access.

The underlying technology is a standard online mortgage application platform accessible at privamortgage.com, which captures loan type, property type, property use, credit self-assessment, and purchase price, alongside a set of mortgage calculators (affordability, extra-payment impact, discount-point analysis). The firm does not disclose any proprietary AI, automation, or decisioning systems; underwriting, pricing, and closing are handled by in-house loan officers supported by digital tooling rather than a differentiated technology stack. There is no mobile app, no API, and no disclosed integrations with third-party loan-origination or point-of-sale systems.

Priva's business model is transaction-fee mortgage origination, earning revenue from origination fees and interest-rate spread on funded loans. Pricing is not publicly disclosed and is determined per-borrower based on credit profile, DTI, loan program, down payment, property type, and term. The company acquires borrowers through its own website and content-marketing channel with no broker, retail branch, or wholesale distribution network. The firm claims a 10-day average loan approval period and a 100% customer satisfaction rate as primary service differentiators, and is regulated by the Texas Department of Savings and Mortgage Lending.

Name

Priva Mortgage

Legal name

Priva Mortgage

Website

https://privamortgage.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Priva Mortgage is a privately held, direct-to-consumer residential and commercial mortgage lender in Flower Mound, Texas, offering Conventional, JUMBO, FHA, VA, USDA, ARM, and refinance products to individual homebuyers and homeowners in the Texas market.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Cash-Out Refinance Origination (FSALAAAF), Mortgage Refinance & Rate/Term Intermediation (FSAEAEAC)

Keywords

• Residential mortgage lending
• Home loan origination
• Mortgage refinancing services
• Government-backed home loans
• Home equity lending

Headquarters

HQ city

Flower Mound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mortgage Origination: Priva Mortgage generates revenue through originating mortgage loans. They earn from interest rates charged on loans as well as origination fees. The company offers both purchase mortgages and refinancing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Priva Mortgage is a direct-to-consumer mortgage lender that originates residential home loans and refinance products, including Conventional, JUMBO, FHA, VA, USDA, and ARM programs, along with home equity/HELOC products. The company serves the Flower Mound, TX market and surrounding Texas areas, processing applications through a digital application system and delivering individualized loan program selection for each borrower.

Product overview

Priva Mortgage is a single, unified mortgage lending platform offering a full range of residential and commercial loan products. The core portfolio includes Conventional Loans, JUMBO Loans, FHA Loans, VA Loans, and USDA Loans for home purchases, alongside Refinance Loans and Home Equity/HELOC products for existing homeowners. Supporting tools include an ARM-to-Fixed Rate refinance conversion service and Mortgage Calculator. The platform guides borrowers through the entire loan lifecycle — from affordability assessment and loan program selection through pre-approval, underwriting, and closing — with a stated 10-day average loan approval period and 100% customer satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Loans Standard mortgage loans with competitive rates and fixed or adjustable rate options, requiring strong credit, low debt ratios, and stable income/employment for approval. Targeted at homebuyers and homeowners who meet conventional underwriting standards.
• JUMBO Loans Mortgage loans that exceed conventional conforming loan limits, used to finance high-value residential properties. For borrowers purchasing luxury or high-priced homes that fall outside standard conforming loan limits.
• FHA Loans Government-backed mortgage loans requiring a minimum 580 credit score and allowing debt ratios up to 43%, with mortgage insurance required for the life of the loan. Designed for borrowers who may not qualify for conventional financing.
• VA Loans Zero-down-payment government-backed mortgage loans for eligible veterans and active-duty military members with at least 181 days of service, offering flexible underwriting guidelines and competitive rates.
• USDA Loans No-down-payment government-backed loans for low-to-moderate-income families purchasing homes in rural areas, featuring the lowest mortgage insurance premiums among the loan programs offered.
• Adjustable-Rate Mortgage (ARM) Loans Adjustable-rate mortgage loans with low introductory rates for an initial fixed period of 2 to 10 years, after which rates adjust annually based on a linked margin and index. For borrowers who plan to move or refinance before the initial fixed period ends.
• Refinance Loans Mortgage refinance options for existing homeowners to lower interest rates, change loan terms, tap into home equity via cash-out, or convert an ARM to a fixed-rate loan for long-term payment stability.
• ARM to Fixed-Rate Refinance Refinancing service that converts an existing adjustable-rate mortgage to a fixed-rate loan, providing payment predictability and long-term interest rate stability for current homeowners.
• Home Equity Loans and HELOC Home equity loans and lines of credit (HELOC) that allow homeowners to tap into their property's equity for debt consolidation, home improvements, or other large expenses.

Quantifiable outcome

• 100% Customer Satisfaction Rate
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Rocket Mortgage: Largest U.S. retail mortgage lender with a direct-to-consumer digital platform offering purchase, refinance, and HELOC products across all major loan programs. Directly comparable product mix to Priva but at vastly greater scale and brand recognition.
• loanDepot: National direct-to-consumer and partner-channel mortgage lender offering conventional, government, and refinance products. Overlaps with Priva's product set and direct-to-consumer motion at national scale.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender operating through a broker channel; competes for the same Texas broker and direct origination business as Priva and sets industry pricing baselines.

Direct peers

• NewRez (formerly New Penn Financial): Residential mortgage lender with retail, wholesale, and correspondent channels offering purchase and refinance products. Overlaps with Priva on government and conventional loan programs at greater scale.
• Guild Mortgage: Retail-focused residential mortgage lender offering a broad product suite including FHA, VA, USDA, and conventional loans with emphasis on first-time and underserved buyers. Comparable multi-program, relationship-led model.
• Better.com: Digital-first direct mortgage lender focused on simplifying the online application, pre-approval, and closing experience. Closest analog to Priva's online application and calculators in a pure D2C model.
• Caliber Home Loans: Residential mortgage lender specializing in conventional, government, and non-QM products with strong direct-to-consumer digital capabilities. Comparable product mix and D2C orientation.
• Fairway Independent Mortgage Corporation: Mid-size retail mortgage lender with branch-led, relationship-driven origination across Conventional, FHA, VA, and USDA products. Closely mirrors Priva's personalized-service positioning in a multi-state footprint.

Emerging players

• SoFi: Direct-to-consumer fintech that includes home purchase and refinance mortgages in a broader personal finance product suite. Adjacent competitor targeting similar digitally native borrower demographic.

Regional players

• Embrace Home Loans: Regional mortgage lender with multi-channel retail and government-program expertise (FHA, VA, USDA, HFA). Comparable to Priva's product emphasis on government programs and community-based origination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrivaMortgage
• LinkedInlinkedin.com/company/priva-mortgage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priva Mortgage