Hatz Americas, Inc.
Hatz Americas is a Wisconsin-headquartered industrial diesel engine manufacturer and the North American arm of Germany's family-owned Motorenfatz Hatz. It produces compact 1- to 4-cylinder diesel engines up to 85 hp, plus power generation and lifecycle/diagnostic solutions, for OEMs serving construction, power generation, agricultural, marine, and general industrial markets.
- Company typePrivate
- Founded1879
- HeadquartersWaukesha, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hatz Americas, Inc. does
Hatz Americas, Inc. is the North American operating entity of Motorenfabrik Hatz GmbH & Co. KG, an independent, family-owned German industrial engine manufacturer whose origins trace to 1879. Headquartered at W229N1645 Westwood Dr, Waukesha, Wisconsin, the company specializes in 1- to 4-cylinder compact diesel engines with power outputs up to 85 horsepower, sold to OEMs and end users across construction machinery, generator sets, agricultural equipment, marine vessels, and general industrial applications (compressors, industrial trucks, commercial vehicles).
The product architecture follows a platform-plus-modules model. Core engine platforms include the B-Series, D-Series, F-Series, and H-Series diesel engine lines. Adjacent solutions span Energy Solutions (AC Power Generation, DC Battery Chargers), Lifecycle Solutions (Display Solutions, proprietary HDS2/HDS2LITE diagnostic systems, Remote Diagnostics, and Telematics Hardware), Engineering Solutions, and Drive Solutions, with a separate digital portal at hatz.digital consolidating digital capabilities. Lifecycle Solutions modules are positioned as upgrades and add-ons that enhance operation and maintenance of Hatz-powered machines, backed by Hatz Warranty Protection.
Hatz Americas generates revenue through hardware sales of engines, power generation equipment, genuine parts, and lifecycle accessories, supported by a dealer-based go-to-market model. The formal Hatz NA Dealer Program and Service Partner Locator connect customers with authorized dealers and service providers, with field sales support as the primary acquisition channel; pricing is quote-based and not publicly disclosed. There are no disclosed funding rounds, investors, or revenue figures; the company operates as an independent, medium-sized enterprise with continued global presence across Germany, France, Italy, the Netherlands, Spain, the United Kingdom, North America, Latin America, and Australia.
Hatz Americas, Inc. firmographics
Firmographics- Name
- Hatz Americas, Inc.
- Legal name
- Motorenfabrik Hatz GmbH & Co. KG
- Website
- https://hatzamericas.com
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Short description
- Hatz Americas is a Wisconsin-headquartered industrial diesel engine manufacturer and the North American arm of Germany's family-owned Motorenfatz Hatz. It produces compact 1- to 4-cylinder diesel engines up to 85 hp, plus power generation and lifecycle/diagnostic solutions, for OEMs serving construction, power generation, agricultural, marine, and general industrial markets.
- Ownership category
- akta.pro rank
Hatz Americas, Inc. industry classification
Industry- Product category
- Industrial Diesel Engines
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Turbine and Turbine Generator Set Units Manufacturing (333611), Other Engine Equipment Manufacturing (333618)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621)
- akta.pro primary industry
- Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel) (IMACAHAA)
- akta.pro secondary industries
- Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB), Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB)
Keywords
Where Hatz Americas, Inc. is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hatz Americas, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Diesel Engine Sales: Sale of industrial diesel engines (1- to 4-cylinder) with power outputs up to 85 hp to OEMs and end users in construction, agricultural, marine, and industrial sectors
- Power Generation Equipment: Sale of generators and power units for industrial and commercial power generation applications
- Lifecycle Solutions and Genuine Parts: Sales of diagnostic systems, telematics hardware, maintenance kits, and genuine replacement parts for Hatz-powered equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for industrial engines and power equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Hatz Americas, Inc. product offering
Product offeringCore offering
Hatz Americas develops, manufactures, and supplies compact 1- to 4-cylinder industrial diesel engines with power outputs up to 85 hp, sold under the B-Series, D-Series, F-Series, and H-Series lines. The company also supplies AC power generation units, DC battery chargers, genuine parts, and lifecycle solutions (diagnostics, telematics, display) to OEMs and equipment manufacturers in construction, agricultural, marine, power generation, and industrial sectors.
