Hockenheim-ring Holding Gmbh

What Hockenheim-ring Holding Gmbh does

Hockenheim-Ring GmbH (operating as Hockenheimring) is a German private company that operates a motorsport circuit and multi-purpose event venue in Hockenheim, Baden-Württemberg, founded in 1932. The core asset is a 4.574-kilometer FIA Grade One certified racing circuit situated on 97 hectares with 120,000 spectator seats, attracting approximately 700,000 annual visitors. The company is managed by Jochen Nerpel and Jorn Teske.

The business operates a venue-plus-services model with eleven identifiable revenue streams: event hosting and ticket sales for motorsport series (DTM, NitrOlympX, ADAC Hockenheim Historic, International GT Open, EURO MOTO), cultural festivals (Glücksgefühle, Mallorca Sommer), track rental, driver experiences (Race'n'Roll, Renntaxi, tourist rides, e-karting), guided tours, VIP and hospitality packages, corporate event location rentals, exhibition and promotion surfaces, magazine advertising via Motodrom Insight, licensing of the brand, merchandise sales through an online fanshop, and hotel and catering operations via the related entity Hockenheim-Ring Hotel- und Gastronomie GmbH.

The go-to-market combines enterprise field sales for corporate track rental, VIP hospitality, and event location bookings with direct-to-consumer online ticket and merchandise sales. Distribution is multi-channel through an owned ticket shop, fanshop, Welcome Center, authorized agencies, and licensee networks. Marketing spans the official website, social media, an annual magazine, email newsletters, and MICE industry trade events. The company holds ISO 14001, ISO 50001, and FIA Environmental Accreditation Three-Star certifications, and pursues strategic partnerships with automotive and energy companies including BYD, Schneider Electric, ZF Friedrichshafen, and Red Bull.

Name

Hockenheim-ring Holding Gmbh

Legal name

Hockenheim-Ring GmbH

Website

https://hockenheimring.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockenheim-ring Holding Gmbh operates the historic Hockenheimring motorsport circuit in Baden-Württemberg, Germany, hosting racing events, driver experiences, corporate functions, and festivals across 97 hectares with 120,000 spectator seats and 700,000 annual visitors.

Ownership category

akta.pro rank

Product category

Motorsport Venue Operations & Event Hosting

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

Keywords

• Motorsport circuit operations
• Racing event hosting
• Corporate event venues
• Driver experience services
• VIP hospitality packages

Headquarters

HQ city

Hockenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Hosting & Ticket Sales: Revenue from hosting motorsport events (DTM, NitrOlympX, ADAC Hockenheim Historic, International GT Open, EURO MOTO, etc.) and cultural events (Glücksgefühle Festival, Mallorca Sommer Festival). Ticket sales through own ticket office and authorized agencies.
2. Track Rental: Corporate track rental for driving programs, test drives, and incentive events. Minimum 9 rental hours per day with additional charges for overtime.
3. Driver Experiences: Race'n'Roll driving experiences, Renntaxi (race taxi rides), Tourist rides, and E-Kartbahn electric karting offered to individual consumers and corporate groups.
4. VIP & Hospitality Packages: VIP Race Salon, Business Seats, Logen (VIP boxes), and Premium Tickets for South Grandstand. Premium hospitality offerings with catering included.
5. Location & Event Venue Rental: Rental of banquet rooms, conference facilities, and open spaces for corporate events, Christmas parties, kick-off meetings, and incentive programs.
6. Magazine Advertising (Motodrom Insight): Annual 80-page official magazine distributed at events, Welcome Center, premium/business areas, Hotel Motodrom, and regional reading circles. Revenue from advertising placements.
7. Licensing & Brand Rights: Licensing fees for use of 'Hockenheimring' or 'Hockenheimring Baden-Württemberg' brand name and logo for computer games, merchandise articles, and other commercial uses.
8. Retail & Exhibition Surface Rental: Rental of exhibition spaces behind South Grandstand and in paddock area. Sales and exhibition surfaces available at major events (DTM, NitrOlympX) and car parks.
9. Promotion & Advertising: Promotion activities on car parks (P2 with 5,800 vehicles, P6 with 18,000 vehicles capacity). Promotional booths in merchandising areas at major events. Promoter teams available for product demonstrations.
10. Fan Shop & Merchandise: Online fan shop selling Hockenheimring merchandise including fanshop.hockenheimring.de
11. Hotel & Catering: Hotel Motodrom accommodation and restaurant services operated by Hockenheim-Ring Hotel- und Gastronomie GmbH. Catering exclusivity for food, beverages, beer, soft drinks, ice cream, cigarettes.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hockenheim-ring Holding Gmbh operates the Hockenheimring motorsport circuit in Baden-Württemberg, Germany, hosting international racing events (DTM, NitrOlympX, ADAC Hockenheim Historic, International GT Open, EURO MOTO), cultural festivals, corporate events, driver experiences, guided tours, VIP hospitality, and track rental. The company sells tickets, sponsorships, advertising, merchandise, licensing, and on-site hotel and catering services, generating revenue from both B2B corporate clients and B2C consumers through the venue's 120,000-seat capacity and 97-hectare footprint.

