Force Barbell

What Force Barbell does

Force Barbell is a privately held, single-location fitness training facility operating at 13095 Publishers Drive in Fishers, Indiana, a suburb of Indianapolis. The company operates a direct-to-consumer model delivering in-person training services to local individual consumers, with no enterprise or institutional accounts. Its service portfolio is organized into five recurring subscription programs: ForceFit Group Training (group fitness for general body composition and conditioning goals), Semi-Private Training (personalized coaching for serious competitors and injury recovery), Open Gym (independent facility access), Strength Squad Team (specialized programming for competitive weightlifting, powerlifting, and strongman athletes), and Student Athlete Training (youth athletic development, with reported alumni outcomes including college scholarships and professional play). A Free Discovery Session functions as the customer acquisition funnel.

The business generates revenue through subscription-based recurring billing across its program lines; pricing is not publicly disclosed. Customer acquisition relies on a content marketing footprint (blog, Facebook, Google+, YouTube), success-story testimonials, and word-of-mouth referrals within the Fishers/Indianapolis community. The company is independently owned with no disclosed parent entity, no institutional funding, no patents or trademarks on file, and no management team roster in the source data. There is no mobile application, no API surface, and no proprietary technology stack — the offering is a traditional human-coached in-person service business rather than a technology-enabled fitness platform.

The facility is described as modeled after elite athletic development training centers, and the company's stated mission is to change lives through results-driven training. The company targets five primary customer personas: competitive strength athletes, student athletes, post-injury rehabilitation patients, general fitness seekers, and occupational athletes (police, fire, military, linemen). No founding date, headcount, or financial figures are disclosed in the available source material.

Name

Force Barbell

Legal name

Force Barbell

Website

https://forcebarbell.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Force Barbell is a privately held, single-location fitness training facility in Fishers, Indiana, offering subscription-based group, semi-private, open gym, competitive strength, and student athlete programs to local individual consumers via in-person coaching.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Group fitness training
• Strength training programs
• Personal training services
• Sports performance training
• Youth athletic training

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Group Training (ForceFit): Group fitness classes offering customized approach to group training for individuals wanting to lose body fat, get into shape, and feel better. Serves diverse participants including soccer moms, police officers, college students, firefighters, weekend warriors, and military personnel.
2. Semi-Private Training: Hands-on, personalized training approach for competitors and athletes serious about competing at a high level, as well as individuals and athletes recovering from injury.
3. Open Gym Access: Independent gym access for members to use facilities on their own schedule.
4. Strength Squad Team: Competitive team program for weightlifting, powerlifting, and strongman athletes seeking to compete in strength sports.
5. Student Athlete Training: Specialized training program designed for student athletes to reach peak potential and improve performance. Some athletes have received full scholarships and others have gone on to play professionally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Force Barbell operates a brick-and-mortar strength and conditioning facility in Fishers, Indiana, selling coached group training, semi-private training, open gym memberships, a Strength Squad team program, and dedicated student athlete training. The business is built around in-person coaching, barbell-based strength workouts, and structured programming for both general fitness members and competitive athletes.

Product overview

Force Barbell is a results-driven training gym offering a portfolio of fitness training services. The core offerings include ForceFit Group Training for general fitness participants, Semi-Private Training for serious competitors and athletes, Open Gym for independent access, Strength Squad Team for competitive weightlifting/powerlifting/strongman athletes, and Student Athlete Training for young athletes. The Free Discovery Session serves as an entry point for new members. The gym targets all skill levels with services ranging from general fitness to elite athletic development and competitive sports preparation.

Differentiator

Problem solved

Functional benefit

Brands

• ForceFit: Group training classes offering a customized approach for individuals wanting to lose body fat, get into shape, and feel better.
• Strength Squad Team

Products and services

• Group Training (ForceFit)

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CrossFit: Global group-training franchise whose functional fitness model and community-driven culture closely parallel Force Barbell's ForceFit group training. Operates at vastly larger scale across thousands of affiliates, making it the dominant broad incumbent in the group-training space where Force Barbell competes.
• Planet Fitness: Largest low-cost fitness chain in the U.S. operating membership-based gyms serving general-fitness consumers in suburban markets like Fishers. Represents the value-tier incumbent competing for the same Open Gym and general-fitness subscriber base that Force Barbell's ForceFit program targets.
• Orange Theory Fitness: National heart-rate-based group fitness franchise serving general-fitness consumers with coached, subscription-based group sessions. Comparable to Force Barbell in target segment and recurring membership mechanics, though with a much larger national footprint and broader demographic appeal.

Direct peers

• F45 Training: Globally franchised small-group functional training concept offering 45-minute coached sessions to general-fitness consumers — directly comparable to Force Barbell's ForceFit group classes in format, target customer, and recurring membership revenue model.
• Title Boxing Club: Franchised boutique fitness concept offering coached, community-based group sessions on a recurring membership model to general-fitness consumers — comparable to Force Barbell in single-specialty boutique positioning, subscription economics, and suburban U.S. go-to-market.
• Burn Boot Camp: Franchised group conditioning and bootcamp-style training concept targeting general-fitness consumers with coached, community-driven sessions — closely analogous to Force Barbell's ForceFit group programming and Open Gym access in customer profile and service mix.
• Strength Camp: Strength-focused training brand built around semi-private coaching, accountability, and community-driven results — directly parallel to Force Barbell's Semi-Private Training value proposition and its emphasis on supportive community and motivation.
• Invictus Fitness: Athletic-performance and competitive strength-sport training facility with a strong competitor-development track record — closely comparable to Force Barbell's Student Athlete Training and Strength Squad Team in target customer (competitive and scholarship-track athletes) and outcome-driven positioning.
• Starting Strength: Barbell-focused strength training methodology with affiliated gyms and a strong competitive strength-sports coaching community. Highly comparable to Force Barbell's Strength Squad Team and Semi-Private Training in philosophy (barbell-centric, strength-sports outcomes) and target audience.
• Westside Barbell: Iconic strength-sport facility specializing in powerlifting, weightlifting, and strongman athlete development. Comparable to Force Barbell's Strength Squad Team in narrow focus on competitive strength sports and athlete-development outcomes, though at the elite end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ForceBarbell/videos
• Facebookfacebook.com/forcebarbell
• LinkedInlinkedin.com/company/force-barbell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Force Barbell