Product overview
Hatz Americas, Inc. is a globally active, independent specialist in 1- to 4-cylinder industrial diesel engines with power outputs up to 85 hp. The company operates a platform-plus-modules architecture built around its core diesel engine product line (B-Series, D-Series, F-Series, H-Series) which are used across construction machinery, compressors, commercial vehicles, agricultural equipment, generator sets, industrial trucks, and marine vessels. Complementing the engine portfolio, Hatz offers Energy Solutions including AC Power Generation and DC Battery Chargers, Lifecycle Solutions (Display Solutions, Diagnostic Systems HDS2/HDS2LITE, Remote Diagnostics, Telematics Hardware), Digital Solutions, Engineering Solutions, and Drive Solutions. The Lifecycle Solutions modules are add-on products that enhance operation and maintenance of Hatz-powered machines, backed by Hatz Warranty Protection.
Differentiator
Problem solved
Functional benefit
Brands
- B-Series: Industrial diesel engine series
- D-Series
- F-Series
- H-Series
- Hatz Lifecycle Solutions
- Hatz Energy Solutions
- Hatz Drive Solutions
Products and services
- B-Series Engines Industrial diesel engines for compact applications, part of Hatz's 1- to 4-cylinder engine lineup with power outputs up to 85 hp, sold to OEMs and equipment manufacturers.
- D-Series Engines Industrial diesel engines for compact applications, part of Hatz's 1- to 4-cylinder engine lineup with power outputs up to 85 hp, sold to OEMs and equipment manufacturers.
- F-Series Engines Powerful industrial diesel engines designed for compact applications, featuring the latest technology in Hatz's 1- to 4-cylinder engine lineup up to 85 hp.
- H-Series Engines Conservatively innovative industrial diesel engines designed for a long service life, with robust technologies that withstand demanding conditions.
- AC Power Generation High-performance generators and power units drawing on Hatz's industrial engine technology, designed for industrial and commercial power generation applications.
- DC Battery Chargers Battery charging solutions powered by Hatz's industrial engine technology for industrial applications.
- Hatz Lifecycle Solutions Upgrades and add-ons including Display Solutions, Diagnostic Systems HDS2/HDS2LITE, Remote Diagnostics, and Telematics Hardware that enhance the operation and maintenance of Hatz-powered machines, backed by Hatz Warranty Protection.
- Engineering Solutions Engineering solutions leveraging Hatz's industrial engine technology and expertise for OEM integration and customized applications.
- Drive Solutions Robust, durable industrial diesel engine solutions with power outputs up to 85 hp for construction machinery and other compact applications.
- Energy Solutions High-performance generators and power units designed and manufactured drawing on Hatz's industrial engine technology.
- Genuine Parts Genuine replacement parts and maintenance kits for Hatz-powered equipment, distributed through the Hatz NA Dealer Network.
- Academy Training Training programs for service partners to maintain Hatz-powered equipment and ensure a skilled workforce across the dealer network.
Companies that use Hatz Americas, Inc.
Customer profileSegments5 records
Ideal customer profiles3 records
Hatz Americas, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hatz Americas, Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hatz Americas, Inc. competitors and assessment
Company assessmentDirect peers
- Kubota: Japanese manufacturer of compact diesel and gasoline engines and integrated equipment (construction, ag, turf). Kubota directly competes with Hatz in sub-100 hp industrial engines for the same OEM and end-user customers.
- Yanmar: Global manufacturer of compact industrial diesel engines for construction equipment, agricultural machinery, and marine applications. Yanmar's small-displacement engine portfolio closely overlaps Hatz's B/D/F/H Series positioning.