Product overview

Hockenheimring is a multi-functional motorsport venue and event location in Baden-Württemberg, Germany. The offering consists of a unified venue-plus-services model centered around the 4.574-kilometer race track. The core portfolio includes: (1) Motorsport events hosting for series like DTM, NitrOlympX, and International GT Open; (2) Driver experiences (Fahrerlebnisse) such as Race'n'Roll, Renntaxi, and tourist rides; (3) Guided tours including Insider and Track Tours; (4) Event locations for corporate functions and conferences; (5) VIP hospitality packages with business seats, logen, and premium areas; (6) Track hire services for private rentals and driving programs; (7) Sponsoring and promotion opportunities; (8) Ancillary services including a fanshop, ticket sales platform, and Hotel Motodrom. The venue attracts 700,000 annual visitors across 97 hectares with 120,000 spectator seats. Secondary offerings include festivals (Glücksgefühle, Mallorca Sommer), the Motodrom Insight magazine, running events, and wedding celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport Events Hosting

Quantifiable outcome

• 700,000 annual visitors
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

19 partnerships are on record, tiered minor and core.

• BM MarketingminorGTM or Marketing PartnerMarketing partner providing promotional and marketing services for Hockenheimring events.
• AVD (Automobilclub von Deutschland)coreStrategic or Co-development PartnerAutomobile club partner supporting motorsport events and activities at Hockenheimring.
• BitburgerminorGTM or Marketing PartnerBeverage partner providing refreshments at events.
• BYDcoreStrategic or Co-development PartnerElectric mobility partner collaborating on sustainable mobility and electromobility initiatives at the venue.
• Coca-Cola European PartnersminorGTM or Marketing PartnerSoft drink partner for event refreshments.
• DEKRAcoreStrategic or Co-development PartnerSafety and inspection partner providing expertise in safety standards for motorsport events.
• Emodrom GroupcoreStrategic or Co-development PartnerStrategic partner related to motorsport facility development and operations.
• EniminorGTM or Marketing PartnerEnergy partner for fuel and lubrication solutions.
• RAVENOLminorGTM or Marketing PartnerLubricant and motor oil partner for motorsport events.
• Red BullcoreGTM or Marketing PartnerPremium energy drink sponsor for motorsport events and promotions.
• Schneider ElectriccoreTechnology or IntegrationEnergy management and electrical infrastructure partner supporting sustainable operations.
• ZF FriedrichshafencoreTechnology or IntegrationAutomotive technology partner for drivetrain and chassis technology collaborations.
• Motorsport-Total.comminorGTM or Marketing PartnerMotorsport media partner for event coverage and promotion.
• SWR3minorGTM or Marketing PartnerRadio partner for event broadcasting and promotional coverage.
• COBLORminorGTM or Marketing PartnerEvent partner for specific activities and promotions at Hockenheimring.
• TMC SOLUTIONcoreTechnology or IntegrationWeb hosting provider managing the Hockenheimring website infrastructure. Data processing agreement in place per Art. 28 GDPR.
• Google Ireland LimitedcoreTechnology or IntegrationProvides Google Analytics, Tag Manager, reCAPTCHA, Maps, Ads, AdSense, DoubleClick, YouTube, and Google Fonts services for website analytics, security, and user experience.
• Meta Platforms (Facebook, Instagram)coreTechnology or IntegrationSocial media presence and Meta Pixel tracking. Joint controller arrangement for Facebook/Instagram pages.
