Jennifer Tardy Consulting, Llc

What Jennifer Tardy Consulting, Llc does

Jennifer Tardy Consulting, LLC (Team JTC) is a privately held, founder-owned training and consulting firm headquartered in Bowie, Maryland, that specializes in diversity recruiting and retention. The firm operates a microlearning platform — the Increase Diversity Academy — that delivers self-paced interactive video courses, downloadable templates, assessments, and community discussion forums across web and mobile. Its product stack is anchored by two registered trademarked frameworks: the LEQ (Lived Experience Intelligence™) methodology and the Level 10 Mindset Interviewing (LTMI) Model, both integrated into certification programs (Qualified Diversity Recruiter and Qualified Inclusive Leader) and published through a Hachette Book Group partnership for The Equity Edge book. The technology is content-and-community architecture rather than an AI-driven system; no ML pipelines, APIs, or SDKs are disclosed.

The firm addresses two distinct customer segments. On the employer side, it sells per-seat diversity recruiting training to HR leaders, talent acquisition professionals, hiring managers, and DEIB practitioners, supplemented by bespoke consulting and keynote engagements. On the individual side, it sells the Inner Circle coaching membership (priced at $497 for 90-day access) to underrepresented job seekers navigating bias in hiring. Additional revenue comes from book and e-book sales distributed through Hachette and from the Increase Diversity LinkedIn newsletter, which has reached 60,000+ subscribers across 300+ editions and functions as the primary top-of-funnel distribution asset.

Go-to-market is hybrid: consultative direct sales for enterprise training and speaking engagements, paired with a self-serve e-commerce layer for individual courses, memberships, and digital products. Marketing is driven by founder-led thought leadership through LinkedIn (newsletter, LinkedIn Live events), YouTube channels (Diversity Recruiter Central, CareerSuccess), and earned media placements in TIME, HuffPost, Fast Company, Wired, SHRM, and The Muse. The company has accumulated multiple DEI and HR industry awards between 2020 and 2024, but operates without external funding, subsidiaries, or disclosed headcount beyond its founder-CEO.

Name

Jennifer Tardy Consulting, Llc

Legal name

Jennifer Tardy LLC

Website

https://www.jennifertardy.com

Company type

Private

Operating status

Operating

Short description

Jennifer Tardy Consulting is a privately held Maryland-based training and consulting firm that delivers diversity recruiting certification, leadership training, and career coaching to employers and underrepresented job seekers through its Increase Diversity Academy platform.

Ownership category

akta.pro rank

Product category

Diversity Recruiting Training and Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Employment Services (5613)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Diversity recruiting training
• DEI consulting services
• Inclusive leadership certification
• Career coaching membership
• Microlearning certification programs

Headquarters

HQ city

Bowie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Programs (QDR, AQIL): Per-learner pricing for certification programs. Qualified Diversity Recruiter (QDR) certification for recruiters/TA professionals at $150 per learner. (Accelerated) Qualified Inclusive Leader (AQIL) training at $150 per learner. Programs include self-paced microlearning, assessments, and supplemental materials.
2. Inner Circle Membership: Recurring membership program at $497 providing access to coaching, courses, community, and resources for underrepresented job seekers. 90-day full access with extension options.
3. Books and Digital Products: The Equity Edge book published by Hachette Book Group ($23.99-$27.99), Instructor Guide at $297, and The World's Best Career Success Advice E-Book at $9.95.
4. Increase Diversity Academy: Subscription access to a library of comprehensive training programs covering diversity recruitment challenges, offering practical bite-sized courses for recruiters, hiring managers, and DEI practitioners.
5. Speaking and Consulting Services: Fee-based engagements for organizations seeking diversity recruiting and retention consulting, training, and keynote speaking services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jennifer Tardy Consulting is a training and consulting firm that sells diversity recruiting certification programs (QDR, AQIL), a microlearning-based learning platform (Increase Diversity Academy), a 90-day career coaching membership for underrepresented job seekers (Inner Circle), corporate consulting and speaking engagements, and published books/audiobooks. The company's offerings are anchored by its proprietary LEQ (Lived Experience Intelligence™) framework and Level 10 Mindset Interviewing (LTMI) Model, serving both employers seeking to improve diversity hiring outcomes and individual job seekers navigating bias in the hiring process.

Product overview

Jennifer Tardy Consulting operates as a training and consulting firm with a multi-product portfolio centered on diversity recruiting and career coaching. The core offering includes the Increase Diversity Academy platform, which houses certification programs (Qualified Diversity Recruiter and Qualified Inclusive Leader), the Increase Diversity Toolbox microlearning library, and the Inner Circle coaching program for job seekers. Supporting products include proprietary frameworks like LEQ (Lived Experience Intelligence™), the published book The Equity Edge with its instructor guide, audiobooks, and a LinkedIn newsletter with 60,000+ subscribers. The company serves two audiences: employers seeking to increase diversity and retention without harm, and underrepresented job seekers navigating the hiring process.

