Emodrom Event+Services

What Emodrom Event+Services does

Emodrom Event+Services (legal entity: emodrom event + services GmbH) is a privately held German experience-services company that operates motorsport and mobility experiences, as well as event infrastructure, at the Hockenheimring circuit in Hockenheim, Germany. It is a subsidiary of the emodrom group holding structure and is managed by Patrick Assenheimer and Kai Hennefarth. The company's core business is organizing and hosting driving experiences on-site at the Hockenheimring, combining the venue's brand equity as a former Formula 1 Grand Prix location with electric-mobility positioning. Its product portfolio includes the e-Kart electric karting track with time measurement and remote-controlled speed management, Fahrsicherheitstraining (driver safety training on the Grand Prix circuit), Rennlizenz (racing license programs for small groups), Erlebnistag and Emotionen Pur experience packages, on-site Fahrzeugaufbereitung (vehicle preparation and detailing), venue and track rental services (minimum nine-hour rental days with a EUR 5,000 single-day minimum), and mandatory catering offerings for events. The company also operates branded e-mobility event formats including e4 Testival, ADAC e-Competition, and e4 Qualification, the latter in partnership with ADAC.

Revenue is generated through five streams: transaction fees on organized events and experiences, transaction fees on track and facility rentals, professional services fees for catering and vehicle preparation, and one-time licensing fees for racing licenses. Pricing is quote-based rather than publicly listed, with deposit requirements of 50% for company and group bookings and 80% for catering. Distribution is direct-only — on-site at the venue, online booking portals (eus.emodrom-group.com and ekart.emodrom-group.com), phone, and email — with no third-party resellers. Customers are split across individual experience-seekers, corporate clients booking team events and client entertainment, and external event organizers renting the Grand Prix track and e-Kartbahn facilities. Geographic operations are concentrated in Germany (Baden-Württemberg region).

The company's strategic positioning has shifted materially since the April 25, 2024 announcement that the emodrom group will participate as a long-term investor in Hockenheim-Ring GmbH, aligning the operating entity with the venue owner's transformation of Hockenheimring into a "center for modern mobility." This investment, together with the parallel partnership with Porsche Experience Center Hockenheimring and the build-out of an e-mobility event portfolio, defines the current strategic direction of the business.

Name

Emodrom Event+Services

Legal name

emodrom event + services GmbH

Website

https://emodrom-group.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Emodrom Event+Services GmbH operates motorsport and e-mobility experiences, event hosting, catering, and venue rental services at the Hockenheimring circuit in Germany, serving individual experience-seekers, corporate clients, and external event organizers.

Ownership category

akta.pro rank

Product category

Motorsport Event and Experience Services

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Motorsport event services
• Electric kart racing
• Corporate track day hosting
• Driving safety training
• Race circuit venue rental

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event and Experience Services: Core revenue from organizing and hosting driving experiences, e-Kart racing, safety training, racing licenses, and experience packages at Hockenheimring. Services include single-driver sessions, corporate events, and guided track experiences.
2. Venue and Track Rental: Rental of Grand Prix race track, e-Kartbahn, and facilities for third-party events and foreign events. Minimum 9 rental hours per day for race track, with additional charges for overruns.
3. Catering Services: Catering offerings for events including buffets and customized menus. Catering mandatory for events at e-Kartbahn and entire Hockenheimring venue.
4. Vehicle Preparation Services: Complete vehicle care and detailing services (tec & wash) offered on-site at Hockenheimring.
5. Racing Licenses: Sale of racing licenses for participants wanting to become certified race drivers at exclusive group events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Emodrom Event+Services operates the event and experience business at the Hockenheimring circuit in Germany. It sells electric kart (e-Kart) racing sessions, driving safety training on the Grand Prix circuit, racing license experiences, packaged experience days (Erlebnistag, Emotionen Pur), vehicle preparation (Tec & Wash), and rents the Grand Prix track and e-Kartbahn to third-party organizers along with mandatory catering services.

Product overview

Emodrom Event+Services operates a multi-product service portfolio centered around the Hockenheimring racing facility in Germany. The core offerings include e-Kart (electric kart racing), Fahrsicherheitstraining (driving safety training), Rennlizenz (racing license experiences), Erlebnistag (experience days), Emotionen Pur (comprehensive experience packages), and Fahrzeugaufbereitung (vehicle preparation/ Tec & Wash services). The company also offers venue rental for the Grand Prix circuit and catering services. Related branded events include e4 Testival, ADAC e-Competition, and e4 Qualification, which focus on new mobility and electric racing competitions. The portfolio is unified around providing immersive automotive and motorsport experiences combining driving activities, facility tours, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• e4 Testival: Event/competition format focused on electric mobility testing and qualification.
• e4 Qualification
• ADAC e-Competition
• e-Kartbahn

