What Landit does

Landit is a personalized career pathing and coaching platform focused on women and diverse employees in the workplace. Founded circa 2014 and headquartered in New York, the company operates as a Delaware-incorporated private business with reported headcount of 1–10 and an investor roster that includes NEA, Workday Ventures, WeWork, Morgan Stanley, Female Founders Fund, Cue Ball, Costanoa Ventures, Valo Ventures, Xfund, Gingerbread Capital, SAP.iO, and others across disclosed rounds in 2016 (~$5.9M), 2017 (undisclosed), 2019 ($13M, led by WeWork), and 2020 (undisclosed SAP.iO investment).

The product is a turnkey, web-based platform built around a "one size fits one" model that assembles for each member a Personal Playbook (structured action plan), access to a pre-vetted network of ICF-certified coaches (15+ years average experience, 40+ languages), a configurable personal Board of Advisors, Personal Brand Development tools, curated Skill Development Courses, Accomplishments Tracking, Career Assessments, and Professional Profile Services (resume, LinkedIn, and biography review). Technology integrations are minimal — a LinkedIn single sign-on that populates the playbook from the user's profile is the only public data ingestion point, and there is no documented API, SDK, or deeper HRIS connectivity beyond the Workday strategic partnership.

Commercially, Landit runs a sales-led enterprise motion targeting Fortune 500 companies, fast-growing enterprises, and non-profits (named customers include Pfizer, MetLife, TIAA, Workday, NBCUniversal, ADP, GSK, Haleon, Nielsen, Inmar, Fortum, Infor, ServiceNow, and Ford Foundation). Pricing is not publicly disclosed; the Terms of Use state that the service is currently free to individual users with potential for future monetization, making enterprise subscriptions the de facto revenue engine. Distribution is split between direct enterprise sales and a self-serve individual signup channel, with marketing concentrated in earned media, the company website, and founder thought leadership.

Name

Landit

Legal name

Landit, Inc.

Website

https://landit.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Landit is a personalized career pathing platform that combines a proprietary "one size fits one" technology with a network of ICF-certified executive coaches to deliver career development and coaching to employees of Fortune 500 companies, fast-growing enterprises, and non-profits.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Enterprise Platform Subscription: B2B platform provided to organizations for employee development. The service was noted as currently free to individual users, with potential for future paid features.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Landit provides a personalized career pathing and coaching platform that combines a proprietary "one-size-fits-one" technology with access to ICF-certified executive coaches, delivering personalized action plans, personal brand development, skill courses, accomplishments tracking, and career assessments. The platform is sold as an enterprise B2B subscription to organizations and is also available free to individual users, with the core value proposition being democratized access to career development resources previously reserved for executives.

Product overview

Landit is a personalized coaching and career pathing platform that operates as a unified product combining multiple integrated services. The core Landit Platform delivers an innovative 'one-size-fits-one' approach through a suite of interconnected features: the Personal Playbook provides members with a custom action plan including goals, timing, and rationale; World Class Coaching connects users with ICF-certified coaches having 15+ years experience across 40+ languages; the Board of Advisors feature enables members to assemble a personal advisory team; Personal Brand Development strengthens executive presence; Skill Development Courses offer curated learning opportunities; Professional Profile Services provide resume, LinkedIn, and bio review/editing; Accomplishments Tracking helps members document progress; and Career Assessments help identify strengths and career matches. The platform serves Fortune 500 companies, fast-growing enterprises, and non-profits, delivering measurable impact with 30%+ increases in mobility, retention, and leadership development.

Differentiator

Problem solved

Functional benefit

Products and services

• Landit Platform A personalized coaching and career pathing platform that empowers employees through an innovative 'one-size-fits-one' approach, providing global reach and scalability for Fortune 500 companies, fast-growing enterprises, and non-profits.
• Personal Playbook A personalized action plan delivered to each member that specifies what to do, why they are doing it, and the investment of time required to achieve their career goals.
• World Class Coaching Access to ICF-certified coaches with 15+ years of experience who are diverse, culturally fluent, and speak over 40 languages, providing personalized coaching to help members accelerate their career success.
• Board of Advisors A feature that allows members to assemble their personal board of advisors—a 'dream team' to support and guide their career development and decision-making.
• Personal Brand Development Tools to strengthen members' executive presence and personal brand so their skills and brilliance can shine through in professional settings.
• Skill Development Courses Curated skill courses providing access to the best development opportunities for career advancement.
• Professional Profile Services Resume review and editing services providing constructive feedback on resumes, LinkedIn profiles, and professional biographies to enhance career prospects.
• Accomplishments Tracking Tool that helps members keep track of their accomplishments so they can stay on track and communicate them when it matters most.
• Career Assessments Career assessments that help users identify their strengths and weaknesses, and receive suggested career and employment matches.

Quantifiable outcome

• 30%+ increase in mobility, retention, leadership development, and performance
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is the leading enterprise coaching and mental health platform combining 1:1 coaching with AI-driven personalization — the closest direct competitor to Landit's coaching-plus-platform model for Fortune 500 buyers.
• CoachHub: CoachHub is a global digital coaching platform serving large enterprises with multilingual coach networks and talent development programs — directly comparable to Landit's enterprise coaching and career pathing offering.
• Torch: Torch provides enterprise coaching and leadership development to managers and teams, overlapping with Landit's coaching and personal-brand/leadership modules for corporate HR buyers.
• Sounding Board: Sounding Board delivers enterprise coaching and development journeys with measurable outcomes, targeting the same Fortune 500 talent development buyer that Landit serves.
• Degreed: Degreed is a learning and skill-development platform used by large enterprises to centralize employee growth, overlapping with Landit's skill development courses and career pathing capabilities.

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (a Microsoft-owned platform) is a broadly adopted incumbent in enterprise skill development and career content — a much larger competitor that bundles learning with talent insights at the LinkedIn/Talent Solutions scale.
• Workday Learning: Workday offers an enterprise learning module inside its HCM suite and is both an investor and partner to Landit; it represents both a strategic ally and a potential competitive incumbent if it expands native career development features.

Emerging players

• 15Five: 15Five is an HR tech platform focused on performance management and employee engagement with development features, adjacent to Landit's career development focus for similar HR personas.
• Lattice: Lattice provides performance, engagement, and career development tools to mid-market and enterprise HR teams; its career development modules increasingly overlap with Landit's pathing and growth offerings.
• Lyra Health: Lyra Health provides employer-sponsored mental health and coaching benefits to enterprises; its coaching arm overlaps with Landit's enterprise coaching positioning for HR benefits buyers.

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/applandit
• Facebookfacebook.com/applandit
• LinkedInlinkedin.com/company/landit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landit