Differentiator

Problem solved

Functional benefit

Brands

• LEQ - Lived Experience Intelligence: Proprietary intelligence concept and framework developed by Jennifer Tardy Consulting that establishes the correlation between using life experiences in hiring and promotion decisions.
• Inner Circle
• Increase Diversity Academy
• The Equity Edge
• Qualified Diversity Recruiter (QDR)
• Qualified Inclusive Leader (QIL)

Products and services

• Inner Circle Coaching Program A 90-day membership-based coaching program ($497) providing job search support for underrepresented professionals. Includes 9 hours of training, 21 courses, 100+ activities, downloadable scripts and tools, coaching sessions, and community access. Targets ambitious individuals navigating bias in hiring.
• Qualified Diversity Recruiter (QDR) Certification Certification program for recruiters and talent acquisition professionals that equips them with knowledge, tools, and resources to find, attract, engage, onboard, and retain top talent from underrepresented groups.
• (Accelerated) Qualified Inclusive Leader (QIL/AQIL) Training Training ($150 per learner) that equips hiring managers with strategies and mindsets to meaningfully improve diversity recruiting and retention. Includes microlearning courses (5-7 minute videos), assessments, discussion-board prompts, and supplemental materials. About 3 hours of content over 6 weeks with 45-day membership access.
• Increase Diversity Academy Comprehensive learning platform containing all training programs including QDR, AQIL/QIL, Increase Diversity Toolbox, and Inner Circle. Offers self-paced, on-demand learning with community support and engagement coaches.
• LEQ - Lived Experience Intelligence™ Proprietary framework and methodology developed by Jennifer Tardy Consulting. Defines LEQ as the extent to which one exercises knowledge, skills, and abilities developed through life events. Published as a whitepaper/report and integrated into training programs.
• The Equity Edge: How Addressing Bias in Recruiting and Retention Drives Success Book published by Hachette Book Group (ISBN: 9781541704800) authored by Jenn Tardy, covering how addressing bias in recruiting and retention drives business success.
• The Equity Edge Instructor Guide Train-the-trainer instructor guide ($297) providing deeper understanding of the book's content for those who wish to facilitate The Equity Edge training.
• The World's Best Career Success Advice E-Book E-book ($9.95) containing 100 career questions asked and answered from YouTube content.
• The Essential Guide to the Perfect Interview Audible Audiobook Audiobook introducing the Level 10 Mindset Interviewing (LTMI) Model covering interview preparation, execution, and follow-up.
• Diversity Recruiting Consulting Services Consulting and advisory services for organizations seeking to implement effective diversity recruiting and retention programs, including keynote speaking engagements.

Quantifiable outcome

• 87% of diverse teams make better business decisions
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hachette Book GroupcoreOthers · 22 February 2022Publishing partnership for The Equity Edge book. Hachette Book Group distributes the published book (9781541704800) making it available through major retailers and online bookstores. The book is also available as an Audible audiobook.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lever: Talent acquisition platform serving corporate recruiting teams with ATS and CRM functionality. Comparable as an incumbent serving the same HR/talent acquisition buyer with adjacent solutions.
• SHRM (Society for Human Resource Management): Largest HR professional association offering training, certification, and resources across all HR domains. Comparable as a broader incumbent in HR training and certification that competes for HR leader learning budgets.
• Greenhouse: Recruiting and hiring platform providing structured hiring software to enterprise talent acquisition teams. Comparable as an established incumbent in the recruiting-technology category adjacent to JTC's audience.
• Deloitte Inclusion: Global consulting firm's DEI practice offering strategy, training, and analytics to large enterprises. Comparable as a larger-scale DEI consulting competitor for enterprise RFPs.

Emerging players

• Career Contessa: Career coaching and learning platform focused on women's career advancement. Comparable as a niche career-coaching and content subscription offering targeting underrepresented professionals.
• Landit: Career development platform designed for women and underrepresented professionals in the workplace. Comparable as a niche career coaching and development subscription targeting similar underrepresented job-seeker personas.

Direct peers

• Paradigm Strategy: DEI strategy and consulting firm focused on inclusion and equitable workplace outcomes for employers. Directly comparable as a similarly positioned boutique DEI advisory serving HR and organizational leaders.
• Jopwell: Career platform and recruiting service connecting underrepresented talent with employers. Closely comparable on the two-sided marketplace thesis of serving both job seekers and corporate diversity hiring teams.
• DiversityInc: DEI benchmarking, consulting, and media company serving corporate diversity initiatives. Comparable as a DEI content-and-advisory firm targeting HR leaders and corporate DEI programs.
• The Muse: Career platform offering coaching, content, and employer branding to job seekers and employers. Comparable on the dual-audience (job seeker + employer) content and career services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/diversityrecruitercentral
• LinkedInlinkedin.com/in/jennifertardy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jennifer Tardy Consulting, Llc