Invictus Fitness

What Invictus Fitness does

Invictus Fitness, operated by GOPASS PLATFORM LLC and founded in 2014, is a multi-format fitness club chain headquartered in Astana, Kazakhstan, operating across Kazakhstan and Kyrgyzstan. The company runs 31 active clubs in 17 cities under four brand formats: Invictus Fitness (premium full-service clubs with pools, SPA, and Technogym/Panatta equipment), Invictus GO (compact, technology-enabled accessible clubs), Invictus Girls (women-only studios), and Invictus Kids (structured fitness programs for children ages 3–13). It serves approximately 60,000 members across premium, value-conscious, women-only, and family customer segments, with group class libraries exceeding 100 formats and personal training as an add-on service.

The technology backbone is a proprietary mobile application that consolidates class booking, trainer selection, membership management, club load monitoring, online trainer functionality, doctor appointment scheduling, and body diagnostics, plus synchronization with Apple Health (HealthKit) and Health Connect on Android. The app also supports branded merchandise, sportswear, and nutritional supplement purchases, extending the platform beyond fitness booking into a broader wellness and retail surface.

Invictus makes money through four streams: recurring monthly membership subscriptions across all formats, personal training add-ons, merchandise and supplement retail (operated through related entities Vector Nutrition LLC and Sharipov IE), and franchise fees and royalties from licensed operators who invest 250M–1B KZT depending on format. Go-to-market combines direct-to-consumer club sales with a franchise-driven expansion model, supported by an integrated mobile app, an SEO-oriented website (invictus.kz), a structured loyalty program, and large brand campaigns such as the 10-year anniversary promotion. Average franchisee payback is reported at 3–3.5 years and customer NPS at 62%.

Name

Invictus Fitness

Legal name

GOPASS PLATFORM ZhShS (GOPASS PLATFORM LLC)

Website

https://invictus.kz

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Invictus Fitness is a multi-format fitness club chain operating 31 premium, value, women-only, and kids clubs across Kazakhstan and Kyrgyzstan, serving roughly 60,000 members via a franchise model and an integrated mobile app for booking, training, and retail.

Ownership category

akta.pro rank

Product category

Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Premium fitness clubs
• Group fitness classes
• Personal training services
• Fitness franchise network
• Mobile fitness application

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Recurring subscription revenue from membership plans across multiple club formats (Invictus Fitness premium, Invictus GO affordable, Invictus Girls women-only, Invictus Kids). Memberships provide access to gyms, group classes, pools, and related facilities.
2. Personal Training Sessions: One-on-one training sessions with certified trainers, sold as add-on packages to base memberships.
3. Merchandise & Retail Store: Sale of branded merchandise, accessories, sportswear, nutritional supplements, and sports nutrition products through the Invictus store.
4. Franchise Fees & Royalties: Revenue from franchise partners who pay investment fees and ongoing royalties to operate Invictus Fitness, GO, and Girls clubs. Franchise investments range from 250M to 1B KZT depending on format.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Invictus Fitness operates a multi-format premium fitness club network across Kazakhstan and Kyrgyzstan under four brand lines: Invictus Fitness (full-service premium clubs), Invictus GO (affordable tech-enabled clubs), Invictus Girls (women-only studios), and Invictus Kids (children's fitness programs). Members access gym equipment (Technogym, Panatta), 100+ group classes, swimming pools, SPA and recovery zones, personal training, and kids programs via recurring subscriptions purchased at clubs or through a proprietary mobile app that also integrates online trainer support, doctor appointments, body diagnostics, and merchandise purchases. The company additionally sells branded merchandise and runs a franchise program enabling third-party operators to open new clubs under the Invictus brand.

Product overview

Invictus Fitness operates a multi-format fitness club network in Kazakhstan, offering a unified platform approach across four distinct brand lines: Invictus Fitness (premium clubs with full amenities including pools, Technogym equipment, and SPA facilities), Invictus GO (budget-friendly compact clubs), Invictus Girls (women's-only studios), and Invictus Kids (children's fitness programs). The ecosystem is tied together through a central mobile application that handles trainer selection, class bookings, health check-ups, and club access. Additional services include personal training, group fitness classes (100+ offerings), and branded merchandise through the Invictus Store. The company also offers franchise partnerships for opening new clubs under its brand formats.

Differentiator

Problem solved

Functional benefit

Brands

• Invictus Fitness: Premium fitness clubs with full spectrum of fitness services
• Invictus GO
• Invictus Girls
• Invictus Kids

Products and services

• Invictus Fitness Club Membership Premium fitness club memberships providing access to gym facilities equipped with Technogym and Panatta equipment, 100+ group classes (Cycle, Yoga, Stretching, Bootcamp, Bachata, and others), swimming pools, SPA and recovery zones, lounges, cafes, and shower facilities across premium 3,000 m² club locations in Kazakhstan and Kyrgyzstan.
• Invictus GO Club Membership

Quantifiable outcome

• 62% Net Promoter Score (NPS)
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorFranchise partners invest 250M–1B KZT to open Invictus Fitness, Invictus GO, or Invictus Girls clubs under license. They pay ongoing royalties and follow brand standards. The company provides brand, operational systems, site selection, design, pre-sales support, and training. Average payback period is 3–3.5 years.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Class: Leading premium fitness chain across Russia and CIS with multi-format clubs, group classes, and personal training — directly comparable to Invictus Fitness's premium positioning in adjacent CIS geographies.
• Alex Fitness: Economy-segment fitness chain across Russia/CIS with low-cost subscription model — comparable to Invictus GO as an accessible-tier fitness offering for price-sensitive consumers.
• Fitness House: Mid-market fitness club operator across Russia and CIS with subscription-based memberships and group programming — comparable in segment positioning and franchise-style expansion to Invictus GO.
• Sport Life: Ukrainian/CIS fitness club chain with multi-format offerings including premium clubs, group classes, and personal training — directly comparable in product mix and CIS regional scope.
• X-Fit: Russian/CIS multi-format fitness chain offering premium and economy clubs, group classes, and kids programs — closely aligned with Invictus's premium/affordable/kids portfolio strategy.

Broad incumbents

• Life Time Fitness: US premium multi-format fitness operator offering group classes, kids programs, and wellness amenities — closely aligned with Invictus Fitness's premium full-amenity positioning.
• Gold's Gym: Global premium fitness franchise brand with extensive group class libraries and club formats — broader incumbent comparable to Invictus's premium franchise model at global scale.
• Planet Fitness: Largest low-cost fitness franchise in the US — comparable to Invictus GO's value tier with highly standardized franchise operations and rapid unit expansion.
• Anytime Fitness: World's largest 24/7 franchise fitness network — directly comparable franchise expansion model and global multi-format footprint.
• Basic-Fit: European low-cost fitness operator with subscription model and broad club network — comparable to Invictus GO's affordable-tier, technology-enabled club strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/invictus-groupkz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invictus Fitness