Kingslize Pizza
- Company typePrivate
- Founded2008
- HeadquartersMechelen, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
Kingslize Pizza firmographics
Firmographics- Name
- Kingslize Pizza
- Legal name
- Kingslize Pizza BVBA
- Website
- https://kingslizepizza.be
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Ownership category
- akta.pro rank
Kingslize Pizza industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Caterers (722320), Food Service Contractors (72231), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where Kingslize Pizza is headquartered
LocationHeadquarters
- HQ city
- Mechelen
- HQ country
- Belgium
- HQ region
- Europe
Offices8 records
Markets served
Kingslize Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Pizza & Food Product Sales: Core revenue from selling premium pizzas, pasta, seasonal salads, appetizers, and beverages to consumers via online ordering and in-restaurant pickup. Multiple dietary options (vegan, vegetarian, gluten-free) broaden the addressable market. Consumer orders placed through website or app, paid online or cash on delivery.
- B2B Corporate Catering: Corporate clients place bulk orders for meetings, events, and team-building activities. Each dish is labeled with the employee's name. Discount code 'BUSINESS' provides 10% off. Invoiced payment terms available. Additional revenue stream from mobile food truck event catering, quoted per event.
- Gift Cards / Vouchers: Sale of gift vouchers (cadeaubonnen) for use across all Kingslize Premium Pizza locations, generating prepaid revenue.
- KingRewards Loyalty Program: Points earned per euro spent on every order via app or website, redeemable for free food and beverage rewards. Drives repeat purchase frequency and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer orders (online/app) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Kingslize Pizza product offering
Product offeringCore offering
Kingslize Premium Pizza is a Belgian pizza restaurant and delivery operator running seven dine-in locations across Flanders (Mechelen, Lier, Berchem, Wilrijk, Aalst, Leuven, Gent). The company produces made-from-scratch pizzas daily with three proprietary dough options (Classic, Vegan Ancient Grains, and Gluten-Free), offers a signature pizza collection co-developed with Michelin-starred chef Roger van Damme, and fulfills delivery orders via an electric bicycle fleet and a reusable Boomerang pizza box sustainability program.
Product overview
Kingslize Premium Pizza is a premium Belgian pizza delivery restaurant operating for over 15 years with locations in Mechelen, Lier, Wilrijk, Berchem, Aalst, Leuven, and Gent. The core offering consists of made-from-scratch pizzas with three dough options: Classic, Vegan Ancient Grains, and Gluten-Free. The product portfolio includes the main restaurant service, a proprietary mobile app for iOS and Android, the KingRewards loyalty program, B2B corporate ordering services, and a mobile pizza food truck for events. Signature pizza collaborations with Michelin-starred chef Roger van Damme produce exclusive creations such as De Flandrien and NORDIC. The Boomerang initiative provides reusable pizza box options for sustainability. Fresh pasta and seasonal salads complement the menu alongside pizzas.
Differentiator
Problem solved
Functional benefit
Brands
- Boomerang: A sustainability initiative for reusable pizza boxes, developed in partnership with MIVAS and supported by Klimaatneutraal Mechelen, part of the Green Deal Anders Verpakt project.
- KingRewards
Products and services
- Kingslize Premium Pizza Restaurant
- Kingslize Pizza Delivery
- Kingslize Mobile App
- B2B Corporate Ordering
- Mobile Pizza Food Truck
- Boomerang Reusable Pizza Box Program
- Roger van Damme Signature Pizza Collection
Quantifiable outcome
- Reusable box collection within 48 hours of delivery with email confirmation and €0.50 deposit refund
- +3 more outcomes
Companies that use Kingslize Pizza
Customer profileSegments3 records
Ideal customer profiles2 records
Kingslize Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kingslize Pizza partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and minor.
- Jumping MechelenmajorOfficial partner of Jumping Mechelen 2025, a major equestrian event with three world cup events in jumping, dressage, and driving held at Nekkerhal (Dec 26–30). Kingslize provides food truck catering services.
- MIVAScoreMIVAS provides professional food-safe cleaning of the reusable Boomerang pizza boxes. As a social enterprise, MIVAS also supports social employment within the initiative. Kingslize handles logistics and delivery. Together with Circular HUB, they developed the efficient reusable packaging logistics system.
- Circular HUBcoreCrucial co-development partner in the Boomerang reusable packaging project. Circular HUB contributed to developing the efficient logistics concept for all Mechelen-based HORECA businesses participating in the circular economy.
- Boomerang (boemerang.eco)coreThe Boomerang initiative is a Green Deal Anders Verpakt subsidy project led by Kingslize Pizza and MIVAS, with support from Circular HUB. It aims to replace 4 billion discarded cardboard pizza boxes with reusable packaging. The initiative is open to all Mechelen HORECA businesses.
- Klimaatneutraal MechelenmajorSupporting organization for the Boomerang project, funded by the Green Deal Anders Verpakt subsidy. Promotes climate neutrality in Mechelen and backs the reusable packaging initiative.
- Green Deal Anders VerpaktmajorGovernment subsidy program (funded by OVAM and Flemish government) that supports the development and implementation of the Boomerang reusable pizza box system.
