Hoyrymedia Oy

What Hoyrymedia Oy does

Höyrymedia Oy is a Finnish short-form video production agency founded in 2020 and headquartered in Helsinki (Lönnrotinkatu 45). The company produces short-form social media videos, manages multi-channel distribution, and offers content and video training services, with a stated focus on producing content people want to watch organically rather than polished advertising. Its primary clients are large Finnish consumer brands (FMCG) and growth-focused B2B companies, with named engagements including Panda/Orkla, Putaan Pulla, Atria, Power, Kotipizza, Verisure, Biltema, Felix, Pizza Hut, WSOY, Wetteri, Stén & Co, Duunitori, Autolle.com, Jymy Ice Cream, and Ilves. The company has produced videos for over 100 brands and counts roughly 30 recurring monthly retainer clients.

The core offering is the Short Videos (Lyhytvideot) service, a turnkey production and publishing workflow spanning ideation, scripting, filming, editing, and multi-channel distribution across TikTok, Instagram, YouTube, Facebook, and LinkedIn. Production uses professional Sony 4K cameras (A7SIII as the main body), DJI drones, stabilization and lighting equipment, with footage delivered via Google Drive. A differentiator is the "influencer expertise without influencer on camera" model: influencers script and film but do not appear, with single shoots output in 16:9, 9:16, and 5:4 aspect ratios. The team of 18–20 social media professionals produces 200+ short videos per month, generating a data corpus used for retention and watch-time optimization. Add-on services include Photography (€1,000–4,000 packages), Social Media Marketing Training (€4,500 one-time), Paid Advertising Management (€500/channel/month + spend), and Actor Talent (€800/day).

The business operates on a monthly retainer subscription model with three tiers: €3,700/month for 8 production-only videos, €4,500/month for 16 videos with multi-channel publishing and comment management, and €9,000/month for 20 videos in the premium BOOST tier with full-service across five channels. A 3-month pilot followed by a 1-month notice period is standard, and annual commitments carry a 5% discount. Distribution is direct — website contact form, phone, email, and Google Calendar booking, with the three founders as the primary sales force and no channel partners or resellers. Revenue grew from ~€100,000 to ~€1,000,000 over approximately three years per the founders' public commentary, with the most recent disclosed fiscal year showing €260,000 (126% YoY growth). Approximately 80% of business now revolves around short videos, with photography and training as smaller contributors. The company is privately held by its three co-founders (Elias Mäkinen, Aleksi Luukkonen, Aleksi Laitinen) with advisors Veikka Hännikäinen and Kimmo Louhelainen, and operates exclusively in Finland.

Name

Hoyrymedia Oy

Legal name

Höyrymedia Oy

Website

https://hoyrymedia.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Höyrymedia Oy is a Finnish short-form video production agency producing 200+ short videos monthly for 100+ brands. It delivers turnkey multi-channel social video services on €3,700–9,000/month retainers, primarily serving large Finnish FMCG and growth-focused B2B clients.

Ownership category

akta.pro rank

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

Keywords

• Short video production
• Social media content agency
• Multi-channel video marketing
• Brand video production
• Social media management services

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Short Video Monthly Retainers: Recurring monthly service fees for ongoing short video production and management. Packages range from basic production-only (€3,700/month) to full-service with multi-channel publishing (€4,500/month) to premium 'Short Video BOOST' (€9,000/month). Prices exclude VAT. Additional revenue from paid advertising management (€500/month per channel + ad spend), actor talent (€800/day), photography services (€1,000-4,000 per package), and one-time training (€4,500).
2. Photography Services: One-time photography packages: 15 photos at €1,000, 50 photos at €2,500, 100 photos at €4,000. All packages include full rights to images. Photo sessions accompany video production when needed.
3. Paid Advertising Management: Management of paid social media campaigns across TikTok, Instagram, YouTube, LinkedIn, Facebook. €500 + VAT per channel per month, plus direct ad spend to platforms (recommended €500-1,000/month per channel).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Höyrymedia Oy is a Finnish short video production agency that delivers turnkey short-form video content for brands, including ideation, scripting, filming, editing, and multi-channel publishing across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn. The core offering is packaged as monthly retainers (€3,700–€9,000/month) covering 8 to 20 videos per month, with the company's signature model being influencer-level production strategy where influencers script and film but do not appear on camera. The agency produces over 200 videos per month for 100+ brands, with 80% of business devoted to short video and complementary services in photography, training, and broader video marketing.

Product overview

Höyrymedia is a Finnish short-video-first content production agency. Its core offering is the Short Videos service (Lyhytvideot), a turnkey production and publishing service spanning ideation, scripting, filming, editing, and distribution across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn — with packages ranging from €3,700/month for 8 videos to €9,000/month for full-service multi-channel publishing. This core product is supported by add-on services including Photography (Valokuvaus), Social Media Marketing Training (Koulutukset), Video Marketing (Videomarkkinointi), and an interactive Pricing Calculator (Hintalaskuri) for transparent quote configuration. Höyrymedia operates a team of approximately 18–20 social media professionals serving over 100 brands on a 3-month pilot, monthly retainer model.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 77% of clients continue after 3-month pilot
• +7 more outcomes

Named customers18 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• IZEA: US-listed influencer marketing technology and services company connecting brands with creators for sponsored content on TikTok, Instagram, and YouTube. Comparable in serving the same enterprise short-form video use cases, but operates a SaaS-plus-services model rather than pure agency production like Höyrymedia.
• Superside: Tech-enabled creative services platform delivering design, video, and branded content at scale via a global vetted-creator network. Conceptually adjacent to Höyrymedia's subscription-recurring, contractor-driven production model but differentiated by software platform layer and broader creative scope.

Regional players

• Kurio: Copenhagen-based creative marketing agency serving Nordic brands with content production and social media strategy. Closest geographic and cultural proxy for Höyrymedia in the Nordic region; similarly focused on creative content for enterprise and DTC brands though broader in scope.

Broad incumbents

• Precis: Precis Digital is a Nordic-headquartered (Stockholm) digital marketing agency with deep enterprise and FMCG expertise, offering paid social, programmatic, creative, and content production. Direct competitor for Finnish/Nordic brand budgets; broader portfolio than Höyrymedia's short-video specialization.
• Croud: Global digital marketing agency with a built-in network of on-demand 'Crouders' (similar contractor model to Höyrymedia's entrepreneur billing structure) for paid social, content, and creative production. Provides scale infrastructure and multi-market reach that highlights Höyrymedia's single-market ceiling.
• Jellyfish: Global digital marketing agency owned by Brandtech Group offering paid media, creative, and content production across platforms. Overlaps with Höyrymedia in short-form video production and paid social management for enterprise brands, but operates as a broad multi-service holding rather than a specialist short-video shop.

Direct peers

• Whalar Group: London-based creator economy marketing agency representing creators and producing short-form social content for brands. Operates a similar influencer-talent-driven content production model for enterprise clients across TikTok, Instagram, and YouTube — directly comparable to Höyrymedia's 'influencer-scripted, brand-fronted' short video approach.
• House of Kaizen: Independent creative and performance marketing agency focused on paid social and short-form video for direct-to-consumer and enterprise brands. Closely comparable operating model to Höyrymedia: recurring retainers, specialist short-form video focus, data-driven creative optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hoyrymedia
• Facebookfacebook.com/hoyrymedia
• LinkedInlinkedin.com/company/hoyrymedia
• Instagraminstagram.com/hoyrymedia
• TikToktiktok.com/@hoyrymedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoyrymedia Oy