• Hockenheim-Ring Hotel- und Gastronomie GmbHcoreStrategic or Co-development PartnerRelated group company providing hotel (Hotel Motodrom) and catering services. Catering exclusivity for food, beverages, beer, soft drinks, ice cream, and cigarettes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indianapolis Motor Speedway (Penske): Operated by Penske Entertainment, the Indianapolis Motor Speedway is a major US motorsport venue hosting IndyCar and NASCAR. Comparable on event hosting, corporate hospitality, on-site museum experiences, and diversified motorsport venue revenue streams, though larger scale.
• Circuit of the Americas (COTA): Texas-based motorsport and entertainment venue hosting F1 US Grand Prix and MotoGP. Comparable business model of large-scale motorsport venue with corporate event, concert, and track rental revenue, plus on-site hospitality.
• Circuit de Barcelona-Catalunya: Operator of the Circuit de Barcelona-Catalunya, a major Spanish motorsport and testing venue. Comparable as a motorsport venue operator hosting F1, MotoGP, corporate track days, and driving experiences on a Grade One circuit.
• Circuit de Spa-Francorchamps: Operator of the Spa-Francorchamps circuit in Belgium. Comparable European FIA Grade One racing venue hosting F1, WEC, and corporate/hospitality offerings. Similar business model around event hosting, track rental, and brand-driven tourism.
• Autodromo Nazionale Monza (SIAS): Italian motorsport circuit operator of the historic Monza Grand Prix track. Closely comparable as a heritage racing facility in continental Europe with strong brand licensing, ticket/event hosting, and corporate VIP offerings anchored by Formula 1.
• Nürburgring GmbH & Co. KG: Operates the Nürburgring, Germany's other flagship motorsport venue in the Eifel region. Directly comparable on every dimension: FIA-grade circuit, motorsport event hosting, corporate track rental, driving experiences (Touristfahrten), VIP hospitality, retail, and on-site hotel. Closest geographic and operational peer.
• Silverstone Circuits Limited: Operator of the Silverstone motor racing circuit in the UK. Comparable as a heritage FIA Grade One circuit hosting F1, MotoGP and major events, with diversified revenue from track rental, driving experiences, corporate hospitality, and on-site retail. Premier European motorsport venue peer.

Others

• ADAC (Allgemeiner Deutscher Automobil-Club): Germany's largest automobile club and motorsport sanctioning body, named partner of the Hockenheimring through ADAC Hockenheim Historic and ADAC Racing Weekend. Comparable as a motorsport governing/sanctioning organization and motorsport event ecosystem enabler, though not a competing circuit operator.

Emerging players

• Brands Hatch (MSV): UK racing circuit operated by MotorSport Vision (MSV) hosting British GT, BTCC, and club-level motorsport alongside driving experiences. Comparable as a motorsport venue operator with driving experience, corporate venue, and consumer-facing track day offerings.

Broad incumbents

• ASM Global: World's largest venue management company operating 350+ venues globally including convention centers and stadiums. Comparable as a venue operator in the same corporate event / sports event management space, though broader portfolio without motorsport specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUoMFnJ6SfPUKYtrIYO08fw
• Facebookfacebook.com/Hockenheimring
• LinkedInlinkedin.com/company/hockenheim-ring-gmbh
• Instagraminstagram.com/hockenheimring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockenheim-ring Holding Gmbh