Nature's Field Nigeria

What Nature's Field Nigeria does

Nature's Field Nigeria, operating under the trade name Nature'sfield Online Pharmacy, is a Lagos-based direct-to-consumer e-commerce retailer of natural dietary supplements. Its platform at naturesfieldng.com carries a catalog of over 100 SKUs organized into eight main categories: Men's Health, Women's Health, Children's Health, Health & Vitality, Internal Health, Diet & Detox, and Sport & Fitness, supported by sub-brand ranges such as Beautysure (beauty), Pregmum (pregnancy/postpartum), Healthy You (family multivitamins), and Joint Renew. Products are positioned as USA-made nutritional supplements and address use cases including fertility, fibroid care, sexual health, menopause, beauty, immunity, joint health, weight management, and senior nutrition, with unit prices ranging from approximately ₦3,010 to ₦122,920.

The storefront is built on WordPress with WooCommerce and supports multi-currency (NGN and USD) and multi-language (English, French, German) checkout. Distribution is direct through the owned e-commerce site with a worldwide delivery claim, supplemented by a commission-based affiliate program at affiliates.naturesfieldng.com. Customer support is delivered via WhatsApp hotlines (08148839984, 08071891904) and the website's blog content marketing. Technology and platform development are handled by partner Goodbreed Technologies.

The revenue model is one-time unit sales of supplements to individual consumers with no disclosed subscription tier. Marketing channels include the website storefront, a health-focused blog authored under Chioma Onyekwuluje, social media presence, and affiliate partners. The company is privately held with no disclosed funding rounds, no parent company, and no executive team information publicly available; the registered address is Plot 817, Raji Rasaki Estate Road, Amuwo-Odofin, Lagos.

Name

Nature's Field Nigeria

Legal name

Nature's Field

Website

https://naturesfieldng.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Nature's Field Nigeria is a Lagos-based D2C e-commerce retailer selling natural dietary supplements via a WooCommerce storefront, serving Nigerian and global consumers across men's, women's, children's, and senior health categories with worldwide delivery and an affiliate channel.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplements
• Online pharmacy
• Natural health products
• Vitamin supplements
• Nutritional supplements

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales of dietary supplements through their e-commerce platform. Products sold directly to consumers with prices ranging from approximately ₦3,010 to ₦122,920. Multiple product categories including vitamins, minerals, fertility supplements, and health-specific formulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Nature's Field Nigeria sells USA-made natural dietary supplements directly to consumers through its WooCommerce e-commerce platform at naturesfieldng.com. The catalog spans over 100 individual SKUs across seven health categories (Men's Health, Women's Health, Children's Health, Health & Vitality, Internal Health, Diet & Detox, and Sport & Fitness), with branded sub-ranges such as Beautysure, Pregmum, Healthy You, and Joint Renew. Products cover vitamins, minerals, herbal extracts, fertility support, pregnancy nutrition, sexual wellness, joint care, beauty supplements, and immune support, priced from roughly ₦3,010 to ₦122,920 and shipped worldwide.

Product overview

Nature's Field Nigeria operates an e-commerce online pharmacy platform offering natural dietary supplements across eight main product categories: Men's Health, Women's Health, Children's Health, Health & Vitality, Internal Health, Diet & Detox, and Sport & Fitness. The product portfolio includes over 100 individual supplements ranging from multivitamins and minerals (Zinc, Magnesium, Vitamin C, Vitamin D, B-Complex) to specialized formulations for sexual health (Adam's Desire, Eve's Desire, Men's Zone, Tongra), fertility support (Fertil Support Man/Woman, PregMum), hormonal health (MenoEaze, Vitex ChasteBerry), beauty (Beautysure collagen range, Glutathione), and general wellness (Immune Defence, Joint Renew). The company also offers combo/supplement bundles and targets specific demographics including seniors (50+ formulas) and children. All products are positioned as high-quality USA-made nutritional supplements sold through their WooCommerce e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Beautysure Range: Premium range of top-quality beauty and skincare supplements designed to support natural beauty.
• Pregmum Range
• Healthy You Range
• Nature's Field Joint Renew

Products and services

• Nature's Field Online Pharmacy

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• Goodbreed TechnologiessupportingTechnology or IntegrationWebsite development and technical maintenance partner responsible for the Nature's Field e-commerce platform development. Listed as 'Dev. by Goodbreed Technologies' in website footer.
• Affiliate PartnerssupportingChannel Partner/ Reseller/ DistributorCommission-based affiliate marketing partners who promote and sell Nature's Field products through the affiliates.naturesfieldng.com platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• HealthKart: India-based online retailer of supplements, sports nutrition, and wellness products with private-label brands. Comparable as an emerging-market e-commerce supplement retailer building owned brand portfolios.

Broad incumbents

• GNC: Global mass-market supplement retailer with own-brand vitamins, herbal, and sports nutrition products. Comparable for product mix and target consumer in the broader supplement retail category.
• Vitamin Shoppe: Established US multi-channel supplement retailer with strong own-brand portfolio. Comparable as a broad-line supplement retailer across vitamins, minerals, herbal, and sports nutrition.

Direct peers

• Puritan's Pride: Direct-to-consumer vitamin, mineral, and herbal supplement brand selling primarily online. Comparable for product mix, channel model, and price-tiering approach.
• LuckyVitamin: US-based online-only supplement and natural products retailer. Closely mirrors Nature's Field's e-commerce-only model selling herbal and nutritional supplements direct to consumers.
• iHerb: Global direct-to-consumer e-commerce platform selling dietary supplements, vitamins, and herbal products with worldwide shipping. The most direct comparable to Nature's Field's model of selling branded supplements online to international consumers.

Regional players

• mPharma: West Africa (Ghana, Nigeria) pharmacy tech and retail platform distributing pharmaceutical and wellness products. Comparable as a tech-enabled pharmacy operating in the same regional market.
• HealthPlus Nigeria: One of Nigeria's largest retail pharmacy chains with growing e-commerce operations. Comparable as a Nigerian health product retailer competing for the same supplement and wellness consumer.
• Drugstoc: Nigerian B2B/B2C pharmaceutical and supplement e-commerce platform. Comparable as a Nigeria-based online pharmacy expanding access to health products through digital channels, though more B2B-skewed.
• Pharmarun: Nigerian e-pharmacy platform offering online ordering and delivery of pharmaceutical and wellness products. Comparable as a Nigeria-based digital pharmacy targeting the same consumer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Field Nigeria