- Deutz AG: German manufacturer of compact and mid-range diesel engines and drive systems for construction equipment, automotive, and industrial applications. Deutz competes head-to-head with Hatz in compact ICE powertrains for European and global OEMs.
- Kohler Engines: Manufacturer of small internal combustion engines (gasoline and diesel) and power generation equipment serving construction, agricultural, and industrial OEMs. Kohler's compact engine portfolio and gensets overlap with Hatz's Drive and Energy Solutions lines.
- Perkins Engines: Caterpillar-owned industrial diesel engine maker focused on compact off-highway applications and OEM supply. Perkins' smaller engine ranges compete directly with Hatz's 1- to 4-cylinder ≤85 hp offering.
- Briggs & Stratton: US-based manufacturer of small air-cooled engines and power generation products. Briggs & Stratton competes with Hatz in sub-industrial small-engine displacement classes and in standby and portable generator markets.
Broad incumbents
- Caterpillar: World's largest construction and mining equipment OEM and parent of Perkins Engines. Caterpillar competes broadly with Hatz as an integrated equipment manufacturer and indirectly through Perkins in compact diesel engines.
- Generac: Largest US manufacturer of backup and prime power generation equipment. Generac is a direct comparability match for Hatz's Energy Solutions genset and DC battery charging portfolio, although Generac focuses on gas/LPG engines at overlapping scale.
- Cummins Inc. Diversified global industrial engine and power generation giant. Cummins competes at the upper boundary of Hatz's ≤85 hp ceiling and overlaps heavily with Hatz's Energy Solutions genset and power systems business.
- Honda Engines: Global small-engine division of Honda offering compact industrial engines for construction, agricultural, and OEM applications. Honda Engines competes at the lower end of the compact engine market that overlaps with Hatz's smaller B- and D-Series products.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hatz Americas, Inc. social profiles
Digital presenceHatz Americas, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatz Americas, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Hatz Americas, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatz Americas, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatz Americas, Inc.
What does Hatz Americas, Inc. do?
Hatz Americas develops, manufactures, and supplies compact 1- to 4-cylinder industrial diesel engines with power outputs up to 85 hp, sold under the B-Series, D-Series, F-Series, and H-Series lines. The company also supplies AC power generation units, DC battery chargers, genuine parts, and lifecycle solutions (diagnostics, telematics, display) to OEMs and equipment manufacturers in construction, agricultural, marine, power generation, and industrial sectors.
Is Hatz Americas, Inc. a public or private company?
Hatz Americas, Inc. is a private company. It is classified as family owned and is currently operating.
When was Hatz Americas, Inc. founded?
Hatz Americas, Inc. was founded in 1879.
Where is Hatz Americas, Inc. based?
Hatz Americas, Inc. is headquartered in Waukesha, United States, in the North America region.
How does Hatz Americas, Inc. make money?
Three revenue lines are on record. Diesel Engine Sales are the primary driver. The others are power Generation Equipment and lifecycle Solutions and Genuine Parts.
Who are Hatz Americas, Inc.'s main competitors?
Direct peers on record are Kubota, Yanmar, Deutz AG, Kohler Engines, Perkins Engines and Briggs & Stratton. Broad incumbents are Caterpillar, Generac, Cummins Inc. and Honda Engines.
Does Hatz Americas, Inc. have an API?
No public API is recorded for Hatz Americas, Inc..
What industry is Hatz Americas, Inc. in?
Hatz Americas, Inc.'s product category is Industrial Diesel Engines. Its primary akta.pro industry code is IMACAHAA, Internal Combustion Engine (ICE) Manufacturing (Gasoline/Diesel), with a secondary code of EUACACAB, Diesel Engine Power Plants (Medium/High-Speed Reciprocating). Its NAICS code is 3336 and its SIC code is 3510.