Products and services

• e-Kart Racing Emissions-free, high-speed electric kart racing on a dedicated e-Kartbahn at the Hockenheimring, with time measurement, technical supervision, and equipment (helmets) provided for individual and group participants.
• Driving Safety Training (Fahrsicherheitstraining) Mobility and driving safety training delivered on the Grand Prix circuit, designed for drivers who want to learn their personal and technical limits and the limits of their vehicles.
• Racing License (Rennlizenz) Exclusive-group racing license program at the Hockenheimring for individuals who want to become certified racing drivers.
• Experience Day (Erlebnistag) Curated full-day experience combining driving training, facility tour, culinary highlights, and a racetrack experience at the Hockenheimring.
• Emotionen Pur (Pure Emotions) Experience package that combines facility tours, e-Kart track access, culinary highlights, and a memorable racetrack experience at the traditional Hockenheimring venue.
• Vehicle Preparation (Tec & Wash) Complete vehicle care service offered on-site at the Hockenheimring, including washing and technical preparation for vehicles brought to the circuit.
• Grand Prix Circuit and e-Kartbahn Rental Rental of the Grand Prix racing circuit, e-Kartbahn, and associated facilities at the Hockenheimring for third-party events, driving schools, motorsport competitions, and VIP hospitality.
• Catering Services Catering services for events at the Hockenheimring, including buffets and customized menus, with mandatory catering for events at the e-Kartbahn and entire venue.
• e4 Testival Branded event focused on new mobility experiences, hosted at the Hockenheimring facility as part of the emodrom event portfolio.
• ADAC e-Competition Electric mobility competition event organized with ADAC (Allgemeiner Deutscher Automobil-Club) and hosted at the Hockenheimring.
• e4 Qualification Qualification event for electric mobility racing activities, co-branded as part of emodrom's event portfolio alongside e4 Testival and ADAC e-Competition.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Hockenheim-Ring GmbHflagshipStrategic or Co-development Partner · 25 April 2024emodrom group announced long-term investment participation in Hockenheim-Ring GmbH on April 25, 2024. The partnership positions emodrom to shape the transformation of Hockenheimring into a center for modern mobility, creating a network for experts and creators, and an experience park for visitors.
• Porsche Experience Center Hockenheimring (PEC)coreTechnology or IntegrationPartnership for events held in and on the facilities of the Porsche Experience Center at Hockenheimring. emodrom provides event services including catering and hospitality for PEC events.
• emodrom marketing GmbHcoreStrategic or Co-development PartnerPart of the emodrom group network. Responsible for marketing activities, brand management, and image/film rights licensing for events held at the venue. Must approve commercial photography and Werbeanlagen (advertising installations).
• emodrom group gmbhcoreStrategic or Co-development PartnerParent company and holding entity of emodrom event + services. Logo displayed as 'A company of emodrom-group' on website.
• e4 QualificationminorGTM or Marketing PartnerCo-branded qualification program (e4qualification.com) for e-mobility and racing experiences, part of emodrom's event portfolio alongside e4 Testival and ADAC e-Competition.
• e4 TestivalminorGTM or Marketing PartnerCo-branded testival event (e4testival.com) showcasing e-mobility and technology experiences, promoted as part of emodrom's event offerings.
• ADAC e-CompetitionminorGTM or Marketing PartnerPartnership with ADAC (General German Automobile Club) for e-Competition events (24ecompetition.com), bringing motorsport and e-mobility competitions under the ADAC brand umbrella.
• Hotel MotodromminorOthersRecommended hotel accommodation partner for visitors to Hockenheimring events. Company provides directions and booking support for hotel stays.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ADAC: Germany's largest automobile club, which already co-hosts the ADAC e-Competition with emodrom; a broad incumbent with motorsport, mobility, and training programs that overlap with emodrom's safety training and licensing offerings.

Direct peers

• Silverstone: Operates the Silverstone circuit in the UK with driving experiences, track days, corporate hospitality, and motorsport events; comparable to emodrom's mix of consumer experiences, corporate events, and racing licensing at a famous historic Grand Prix venue.
• Motorsport Vision (Brands Hatch): Operates multiple UK circuits including Brands Hatch with driving experiences, track days, and corporate events — comparable multi-venue motorsport experience operator.
• Circuit Paul Ricard: French motorsport circuit offering track rentals, driving experiences, corporate events, and racing schools — a close European circuit-experience operator comparable to emodrom's portfolio.
• Nürburgring GmbH: Operates the Nürburgring, Germany's other iconic Grand Prix circuit, offering driving experiences, track rentals, corporate events, motorsport licensing, and venue hospitality — a direct functional and geographic comparable for emodrom's Hockenheimring operations.
• Spa-Francorchamps: Belgian Grand Prix circuit offering track rentals, driving experiences, and corporate hospitality at a legendary venue — directly comparable to emodrom's Grand Prix experience and track rental offering.
• Red Bull Ring: Austrian Grand Prix circuit hosting Formula 1 and operating driving experiences, corporate events, and track rentals — comparable motorsport venue operator in a neighboring DACH market.
• TeamSport Karting: UK's largest indoor karting chain operating multiple karting venues with consumer and corporate events; directly comparable to emodrom's e-Kartbahn karting experience business at Hockenheimring.

Others

• Porsche Experience Center (PEC): Porsche's own premium driving experience centers (including PEC Hockenheimring, where emodrom is a partner); comparable motorsport/track-day experience operator and a strategic partner rather than direct competitor.

Regional players

• Autodromo Nazionale Monza: Historic Italian Grand Prix circuit offering driving experiences, track rentals, and corporate events — operates in a similar space but primarily serves the Italian market rather than DACH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCSHdBGxGmwRLAquK3CahAyw
• Facebookfacebook.com/emodrom.group
• LinkedInlinkedin.com/company/emodrom-event-services-gmbh
• Instagraminstagram.com/emodrom.group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emodrom Event+Services