Muse Event Management

What Muse Event Management does

Muse Event Management is a privately held, boutique corporate event management firm headquartered in Lehi, Utah, providing end-to-end event planning, production, and strategy services for enterprise clients and network marketing companies. The company operates a 16-person team led by founder and Managing Director Will Davies and co-owner/sales director Derek Christenson, supported by senior producers and event planners with deep credentials — most notably Senior Event Producer Nate McKay, who has produced events for audiences of up to 30,000 attendees across 19 countries and 9 languages. Its service portfolio spans eight integrated offerings: Event Strategy, Incentive Trips, Corporate Events, Discovery Trips (destination scouting), Beyond Events (purpose-driven activations), Talent Acquisition, Sustainable Events (with carbon and waste tracking via Track Sustainability Reports), and Virtual/Hybrid Events.

The firm's client base is anchored in the network marketing / direct selling vertical — Jeunesse, LifeVantage, Kannaway, Awakend, Healthy Home, and JIFU appear as named customers, several as multi-year repeat clients — and supplemented by enterprise accounts in technology (Cisco, Instructure), consumer brands (Monster Energy, Safeway-Albertsons), and healthcare (Gen4 Dental). Geographically, Muse delivers events across North America, Europe, the Middle East, and Asia, with destination expertise spanning Rome, the Maldives, Prague, Dubai, Iceland, Croatia, Thailand, and the Mediterranean. Its go-to-market is enterprise field sales with bespoke, quote-based pricing tied to event scope, destination, attendee count, and complexity, supported by multi-year contracts and a bottom-of-funnel referral motion from C-suite clients.

Muse monetizes exclusively through professional services revenue with no technology platform, app, API, or AI layer. Marketing channels combine a content website, organic social (LinkedIn, Facebook, Instagram), client referrals, and an unusual experiential demand generation motion through hosted Discovery Trips (Hawaii Feb 2025, Bahamas Apr 2025, Lisbon Sep 2025). The firm is founder-owned with no institutional investors, no disclosed funding rounds, no subsidiaries, and no M&A activity.

Name

Muse Event Management

Legal name

Muse Event Management

Website

https://museem.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Muse Event Management is a 16-person, Lehi, Utah-based boutique event management firm delivering corporate events, incentive trips, virtual events, and event strategy for enterprise and network marketing clients across 19+ countries.

Ownership category

akta.pro rank

NAICS

Convention and Trade Show Organizers (561920), Tour Operators (561520), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Event Technical Production Management & Crew (MPAGAKAH)

Keywords

• Corporate event management
• Incentive travel planning
• Event production services
• Virtual event solutions
• Experiential event design

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Professional services revenue from planning and executing corporate events, incentive trips, conventions, and discovery trips. Services include event strategy, venue sourcing, audio-visual production, on-site coordination, talent acquisition, and sustainable event reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Muse Event Management plans, produces, and strategizes corporate, incentive, virtual, and experiential events for enterprise clients worldwide. Services span event strategy, destination and venue sourcing, audio-visual production, on-site coordination, talent acquisition, sustainable event reporting, and virtual/hybrid event delivery. The firm operates as a full-service event management partner handling conventions, incentive trips, corporate retreats, symposiums, discovery trips, and milestone celebrations end-to-end.

Product overview

Muse Event Management offers a comprehensive suite of event management services as a single unified offering. The portfolio includes Event Strategy, Incentive Trips, Corporate Events, Discovery Trips, Beyond Events, Talent Acquisition, Sustainable Events, and Virtual Events. These services work together to provide end-to-end event management from initial concept and strategy through execution, covering both in-person and virtual experiences. The company combines these services to deliver bespoke experiences that leave lasting impressions, integrating sustainability tracking and virtual capabilities alongside traditional event planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Strategy Comprehensive event strategy development including event flows, branding enhancement, and strategic planning to deliver memorable experiences aligned with client objectives. Targeted at corporate clients planning conventions, incentive trips, and milestone events.
• Incentive Trips Bespoke incentive travel experiences including tailored itineraries, world-class destinations, engaging activities, and seamless logistics for rewarding participants. Built for network marketing/MLM and corporate clients running top-performer recognition programs.
• Corporate Events Full-service corporate conventions and meetings management including audio-visual production, hotel sourcing, event design, agenda coordination, and on-site support. Delivered for enterprise clients worldwide.
• Discovery Trips Destination scouting and exploration experiences for corporate events and incentive programs, providing firsthand insight into exceptional locations worldwide. Examples include trips to Hawaii (Feb 2025), Bahamas (Apr 2025), and Lisbon (Sep 2025).
• Beyond Events Purpose-driven event activations focused on fostering positive change, promoting inclusivity, and supporting local communities through innovative collaborations. Targeted at organizations seeking cause-aligned events.
• Talent Acquisition Talent sourcing services connecting clients with world-class entertainment, performers, and influential speakers tailored to event vision and requirements. Targeted at corporate event planners needing entertainment and speakers.
• Sustainable Events Eco-friendly event planning with Track Sustainability Reports providing data-driven insights into environmental impact, carbon emissions, and waste reduction. Targeted at corporate clients with ESG and sustainability goals.
• Virtual Events Virtual and hybrid event solutions including custom web platforms, streaming technology, interactive engagement features, and live moderation. Built for organizations hosting online conferences, summits, and hybrid events.

Quantifiable outcome

• Produced events for audiences up to 30,000 attendees across 19 countries
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GES (Global Experience Specialists): Global event and exhibition organizer serving enterprise clients with end-to-end event management, strategy, and on-site execution. Closely aligned with Muse's corporate event and convention delivery model.
• Maritz Global Events: One of the largest corporate event management and incentive travel agencies globally. Directly comparable to Muse in delivering corporate conventions, incentive trips, and strategy services for enterprise clients, but at materially greater scale.
• ITA Group: Engagement and incentive travel solutions provider focused on enterprise incentive programs and loyalty events. Directly comparable to Muse's incentive trip offering for sales-force-driven clients.
• Freeman: Major experiential marketing and corporate event production company serving large enterprise clients with conventions, trade shows, and brand experiences. Overlaps with Muse's corporate event production and AV delivery capabilities.
• ConferenceDirect: Corporate meeting and event planning services company managing venue sourcing and full-service event logistics for enterprise clients. Comparable to Muse in full-service corporate event delivery.
• George P. Johnson Experience Marketing: Experiential marketing agency producing brand experiences, conferences, and large-scale corporate events globally. Comparable to Muse's branded corporate event and strategy services.
• BCD Meetings & Events: Worldwide corporate meetings, incentives, conventions, and events (MICE) management agency. Comparable in serving enterprise clients with bespoke event strategy and global delivery.
• 360 Destination Group: Incentive travel and corporate event solutions firm focused on large-group international reward trips. Comparable to Muse's incentive trip work for network marketing and corporate salesforce clients.
• BI WORLDWIDE: Global engagement agency specializing in incentive travel, loyalty programs, and corporate events for large enterprises. Highly comparable to Muse's incentive trip and corporate event strategy work.

Broad incumbents

• Encore (formerly PSAV): Large-scale event technology, production, and venue services provider. Comparable to Muse's AV production and technical event delivery, but as a much larger incumbent serving hotels and venues globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Muse-Event-Management-100056213202937
• LinkedInlinkedin.com/company/muse-event-management
• Instagraminstagram.com/events_muse

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muse Event Management