- OVAMminorFlemish public waste management agency supporting the Green Deal Anders Verpakt initiative and Boomerang reusable packaging project.
- Unizo Province AntwerpminorBusiness support organization for the Boomerang project, promoting the initiative among SMEs in the Antwerp province.
- Horeca Groot MechelenminorLocal HORECA business association in Mechelen, supporting the Boomerang initiative and promoting participation among member restaurants.
- Special Olympics BelgiumminorCharity collaboration: Kingslize created a limited-edition 'Sporty & Spice' pizza with 30% of revenue (April–May 2023) donated to Special Olympics Belgium. Also involved Michelin-starred chef Axel Colonna-Cesari of Centpourcent.
- Foundation MechelenminorLocal foundation with a social mission, collaborating on the Special Olympics Belgium charity pizza campaign to support athletes.
- Axel Colonna-Cesari (Centpourcent)minorMichelin-starred chef and ambassador for Boomerang project. Collaborated on the Special Olympics 'Sporty & Spice' pizza. Restaurant Centpourcent located at Antwerpsesteenweg 1, Sint Katelijne Waver.
- Roger van DammecoreMichelin-starred chef and pastry chef collaborating with Kingslize Premium Pizza to develop signature pizzas (e.g., 'Flandrien', 'Nordic'). Personally selects suppliers, approves every recipe, and ensures top-quality, preferably local and seasonal ingredients. Represents a unique culinary endorsement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kingslize Pizza competitors and assessment
Company assessmentBroad incumbents
- Papa John's: International pizza delivery chain with Belgian franchise locations, competing with Kingslize for premium pizza delivery share and corporate catering accounts.
- Pizza Hut: Global QSR pizza incumbent with dine-in and delivery operations across Belgium, including within Flanders, where it competes with Kingslize on convenience and brand recognition.
- Domino's Pizza: Largest pizza delivery chain globally with significant Belgian operations and a strong digital/loyalty stack, serving as the primary price-and-convenience benchmark for Kingslize's delivery model.
Direct peers
- New York Pizza: Dutch-origin pizza delivery and dine-in chain operating across Belgium and the Netherlands, directly competing with Kingslize in the premium casual pizza delivery segment in Flanders and Brussels.
- Pizza Express: Casual-dining pizza-focused chain emphasizing premium ingredients and in-restaurant experience; comparable to Kingslize on premium positioning and chef-inspired menus, though UK-centric.
Others
- Just Eat Takeaway.com: Leading European online food delivery marketplace operating in Belgium; serves as both a potential distribution channel and a competitive threat for direct-ordering pizza operators like Kingslize.
- Deliveroo: Major third-party food delivery platform active across Belgium, including Flanders; represents the aggregator dynamic that Kingslize's owned app strategy is designed to mitigate.
Emerging players
- Hello Pizza: Smaller Belgian pizza delivery brand focused on artisanal and novel recipes, comparable to Kingslize on chef-inspired premium positioning and direct-to-consumer ordering.
- Focacceria: Belgian Italian flatbread/pizza concept with strong design-led branding and casual-dining presence in Flanders/Belgium; competes for the same premium-casual pizza consumer.
Regional players
- Pizza Antonio: Belgian regional pizza chain operating in Antwerp and Flemish regions with a comparable delivery/pickup model; directly relevant as a regional peer in Kingslize's core geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kingslize Pizza social profiles
Digital presenceKingslize Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingslize Pizza leadership team
Management profileNumber of profiles
Kingslize Pizza subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kingslize Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingslize Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingslize Pizza
What does Kingslize Pizza do?
Kingslize Premium Pizza is a Belgian pizza restaurant and delivery operator running seven dine-in locations across Flanders (Mechelen, Lier, Berchem, Wilrijk, Aalst, Leuven, Gent). The company produces made-from-scratch pizzas daily with three proprietary dough options (Classic, Vegan Ancient Grains, and Gluten-Free), offers a signature pizza collection co-developed with Michelin-starred chef Roger van Damme, and fulfills delivery orders via an electric bicycle fleet and a reusable Boomerang pizza box sustainability program.
Is Kingslize Pizza a public or private company?
Kingslize Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kingslize Pizza founded?
Kingslize Pizza was founded in 2008.
Where is Kingslize Pizza based?
Kingslize Pizza is headquartered in Mechelen, Belgium, in the Europe region.
How does Kingslize Pizza make money?
Four revenue lines are on record. Direct Pizza & Food Product Sales are the primary driver. The others are B2B Corporate Catering, gift Cards / Vouchers and kingRewards Loyalty Program.
Who are Kingslize Pizza's main competitors?
Broad incumbents on record are Papa John's, Pizza Hut and Domino's Pizza. Direct peers are New York Pizza and Pizza Express. Others are Just Eat Takeaway.com and Deliveroo. Emerging players are Hello Pizza and Focacceria. Pizza Antonio is listed as a regional player.
Does Kingslize Pizza have an API?
No public API is recorded for Kingslize Pizza.
What industry is Kingslize Pizza in?
Kingslize Pizza's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly). Its NAICS code is 722320 and its SIC code is 5812.